The United States jewellery market size reached around USD 54.93 Billion in 2025. The market is projected to grow at a CAGR of 4.50% between 2026 and 2035 to reach nearly USD 85.30 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per industry reports, the total investment by luxury brands into digital marketing rose y-o-y by 25% to reach USD 5 billion.
The number of sustainability certifications among luxury brands surged by 40% in 2023, showcasing importance of sustainable jewellery production to drive market growth.
Signet Jewelers Ltd. serves nearly 22.5 million customers in the USA annually, which has significantly driven United States jewellery market revenue.
Compound Annual Growth Rate
4.5%
Value in USD Billion
2026-2035
*this image is indicative*
| United States Jewellery Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 54.93 |
| Market Size 2035 | USD Billion | 85.30 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 4.50% |
| CAGR 2026-2035 - Market by Region | New England | 5.2% |
| CAGR 2026-2035 - Market by Region | Plains | 4.8% |
| CAGR 2026-2035 - Market by Product | Necklace | 5.1% |
| CAGR 2026-2035 - Market by Distribution Channel | Online | 7.1% |
| 2025 Market Share by Region | Mideast | 18.1% |
The United States accounts for nearly 20%-25% of the global luxury goods market, with annual consumer expenditure of around USD 240 to USD 300 billion. The growing demand for more ethical and greener products by American consumers prompted companies to increase their investments in developing sustainable luxury products by 30% in 2023. In addition, French and Italian luxury goods (including watches and jewellery) are high in demand in the USA, with exports from Europe rising by 20% in recent years. In 2023, the total contribution of American consumers to the global luxury tourism sector rose year-on-year by 15% to USD 50 billion. This is expected to fuel the United States jewellery market expansion.
Furthermore, the luxury industry faces the responsibility of balancing business ethics and sustainability with the growing consumer desire for exclusive products. An increasing number of American consumers have started exhibiting growing concern and awareness for the production practices of different jewellery makers, prompting jewellery makers to ensure a higher degree of transparency and corporate social responsibility in their products. This represents an exciting opportunity for major United States jewellery market players, where companies can adopt unique business models that cater to their ESG goals.
Rising use of recycled metals; growing use of lab-grown gems; emergence of AR/VR in jewellery stores; and growth of online retailers are factors favourably shaping the United States jewellery market outlook.
The World Gold Council suggests that the use of recycled gold and silver in manufacturing jewellery as an alternative to mining such gems can reduce carbon emissions by 99% and 66% respectively. This is prompting jewellery makers to switch to recycled metals, thereby enhancing consumer appeal for their products.
Due to the growing consumer awareness regarding the harmful effects of mining metals, many jewellery makers have switched to using lab-grown gems, including diamonds, to make sustainable fashion accessories. This is one of the key United States jewellery market trends.
Major jewellery makers are using AR/VR tools to create an immersive experience for jewellery enthusiasts at their flagship stores. This is facilitating their brand building efforts and driving increased sales.
The proliferation of e-commerce jewellery retailers in the US, driven by the increasing smartphone penetration rates, digital literacy, and internet accessibility among people is driving market expansion.
In 2022, total e-commerce sales reached USD 1.09 trillion in the United States of America, with Q4 of FY 2022-23 recording sales worth USD 332.2 billion. Mobile e-commerce recorded a year-on-year growth of 26% and was the main factor behind 18% year-on-year growth of digital commerce revenue. Of all product categories, apparel and accessories witnessed the third highest growth rate of 37%, while recording sales worth USD 175 billion. This indicates the growing consumer appeal for online shopping of fashion accessories, apparel, and jewellery products, which is expected to increase the United States jewellery market value.
Short Description: The EMR’s report titled “United States Jewellery Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Material
Market Breakup by Distribution Channel
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| New England | 5.2% |
| Plains | 4.8% |
| Mideast | XX% |
| Great Lakes | XX% |
| Southeast | XX% |
| Others | XX% |
Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West. The Mideast is projected to dominate the market, currently representing 18% of the overall market share. Over the forecast period, New England is expected to grow at a CAGR of 5.2% because of increasing introduction of unique and sustainable jewellery pieces in the region.
Major players are bolstering their investment plans to cater to the increasing demand for sustainable and ethically sourced jewellery in the United States. This is expected to drive their United States jewellery market share over the forecast period.
Tiffany & Co was founded in 1837 and is headquartered in New York, United States. It operates over 300 luxury retail stores worldwide and is engaged in supplying jewellery, customised trophies/awards, and business gifts.
Signet Jewelers Ltd. was founded in 1910 and is headquartered in Ohio, United States. It is the world’s biggest diamond jewellery retailer. Besides, it is the biggest retailer of speciality jewellery in the United States, Canada, and the United Kingdom.
Brilliant Earth Group Inc. was founded in 2005 and is headquartered in California, United States. As per the United States jewellery market analysis, it is amongst the world’s fastest growing e-commerce jewellery providers, and a global leader in producing ethically sourced fine jewellery pieces.
Vrai & Oro, LLC is a privately held company which was founded in 2014. It is engaged in manufacturing luxurious jewellery pieces and is headquartered in California, United States.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players included in the United State jewellery market report are Swarovski AG, Aether Diamonds, Harry Winston, Inc., Compagnie Financière Richemont S.A., Chanel SA, and Pandora Jewellery, Inc., among others.
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In 2025, the market reached an approximate value of USD 54.93 Billion.
The market is projected to grow at a CAGR of 4.50% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 85.30 Billion by 2035.
Key trends aiding the market expansion are rising use of recycled metals in jewellery, growing use of lab-grown gems, emergence of innovative retail stores and growth of online retailers.
The different regions covered in the market report are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The different products available in the market are necklace, ring, earring, and bracelet, among others.
The different materials used to make jewellery in the market are platinum, gold, and diamond, among others.
The key market players are Tiffany & Co, Signet Jewelers Ltd., Brilliant Earth Group Inc., Vrai & Oro, LLC, Swarovski AG, Aether Diamonds, Harry Winston, Inc., Compagnie Financière Richemont S.A., Chanel SA, and Pandora Jewellery, Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Material |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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