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United States Botanical Supplements Market Size, Share: By Source: Herbs, Leaves, Spices, Flowers, Others; By Form: Powder Supplements, Capsules and Tablets, Others; By Distribution Channel: Supermarket and Hypermarket, Pharmacies and Drug Stores, Online Retail Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
United States Botanical Supplements Market Outlook
The United States botanical supplements market size reached approximately USD 7.72 billion in 2023. The market is projected to grow at a CAGR of 8.7% between 2024 and 2032, reaching a value of around USD 16.54 billion by 2032.
Key Takeaways
- The rise in botanical supplement consumption can be primarily attributed to the increasing awareness of preventive health and immunity-boosting products.
- The United States botanical supplements market share is increasing as a result of increasing vegan and vegetarian populations, which is accelerating the shift towards plant-based supplements over animal-based options.
- There is a surge in popularity of traditional healing methods such as traditional Chinese medicine, Ayurveda, and herbal medicine in the region.
The demand for botanical supplements in the US is rising due to a growing preference for natural products and the increasing awareness of preventive healthcare, which is further supported by higher expenditure on health and wellness. Additionally, the expanding elderly population and the rising occurrence of chronic diseases are expected to contribute to the United States botanical supplements market growth.
The integration of traditional knowledge with modern scientific research has been crucial in the development of botanical products. As the demand for natural and plant-based medicines continues to grow, so does the interest in exploring botanicals for their potential health benefits, drug development, and complementary therapies. With ongoing research, advancements in technology, and stringent regulatory frameworks, botanical supplements are poised to play an increasingly significant role in the health and wellness segment.
As per the United States botanical supplements market analysis, online retail stores are witnessing substantial expansion, revolutionising the way customers acquire and buy organic products and supplements. Online channels allow botanical supplement producers and sellers to connect with an international clientele, eliminating the limitations posed by physical stores. Customers value the ease of online shopping, as they can effortlessly compare products, prices, and reviews from the comfort of their homes.
Market Segmentation
“United States Botanical Supplements Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Source
- Herbs
- Leaves
- Spices
- Flowers
- Others
Market Breakup by Form
- Powder Supplements
- Capsules and Tablets
- Others
Market Breakup by Distribution Channel
- Supermarket and Hypermarket
- Pharmacies and Drug Stores
- Online Retail Stores
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
The market players are focusing on product diversification to stay ahead of the competition, further increasing their partnership and acquisition efforts to strengthen their presence.
- The Nature's Bounty Co.
- Herbalife International of America, Inc.
- Glanbia plc
- NOW Health Group, Inc.
- Amway Corp.
- Gaia Herbs, Inc.
- Himalaya Global Holdings Ltd.
- MartinBauer
- Vitality Works
- Nutraceuticals Factory LLC
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Source |
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| Breakup by Form |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Botanical Supplements Market Overview
8.1 Key Industry Highlights
8.2 North America Botanical Supplements Historical Market (2018-2023)
8.3 North America Botanical Supplements Market Forecast (2024-2032)
9 United States Botanical Supplements Market Overview
9.1 Key Industry Highlights
9.2 United States Botanical Supplements Historical Market (2018-2023)
9.3 United States Botanical Supplements Market Forecast (2024-2032)
10 United States Botanical Supplements Market by Source
10.1 Herbs
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Leaves
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Spices
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Flowers
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 United States Botanical Supplements Market by Form
11.1 Powder Supplements
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Capsules and Tablets
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Others
12 United States Botanical Supplements Market by Distribution Channel
12.1 Supermarket and Hypermarket
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Pharmacies and Drug Stores
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Online Retail Stores
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 United States Botanical Supplements Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The Nature's Bounty Co.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Herbalife International of America, Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Glanbia plc
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 NOW Health Group, Inc.
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Amway Corp.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Gaia Herbs, Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Himalaya Global Holdings Ltd.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 MartinBauer
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Vitality Works
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Nutraceuticals Factory LLC
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Botanical Supplements Market: Key Industry Highlights, 2018 and 2032
2. United States Botanical Supplements Market: Key Industry Highlights, 2018 and 2032
3. United States Botanical Supplements Historical Market: Breakup by Source (USD Billion), 2018-2023
4. United States Botanical Supplements Market Forecast: Breakup by Source (USD Billion), 2024-2032
5. United States Botanical Supplements Historical Market: Breakup by Form (USD Billion), 2018-2023
6. United States Botanical Supplements Market Forecast: Breakup by Form (USD Billion), 2024-2032
7. United States Botanical Supplements Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. United States Botanical Supplements Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. United States Botanical Supplements Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United States Botanical Supplements Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. United States Botanical Supplements Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 7.72 billion.
The market is projected to grow at a CAGR of 8.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 16.54 billion by 2032.
The market is driven by shift in consumer preference towards plant-based products and the rising consumer awareness regarding preventive health.
The key trends aiding the market expansion include the growing popularity of traditional medical practices and the rise in vegan and vegetarian populations across the country.
The major distribution channels in the market are supermarket and hypermarket, pharmacies and drug stores, and online retail stores, among others.
The key players in the market are The Nature's Bounty Co., Herbalife International of America, Inc., Glanbia plc, NOW Health Group, Inc., Amway Corp., Gaia Herbs, Inc., Himalaya Global Holdings Ltd., MartinBauer, Vitality Works, and Nutraceuticals Factory LLC, among others.
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