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United States Floriculture Market Size, Share, Analysis: By Product Type: Cut Flowers, Bedding Plants, Potted plants, Others; By Flower Type: Tulips, Lilies, Gladioli, Snapdragons, Roses, Orchids, Gerbera, Carnations, Others; By Application; By End Use; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
United States Floriculture Market Outlook
The United States floriculture market size reached approximately USD 7.84 billion in 2023. The market is projected to grow at a CAGR of 6.2% between 2024 and 2032, reaching a value of around USD 13.47 billion by 2032.
Key Trends in the Market
Floriculture is a branch of horticulture, that revolves around cultivation, processing, marketing, and processing of flowers and foliage plants. It is largely regarded as the greenhouse sector as the flowers and potted plants are mostly grown in specific systems and temperate climates.
The types of flowers grown also depend significantly on the climate and market demand. However, roses and orchids are grown throughout the world.
- One of the major United States floriculture market trends is the rising shift in consumer preferences towards unique and exotic flowers and plants. Demand for indigenous species, rare blooms, and personalised arrangements has increased, leading to diversification in product offerings.
- The market experiences fluctuations in demand based on seasonal and holiday factors. Events like Valentine's Day, Mother's Day, and Christmas contribute to a rise in flower sales, impacting pricing and production strategies. Moreover, the United States floriculture market demand is propelled by the increasing focus on product personalisation by florists.
- Innovations in breeding, cultivation techniques, and storage technologies have contributed to increased efficiency and improved quality of flowers and plants. Advancements like genetic modification have led to the development of new varieties with desirable traits.
- Another major trend influencing the United States floriculture market growth is the rising presence of florists/sellers, supermarkets, and garden centres on online platforms, which impacts product accessibility and convenience of consumers. The presence of multiple retail channels ensures that a variety of floral products are available, thereby catering to varying tastes and preferences of consumers. This enables consumers to explore and select from a diverse range of flowers, arrangements, and plants.
Market Analysis
Based on product type, the market can be categorised into cut flowers, bedding flowers, and potted plants, among others. The United States floriculture market segmentation, based on flower type, includes tulips, lilies, gladioli, snapdragons, roses, orchids, gerbera, and carnations, among others.
The market, based on application, is divided into aesthetics and decorative purposes, flavours and fragrances, and natural colours, among others. Based on the end-user, the market is separated into personal use, industrial, and institutions/events, among others.
The major regional markets for floriculture in the United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States floriculture market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
- Syngenta AG
- Dümmen Orange Holding B.V.
- Kurt Weiss Greenhouses, Inc.
- Ball Horticultural Company
- Greenheart Farms, Inc.
- Bloomia
- KB Farms
- The Sun Valley Group, Inc.
- The Queen’s Flowers
- Others
Market Share by Product Type
According to the United States floriculture market analysis, potted plants are expected to be high in demand during the forecast period, with several market players venturing into the cultivation and distribution of indoor plants to meet this increased demand . This shift in focus among players can be owed to the changing consumer preferences for houseplants.
Growing awareness of the positive impact of plants on mental health and well-being has fuelled the growth of the market. In addition, influencers and interior design trends on social media platforms have also contributed to the rise in indoor plant culture.
Market Share by Region
The state of Florida in the Southeastern region is expected to account for a substantial portion of the United States floriculture market share. According to published data by USDA (United States Department of Agriculture) National Agricultural Statistics Services, Florida ranks first in the country’s total floriculture sales and the value of production for sweetcorn, and foliage plants for indoor use.
With the farms and ranches continuing to produce a wide variety of agricultural products, Florida is likely to maintain its dominance in the market during the forecast period.
Competitive Landscape
Syngenta AG is one of the global leaders in sustainable agriculture and technological innovations. It operates in over 90 countries, focusing on producing seeds, crop protection products, and innovative technologies to enhance crop yield and quality. Syngenta is known for its advancements in agricultural biotechnology, including genetically modified (GM) seeds and traits aimed at improving pest resistance, crop productivity, and environmental sustainability.
Dümmen Orange Holding B.V. is a leading global player in the floriculture market, specialising in the breeding and production of flowers and plants. The company focuses on developing new varieties of flowers, including roses, chrysanthemums, and various bedding plants. Known for its innovation in breeding techniques and extensive research, Dümmen Orange is committed to creating new and improved varieties that meet market demands for aesthetics, durability, and disease resistance.
Kurt Weiss Greenhouses, Inc. is a family-owned company renowned for its high-quality production of flowering plants and seasonal crops. Based in New York, it specialises in growing a wide range of flowers, herbs, and vegetables. The company's focus on sustainability, innovative growing practices, and commitment to environmentally friendly cultivation methods set it apart.
Other United States floriculture market players are Ball Horticultural Company, Greenheart Farms, Inc., Bloomia, KB Farms, The Sun Valley Group, Inc., and The Queen’s Flowers, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Flower Type |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Floriculture Market Overview
8.1 Key Industry Highlights
8.2 North America Floriculture Historical Market (2018-2023)
8.3 North America Floriculture Market Forecast (2024-2032)
8.4 North America Floriculture Market Breakup by Country
8.4.1 United States
8.4.2 Canada
9 United States Floriculture Market Overview
9.1 Key Industry Highlights
9.2 United States Floriculture Historical Market (2018-2023)
9.3 United States Floriculture Market Forecast (2024-2032)
10 United States Floriculture Market by Product Type
10.1 Cut Flowers
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Bedding Plants
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Potted plants
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Others
11 United States Floriculture Market by Flower Type
11.1 Tulips
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Lilies
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Gladioli
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Snapdragons
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Roses
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Orchids
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Gerbera
11.7.1 Historical Trend (2018-2023)
11.7.2 Forecast Trend (2024-2032)
11.8 Carnations
11.8.1 Historical Trend (2018-2023)
11.8.2 Forecast Trend (2024-2032)
11.9 Others
12 United States Floriculture Market by Application
12.1 Aesthetics and Decorative Purposes
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Flavours and Fragrances
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Natural Colours
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 United States Floriculture Market by End Use
13.1 Personal Use
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Industrial
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Institutions/Events
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 United States Floriculture Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Trade Data Analysis (HS Code: 0603)
16.1 Major Importing Countries
16.1.1 By Volume
16.1.2 By Value
16.2 Major Exporting Countries
16.2.1 By Volume
16.2.2 By Value
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Syngenta AG
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Dümmen Orange Holding B.V.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Kurt Weiss Greenhouses, Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Ball Horticultural Company
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Greenheart Farms, Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Bloomia
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 KB Farms
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 The Sun Valley Group, Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 The Queen’s Flowers
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Floriculture Market: Key Industry Highlights, 2018 and 2032
2. United States Floriculture Market: Key Industry Highlights, 2018 and 2032
3. United States Floriculture Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. United States Floriculture Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. United States Floriculture Historical Market: Breakup by Flower Type (USD Billion), 2018-2023
6. United States Floriculture Market Forecast: Breakup by Flower Type (USD Billion), 2024-2032
7. United States Floriculture Historical Market: Breakup by Application (USD Billion), 2018-2023
8. United States Floriculture Market Forecast: Breakup by Application (USD Billion), 2024-2032
9. United States Floriculture Historical Market: Breakup by End Use (USD Billion), 2018-2023
10. United States Floriculture Market Forecast: Breakup by End Use (USD Billion), 2024-2032
11. United States Floriculture Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Floriculture Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Major Importing Countries by Volume
14. Major Exporting Countries by Volume
15. Major Importing Countries by Value
16. Major Exporting Countries by Value
17. United States Floriculture Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 7.84 billion.
The market is projected to grow at a CAGR of 6.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 13.47 billion by 2032.
The market is driven by the advancements in breeding, cultivation techniques, and storage technologies and the rising presence of florists, supermarkets, and garden centres on online platforms.
The shifting consumer preference towards unique and exotic flowers and plants and the rising trend of gifting flowers at events and occasions are expected to enhance the growth of the market.
The major regional markets are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The different applications are aesthetics and decorative purposes, flavours and fragrances, and natural colours, among others.
The key players in the market include Syngenta AG, Dümmen Orange Holding B.V., Kurt Weiss Greenhouses, Inc., Ball Horticultural Company, Greenheart Farms, Inc., Bloomia, KB Farms, The Sun Valley Group, Inc., and The Queen’s Flowers, among others.
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