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United States E-Learning Market Size, Share, Trends, Report: By Product Type: Content, Services; By Sector: K-12 Sector, Post-Secondary, Corporate and Government Learning, Others; By Technology: Online E-Learning, Learning Management System, Mobile E-Learning, Rapid E-Learning, Others; Regional Analysis; Competitive Landscape; 2024-2032
United States E-Learning Market Outlook
The United States e-learning market size reached approximately USD 126.23 billion in 2023. The market is assessed to grow at a CAGR of 10.9% between 2024 and 2032 to attain a value of around USD 315.33 billion by 2032.
Key Trends in the Market
E-learning, variously known as electronic learning or online learning, refers to training and learning through digital mediums such as tablets, cellular phones, and computers, among others. It can empower learners to enhance their skills, enable them to learn at their own pace anytime and anywhere, and improve learning outcomes.
- The rising focus on enhancing the accessibility and affordability of quality education, especially among vulnerable learners and students with disabilities, is driving the United States e-learning market demand. Moreover, the high penetration of devices like smartphones and tablets, coupled with the increasing accessibility to high-speed internet, is surging the popularity of e-learning solutions.
- One of the major United States e-learning market trends is the increasing trend of gamification in learning. With the decreasing attention span in the contemporary age, e-learning platforms are using gaming elements such as rewards, points, leaderboards, and badges, among others, to improve the engagement and learning motivation of students while making the learning process more interesting and enjoyable.
- The integration of artificial intelligence (AI) and machine learning in online learning platforms is anticipated to bolster the United States e-learning market development in the coming years. Such technologies can personalise the learning experiences of students and automatically detect knowledge gaps to provide them with real-time feedback and customised reports for areas of improvement.
- In the forecast period, the rising usage of artificial intelligence for automating educational content creation and enhancing the engagement and interaction of learners through chatbots is likely to fuel the market.
Market Analysis
Based on product type, the United States e-learning market segmentation includes content and services. On the basis of sector, the market can be divided into K-12 sector, post-secondary, and corporate and government learning, among others.
On the basis of technology, the market is categorised into online e-learning, learning management system, mobile e-learning, rapid e-learning, and virtual classroom, among others. The major regional markets for e-learning in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States e-learning market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.
- Microsoft Corporation
- Oracle Corp.
- SAP SE
- Google LLC
- Coursera Inc.
- Udemy, Inc.
- Aptara Inc.
- 2U, Inc.
- Cisco Systems, Inc.
- Skillsoft Corporation
- Others
Market Share by Technology
As per the United States e-learning market analysis, the demand for mobile e-learning is expected to significantly rise in the coming years. Mobile e-learning platforms empower learners to easily access information at any point in time, enhance the flexibility of learning, and provide personalised and interactive learning methods. Moreover, the affordability of mobile e-learning as compared to desktop-based or traditional learning methods is likely to boost its popularity among businesses and educational institutions.
In the forecast period, the emerging trend of bring-your-own-devices and the growing integration of mobile technology in classrooms are anticipated to bolster the popularity of mobile e-learning platforms.
Market Share by Sector
Post-secondary education, encompassing colleges, universities, and vocational and trade schools, accounts for a significant portion of the United States e-learning market share. The United States boasts a high adoption of online learning courses among university and college students due to their high accessibility and enhanced convenience. Besides, post-secondary educational institutions, especially community colleges and universities, in the country are actively launching e-learning programmes to enhance their revenue and enrolment levels.
Meanwhile, the usage of e-learning in corporate training is anticipated to surge in the forecast period, due to its flexibility, time efficiency, improved learning experience, and affordability. Furthermore, the growing popularity of microlearning and the emerging trend of gamification of corporate e-learning platforms are expected to fuel the overall United States e-learning market growth in the forecast period.
Competitive Landscape
2U, Inc. is the parent organisation of edX, a prominent global online learning platform. The company collaborates with corporations and various universities to deliver high-quality education through digital platforms. Headquartered in Maryland, the United States, the company offers more than 4,300 digital programmes, online courses, degrees, and boot camps, among others.
Aptara Inc., founded in 1988, is a custom content service provider that works with organisations to enhance the engagement of their content and monetise corporate and digital learners. With its headquarters in Virginia, the United States, the company actively leverages new technologies to drive customer engagement and develop cost-effective and innovative digital content.
Coursera Inc., established in 2012, has gained a reputation as a leading online learning platform. It partners with major universities and organisations to enhance the accessibility of high-quality education in the world. Some of its offerings include professional certifications, master’s and bachelor's degrees, specialisations, and guided projects, among others.
Other United States e-learning market players include Microsoft Corporation, Oracle Corp., SAP SE, Google LLC, Udemy, Inc., Cisco Systems, Inc., and Skillsoft Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Sector |
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| Breakup by Technology |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global E-learning Market Overview
8.1 Key Industry Highlights
8.2 Global E-learning Historical Market (2018-2023)
8.3 Global E-learning Market Forecast (2024-2032)
8.4 Global E-learning Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 United States E-learning Market Overview
9.1 Key Industry Highlights
9.2 United States E-learning Historical Market (2018-2023)
9.3 United States E-learning Market Forecast (2024-2032)
10 United States E-learning Market by Product Type
10.1 Content
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Services
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 United States E-learning Market by Sector
11.1 K-12 Sector
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Post-Secondary
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Corporate and Government Learning
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 United States E-learning Market by Technology
12.1 Online E-Learning
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Learning Management System
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mobile E-Learning
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Rapid E-Learning
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Virtual Classroom
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Others
13 United States E-learning Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Microsoft Corporation
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Oracle Corp.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 SAP SE
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Google LLC
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Coursera Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Udemy, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Aptara Inc.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 2U, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Cisco Systems, Inc.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Skillsoft Corporation
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global E-learning Market: Key Industry Highlights, 2018 and 2032
2. United States E-learning Market: Key Industry Highlights, 2018 and 2032
3. United States E-learning Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. United States E-learning Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. United States E-learning Historical Market: Breakup by Sector (USD Billion), 2018-2023
6. United States E-learning Market Forecast: Breakup by Sector (USD Billion), 2024-2032
7. United States E-learning Historical Market: Breakup by Technology (USD Billion), 2018-2023
8. United States E-learning Market Forecast: Breakup by Technology (USD Billion), 2024-2032
9. United States E-learning Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United States E-learning Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. United States E-learning Market Structure
Key Questions Answered in the Report
In 2023, the market attained a value of nearly USD 126.23 billion.
The market is assessed to grow at a CAGR of 10.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 315.33 billion by 2032.
The major market drivers are the increasing focus on enhancing the accessibility and affordability of quality education and the high penetration of devices like tablets, cellular phones, and computers.
The key trends aiding the market growth are the gamification of learning, the growing popularity of mobile learning, and the integration of artificial intelligence (AI) and machine learning in online learning platforms.
What are the major regional markets of e-learning in the United States, according to the EMR report?
The major regions in the market are New England, the Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major product types considered in the market report are content and services.
The major players in the market are Microsoft Corporation, Oracle Corp., SAP SE, Google LLC, Coursera Inc., Udemy, Inc., Aptara Inc., 2U, Inc., Cisco Systems, Inc., and Skillsoft Corporation, among others.
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