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The United States blueberry market size is projected to grow at a CAGR of 2.3% between 2024 and 2032.
Blueberries, a widespread perennial plant with blue or purple berries, are celebrated as a natural health powerhouse and superfood. Packed with diverse bioactive compounds, they offer numerous health benefits, particularly in preventing chronic diseases like cancer, cardiovascular disorders, diabetes, and neurodegenerative conditions.
DIABETES IN THE UNITED STATES, 2001-2021, IN MILLIONS
In the adult population of the United States, the incidence of diabetes has significantly increased. Incorporating blueberries into the diet is suggested as it may reduce the likelihood of developing type 2 diabetes, as stated by the National Center for Biotechnology Information. This is impacting the blueberry market in the United States.
The berries' high antioxidant capacity, attributed to a variety of polyphenolic compounds, has garnered significant attention from scientists, nutritionists, and consumers alike.
Blueberries are not only consumed fresh but are also integral to thermally processed foods and beverages, such as jams, jellies, and juices. They are available in preserved forms like canned, frozen, and dried, reflecting their versatility and widespread popularity.
Advancements in the lifestyle of people, the increasing presence of e-commerce platforms, the strengthening economy, and government initiatives are boosting the United States blueberry market growth.
January 2023
On January 28th, National Blueberry Pancake Day was observed in collaboration with the USDA's National Institute of Food and Agriculture (NIFA).
January 2023
Wyman's, a major wild blueberry grower, collaborated with ReVision Energy and REC Solar, installing over 17,000 solar panels on 35 acres to harvest blueberries sustainably.
November 2023
In 2023, the U.S. retained its global blueberry production leadership, as reported by the North American Blueberry Council, yielding 711.2 million pounds.
June 2023
USHBC's Great Blueberry Recipe Showdown celebrates National Blueberry Month, showcasing blueberry versatility through a recipe contest.
Lifestyle of people
Growing awareness of health and well-being is a major driver for the United States blueberry market. Consumers are well-educated about the advantages of a healthy diet and view blueberries as a nutritious snack. Abundant in antioxidants, vitamins, and minerals, it can aid in regulating blood sugar and blood pressure levels.
Increasing presence of e-commerce platforms
The widespread availability of blueberry products in stores has simplified the buying experience. Consumers can easily order their favorite blueberry items like yogurt, cake, jams, and jellies with quick home delivery through online platforms such as Amazon Fresh and Uber Eats, ensuring delivery within an hour, further aiding the United States blueberry market growth.
Strengthening economy
As per the U.S. Highbush Blueberry Council (USHBC), blueberry growers contribute to over 44,535 full-time equivalent jobs annually, generating nearly $1.8 billion in labor income, equivalent to over $4.9 million daily. U.S. Highbush blueberry growers also generate more than $145 million in indirect business taxes each year, showcasing their substantial impact on the nation's economic landscape.
Government Initiative
Government efforts to boost blueberry product usage have supplemented the blueberry market in the United States. Advocacy efforts portray the blueberry market as a solution for health concerns and nutritional gaps, fostering a positive environment and thereby increasing the demand for blueberry products.
National Blueberry Month highlights sustainable practices for increasing production, aided by government initiatives, fostering economic growth and employment. Growing health awareness drives demand in the United States blueberry market as consumers recognize blueberries as a nutritious snack in a healthy diet.
The United States Blueberry Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Packaging Type
Market Breakup by Region
The United States blueberry market development are expected to be shaped by wider choice of flavors, nutritional advantage, and convenience
Blueberries are thriving in the food industry, incorporated into diverse products like smoothies, yogurt, oatmeal, pancakes, muffins, cereals, ice cream, juices, and jams. Their popularity stems from health benefits, low-calorie content, high nutrition, blood sugar regulation, cholesterol protection, DNA damage reduction, and potent antioxidant properties.
As per the United States blueberry market report, blueberries are gaining popularity in the cosmetic industry as they are rich in bioactive compounds that stimulate the skin's natural defense mechanisms against environmental damage, as the National Center for Biotechnology Information reports. Extracts from blueberries serve as a pro-retinol source, aiding in diminishing the visible signs of aging such as fine lines and wrinkles. Blueberries find application in the beverage sector for creating juices, wine, yogurt drinks, and smoothies.
In the pharmaceutical field, blueberries are utilised in crafting supplements and medications due to their rich content of vitamin C, various antioxidants, and compounds that have the potential to alleviate inflammation and combat cancer cells.
In 2021, the agricultural industry witnessed a blueberry boom, with the United States harvesting and utilizing 660 million pounds of cultivated blueberries. Of this, 353.6 million pounds were sold fresh, and 306.4 million pounds were processedas reported by AGMRC.
The United States blueberry market, based on distribution channels, is witnessing growth within the commercial sector
The United States blueberry market share, based on distribution channels, is analyzed by hypermarkets and supermarkets, convenience stores, online retail, specialty stores, and other channels. These channels enable consumers to compare products and prices from various companies, aiding informed purchase decisions.
Offline avenues offer manufacturers opportunities to establish secure relationships, fostering long-term collaborations and heightened brand awareness. Additionally, the online distribution channel is expanding, with platforms pledging same-day deliveries, contributing to its swift expansion.
Plastic containers, based on packaging type, hold a significant share in the United States blueberry market, primarily for their convenience and effectiveness in preserving freshness
Plastic containers preserve blueberries, preventing mold, rot, insects, and damage, maintaining their distinct flavor, and safeguarding against foreign odors.
Additionally, cans, cartons, bags, cups, and tubs play a crucial role in keeping blueberries and related products fresh, preventing spoilage.
The Far West stands out as a significant area, primarily due to its increasing blueberry production
Blueberry bushes can thrive across the United States, and blueberry production is carried out commercially by farmers in 26 states. However, the majority of this production, accounting for over 98%, is concentrated in 10 states that span the nation from the Far West (Oregon, Washington, California), Southeast (Georgia, North Carolina, Florida), Great Lakes (Michigan), Mideast (New Jersey), South West (Texas), to the Plains (Minnesota), as reported by the U.S. Highbush Blueberry Council.
To fortify their position in the United States blueberry market, companies are producing products made from blueberries, such as yoghurt, cake, purees, juices, and dietary supplements.
Nature's Pride B.V. was established in 2001 and is based in the Netherlands, exports exotic fruits and vegetables globally from dedicated growers. Their diverse range includes fruits like mangosteen, kiwano, and carambola, vegetables like asparagus, horseradish, purple carrots, and various berries such as blueberries, strawberries, and raspberries, along with different seasonings.
Sun Belle Inc. was established in 1986 in the United States and is a distributor of fresh berries, vegetables, and fruits. They prioritize organic berries, including blueberries, cranberries, and golden berries. The berries are cultivated using approved methods that emphasize ecological balance, resource cycling, and biodiversity conservation, avoiding synthetic fertilizers, irradiation, and genetic engineering.
True Blue Farms was established in 1993 and is based in the United States, it specializes in producing and marketing millions of pounds of high-quality blueberries. The harvest benefits from a regionally moderated climate, known as the "Lake effect."
Berryhill Foods Inc. was established in 1994 in Canada, it focuses on the processing, freezing, storage, marketing, and distribution of cultivated blueberries and red raspberries. Its rigorous SQF-certified food safety system, state-of-the-art processing equipment, and strategic location near major transportation routes ensure the highest-quality deliveries.
Other United States blueberry market key players are Driscoll's, Inc., Atlantic Blueberry Co, Merrill Blueberry Farms, Wish Farms Inc., Costa Group, Berry Fresh, LLC, and others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Packaging Type |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Blueberry Market Overview
8.1 Key Industry Highlights
8.2 North America Blueberry Historical Market (2018-2023)
8.3 North America Blueberry Market Forecast (2024-2032)
8.4 North America Blueberry Market Share by Region
8.4.1 United States
8.4.2 Canada
9 United States Blueberry Market Overview
9.1 Key Industry Highlights
9.2 United States Blueberry Historical Market (2018-2023)
9.3 United States Blueberry Market Forecast (2024-2032)
10 United States Blueberry Market by Application
10.1 Food Industry
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Beverage Industry
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Pharmaceutical Industry
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Cosmetic Industry
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Agricultural Industry
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
11 United States Blueberry Market by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Convenience Stores
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Online Retail
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Specialty Stores
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 United States Blueberry Market by Packaging Type
12.1 Cans
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Cartons
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Bags
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plastic Containers
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Cups
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Tubs
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
13 United States Blueberry Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Nature's Pride B.V.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Sun Belle Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 True Blue Farms
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Berryhill Foods Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Driscoll's, Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Atlantic Blueberry Co
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Merrill Blueberry Farms
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Wish Farms Inc
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Costa Group
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Berry Fresh, LLC.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Blueberry Market: Key Industry Highlights, 2018 and 2032
2. United States Blueberry Market: Key Industry Highlights, 2018 and 2032
3. United States Blueberry Historical Market: Breakup by Application (USD Million), 2018-2023
4. United States Blueberry Market Forecast: Breakup by Application (USD Million), 2024-2032
5. United States Blueberry Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
6. United States Blueberry Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
7. United States Blueberry Historical Market: Breakup by Packaging Type (USD Million), 2018-2023
8. United States Blueberry Market Forecast: Breakup by Packaging Type (USD Million), 2024-2032
9. United States Blueberry Historical Market: Breakup by Region (USD Million), 2018-2023
10. United States Blueberry Market Forecast: Breakup by Region (USD Million), 2024-2032
11. Major Importing Countries by Volume
12. Major Exporting Countries by Volume
13. Major Importing Countries by Value
14. Major Exporting Countries by Value
15. United States Blueberry Market Structure
The US blueberry market is projected to grow at a CAGR of 2.3% between 2024 and 2032.
The increasing demand for low-calorie, nutritional snacks, that aid in boosting the immune system, lowering blood pressure, and promoting heart health is primarily driving the United States blueberry market growth.
Based on the packaging type, the US blueberry market has been categorized into- cans, cartons, bags, cups, tubs, and plastic containers.
Based on the application of blueberry industry is divided into- the food industry, beverage industry, pharmaceutical industry, cosmetic industry, and agricultural industry.
Based on the distribution channel, the US blueberry market is bifurcated into supermarkets and hypermarkets, convenience stores, specialty stores, online retail, and others. Currently, supermarkets and hypermarkets hold the largest market share.
Some of the major players in the United States blueberry industry are- Nature's Pride B.V., Sun Belle Inc., True Blue Farms, Berryhill Foods Inc., Driscoll's, Inc., Atlantic Blueberry Co, Merrill Blueberry Farms, Wish Farms Inc., Costa Group, Berry Fresh, LLC and others.
It is abundant in essential nutrients, with a notable presence of antioxidants, and is celebrated as a natural health powerhouse and superfood.
Although blueberries are usually deemed nutritious, consuming large quantities may lead to digestive problems such as constipation or diarrhea.
Typically, incorporating 1/2 to 1 cup of fresh or frozen blueberries into your diet is healthy.
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