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United States Augmented and Virtual Reality Market Size, Share, Growth, Forecast: By Technology: Augmented Reality, Virtual Reality; By Device Type: Augmented Reality Devices, Virtual Reality Devices; By Enterprise Size: Small and Medium Enterprises, Large Enterprises; By Application; Regional Analysis; Competitive Landscape; 2024-2032
United States Augmented and Virtual Reality Market Outlook
The United States augmented and virtual reality market size reached a value of approximately USD 10.46 billion in 2023. The market is further expected to grow at a CAGR of 27.60% between 2024 and 2032, reaching a value of around USD 93.84 billion by 2032.
Key Trends in the Market
Augmented reality (AR) is a system that combines real and virtual environments, enabling real-time interaction, and accurate 3D representation of real and virtual elements. On the other hand, virtual reality (VR) uses computer technology to build an entirely simulated environment that provides consumers a realistic experience.
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- Increasing investments by tech giants in augmented and virtual reality technologies and rising adoption of AR and VR solutions in schools and colleges are expected to support the United States augmented and virtual reality market growth in the coming years.
- Rising applications of augmented and virtual reality in the healthcare sector, along with advanced devices for patient care management and medical training, are key trends driving the market growth. Augmented and virtual reality are increasingly being used for chronic pain management and mental health treatment.
- The growing use of smartphones and tablet computers is significantly boosting the augmented and virtual reality market expansion in the United States. Major companies across sectors such as architecture, interior design, e-commerce, and retail are quickly adopting tablet-and mobile-based AR and VR technologies.
Market Analysis
Based on technology, the United States augmented and virtual reality market is divided into augmented reality and virtual reality. Augmented reality is sub-divided by type into marker-based augmented reality and marker-less augmented reality while virtual reality is sub-divided by type into non-immersive systems and semi-immersive and fully immersive technology. On the basis of device type, the market is categorised into augmented reality devices and virtual reality devices. Augmented reality devices are further divided by type into head-mounted displays, head-up displays, and handheld devices whereas virtual reality devices are sub-divided by type into head-mounted displays, gesture-tracking devices, and projector and display walls.
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The market, based on enterprise size, is bifurcated into small and medium enterprises, and large enterprises. By application, the market is categorised into consumer and enterprises. On the basis of industry vertical, the market is segmented into gaming, entertainment and sports, aerospace and defence, healthcare, education, manufacturing, retail, and automotive, among others. The regional markets for augmented and virtual reality in the United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States augmented and virtual reality market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Google LLC
- Apple Inc.
- Meta Platforms, Inc.
- Microsoft Corporation
- HTC Corporation
- OpenArc
- iTechArt Group,Inc.
- Intel Corporation
- Magic Leap, Inc.
- Sony Corporation
- Others
Market Share by Industry Vertical
The gaming segment witnessed significant growth in the United States augmented and virtual reality market, by industry vertical, supported by the expansion of the gaming industry and increase in number of gamers. Game creators can create more intricate and intriguing game worlds with AR and VR, giving players a more varied and engaging experience. The usage of AR and VR technologies also makes it possible for players to play games more conveniently and in different settings, thus increasing the demand for AR and VR in gaming.
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Competitive Landscape
Google LLC, founded in 1998 and headquartered in California in the United States, is an American global technology corporation. The focus of the company is on internet-related goods and services, such as online advertising technologies, cloud computing, software, and hardware.
Apple Inc., established in 1976 and based in California in the United States is an American multinational technology company. Well-known for its range of smartphones, tablets, and laptop computers, Apple creates, develops, and markets consumer goods, computer software, and internet services.
Other market players include Meta Platforms, Inc., Microsoft Corporation, HTC Corporation, OpenArc, iTechArt Group, Inc., Intel Corporation, Magic Leap, Inc., and Sony Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Technology |
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| Breakup by Device Type |
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| Breakup by Enterprise Size |
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| Breakup by Application |
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| Breakup by Industry Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Augmented and Virtual Reality Market Overview
8.1 Key Industry Highlights
8.2 Global Augmented and Virtual Reality Historical Market (2018-2023)
8.3 Global Augmented and Virtual Reality Market Forecast (2024-2032)
8.4 Global Augmented and Virtual Reality Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 United States Augmented and Virtual Reality Market Overview
9.1 Key Industry Highlights
9.2 United States Augmented and Virtual Reality Historical Market (2018-2023)
9.3 United States Augmented and Virtual Reality Market Forecast (2024-2032)
10 United States Augmented and Virtual Reality Market by Technology
10.1 Augmented Reality
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Type
10.1.3.1 Marker-Based Augmented Reality
10.1.3.2 Marker-Less Augmented Reality
10.2 Virtual Reality
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Type
10.2.3.1 Non-Immersive Systems
10.2.3.2 Semi-Immersive and Fully Immersive Technology
11 United States Augmented and Virtual Reality Market by Device Type
11.1 Augmented Reality Devices
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.1.3 Breakup by Type
11.1.3.1 Head-Mounted Displays
11.1.3.2 Head-Up Displays
11.1.3.3 Handheld Devices
11.2 Virtual Reality Devices
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.2.3 Breakup by Type
11.2.3.1 Head-Mounted Displays
11.2.3.2 Gesture-tracking Devices
11.2.3.3 Projector and Display Walls
12 United States Augmented and Virtual Reality Market by Enterprise Size
12.1 Small and Medium Enterprises
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Large Enterprises
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 United States Augmented and Virtual Reality Market by Application
13.1 Consumer
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Enterprises
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 United States Augmented and Virtual Reality Market by Industry Vertical
14.1 Gaming
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Entertainment and Sports
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Aerospace and Defence
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Healthcare
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Education
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Manufacturing
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Retail
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Automotive
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
14.9 Others
15 United States Augmented and Virtual Reality Market by Region
15.1 New England
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Mideast
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Great Lakes
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Plains
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Southeast
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Southwest
15.6.1 Historical Trend (2018-2023)
15.6.2 Forecast Trend (2024-2032)
15.7 Rocky Mountain
15.7.1 Historical Trend (2018-2023)
15.7.2 Forecast Trend (2024-2032)
15.8 Far West
15.8.1 Historical Trend (2018-2023)
15.8.2 Forecast Trend (2024-2032)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Google LLC
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Apple Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Meta Platforms, Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Microsoft Corporation
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 HTC Corporation
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 OpenArc
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 iTechArt Group,Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Intel Corporation
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Magic Leap, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Sony Corporation
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Augmented and Virtual Reality Market: Key Industry Highlights, 2018 and 2032
2. United States Augmented and Virtual Reality Market: Key Industry Highlights, 2018 and 2032
3. United States Augmented and Virtual Reality Historical Market: Breakup by Technology, 2018-2023
4. United States Augmented and Virtual Reality Market Forecast: Breakup by Technology, 2024-2032
5. United States Augmented and Virtual Reality Historical Market: Breakup by Component, 2018-2023
6. United States Augmented and Virtual Reality Market Forecast: Breakup by Component, 2024-2032
7. United States Augmented and Virtual Reality Historical Market: Breakup by Device Type, 2018-2023
8. United States Augmented and Virtual Reality Market Forecast: Breakup by Device Type, 2024-2032
9. United States Augmented and Virtual Reality Historical Market: Breakup by Enterprise Size, 2018-2023
10. United States Augmented and Virtual Reality Market Forecast: Breakup by Enterprise Size, 2024-2032
11. United States Augmented and Virtual Reality Historical Market: Breakup by Application, 2018-2023
12. United States Augmented and Virtual Reality Market Forecast: Breakup by Application, 2024-2032
13. United States Augmented and Virtual Reality Historical Market: Breakup by Industry Vertical, 2018-2023
14. United States Augmented and Virtual Reality Market Forecast: Breakup by Industry Vertical, 2024-2032
15. United States Augmented and Virtual Reality Historical Market: Breakup by Region, 2018-2023
16. United States Augmented and Virtual Reality Market Forecast: Breakup by Region, 2024-2032
17. United States Augmented and Virtual Reality Market Structure
Key Questions Answered in the Report
In 2023, the United States market for augmented and virtual reality attained a value of USD 10.46 billion.
The market is projected to grow at a CAGR of 27.60% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 93.84 billion by 2032.
The major drivers of the market include the rising investments by tech giants for the adoption of AR and VR, increasing use of augmented and virtual reality in the healthcare sector, and growing demand for AR/VR in the retail and e-commerce industry.
Increasing adoption of AR and VR solutions in education, advancements in technology, and growing demand for head-mounted displays (HMDs) in gaming and entertainment are the key trends propelling the growth of the market.
The major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The various industry verticals in the augmented and virtual reality market in the United States are gaming, entertainment and sports, aerospace and defence, healthcare, education, manufacturing, retail, and automotive, among others.
The major players in the United States augmented and virtual reality market, according to the report, are Google LLC, Apple Inc., Meta Platforms, Inc., Microsoft Corporation, HTC Corporation, OpenArc, iTechArt Group,Inc., Intel Corporation, Magic Leap, Inc., and Sony Corporation, among others.
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