United States Laundry Detergent Market Share, Size, Forecast: By Form: Powder, Liquid, Sheets, Pods, Others; By Type: Green Detergent, Regular Detergent; By Nature: Enzymatic, Non-Enzymatic; By Application: Household, Industrial and Institutional; Regional Analysis; Competitive Landscape; Industry Events and Developments; 2024-2032

United States Laundry Detergent Market Outlook

The United States Laundry detergent market size reached a value of about USD 10.46 billion in 2021. The market is expected to expand further at a CAGR of 3.4% in the forecast period of 2024-2032. The laundry detergent market report predicts the market value to be around USD 13.57 billion by 2027.

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News and Developments in the Market

In January 2023, Henkel announced their plans to merge the laundry and home care and beauty care into one single business by the beginning of 2024. The aim is to create a multi-platform consumer platform by combining the resources. The integration will allow the company to serve better with improved infrastructure focused on customers.

In August 2021, Godrej Consumer Products Limited announced their launch of digital first brands related to laundry, dishwash, and home care including laundry pods, dishwasher, and mosquito nets. This move was made to capitalise the e-commerce market . With the pandemic making people shift toward online shopping even more, the e-commerce business has been growing significantly. This provides numerous opportunities for laundry detergent market expansion.

United States Laundry Detergent Market Trends

Laundry detergents are cleaning agents available in the form of powder and liquid. They are used to clean clothes and other cloth-based objects. Detergents are made of synthetic chemicals, and they may contain surfactants, bleaches, enzymes, foam regulators, and other synthetic substances.

• Innovative and new products are being launched, such as gels, pods, and liquid detergents, to meet the demand of customers for easier cleaning of clothes. This is a major laundry detergent market driver in developed and emerging nations.

• The growing development and adoption of automatic washing machines have propelled the utilisation of liquid detergents.

• The increasing demand for organic laundry detergent has enhanced the market value. These are made of natural ingredients and dissolve easily in the water.

Market Analysis

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Based on forms, the market can be segmented into powder, liquid, sheets, and pods, among others. Pods can be further classified into biological and non-biological pods.

Based on type, the market segments include green detergent and regular detergent. Based on the nature, it can be bifurcated into enzymatic and non-enzymatic. Based on application, the market segments include household and industrial and institutional.

The regional markets for the United States laundry detergent market can be divided into New England, Rocky Mountain, Great Lakes, Plains, Southwest, Mideast, Southeast, and Far West.

The extensive EMR report provides a detailed assessment of the market based on Porter's five forces model and a SWOT analysis.

The laundry detergent market report comprehensively analyses key players in the market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• S. C. Johnson & Son, Inc.

• The Procter & Gamble Company

• Church & Dwight Co., Inc

• The Clorox Company

• Seventh Generation, Inc.

• USA Detergents Manufacturing Inc.

• Others

Major Forms of the Product include Powder, Liquid, Sheets, and Pods

The different forms of laundry detergents in the market include powder, liquid, sheets, and pods, among others. The powder and liquid form of detergent holds the largest share in the market. The powder detergent currently is the most used form of detergent globally as it is cheap to produce and distribute, and the developing regions lack awareness of the other forms. The liquid form is expected to show rapid growth owing to the convenience it provides and increasing adoption in the developed regions.

The sheet detergents are considered to be the eco-friendly alternative as they come in a plastic free and recyclable packaging and contain less harsh chemicals. They are being promoted by the companies as healthy alternative to powder and liquid detergents. This will help in the laundry detergent market development.

Pod detergents are water soluble pouches filled with liquid detergent, softeners, and other products.

The pods are gaining significant popularity as the United States has a higher penetration of automatic washing machines and pods are much easier to use than powder detergents.

The Major Types include Green Detergent and Regular Detergent

Based on type, the market for detergents includes green detergent and regular detergent. The green detergents are eco detergents made of plant-based materials, whereas the regular detergents are synthetic and are mostly made of petroleum.

The demand for green detergents is expected to rise significantly due to the growing environmental awareness among people. Currently, the regular detergent holds the largest market share. Consumers are hesitant to use green detergents as they perceive them less effective compared to regular detergents.

The Nature of the Product can be Enzymatic and Non-Enzymatic

Based on nature, the United States laundry detergent market can be divided into enzymatic and non-enzymatic. The enzymatic laundry detergents contain natural substances that help in breaking down soil and stains that are usually hard to get rid of. This a major factor helping the development of United States laundry detergent market size.

Laundry enzymes are also capable of working in lower temperatures and in quick washes. This reduces the consumers expenses and saves energy, time, and water, helping in expanding the market.

Non-enzymatic detergents are made without any enzymes included in them. Although enzymes can help in stain removal and improve the cleaning of clothes, protein-based fabrics such as silk, wool, leather should not be washed with enzyme detergents. This is due to enzymes being capable of breaking down protein, which will degrade the look of the cloth.

The Product finds Extensive Applications in Household, Industrial, and Institutional Sectors

Based on application, the market can be segmented into household, industrial, and institutional. According to the report, the household segment is likely to hold a significant share of the market, owing to the developing technology, and growing adoption of washing machines in developing nations. The powder and liquid form of detergents are the most utilized detergents in households.

Industrial detergents include powder, liquid, and non-toxic detergents. The industries utilize detergents commonly for emulsifying, cleaning, foaming, and wetting. They are used in various fields such as manufacturing, commercial, healthcare, and transportation cleaning, among others.

Detergents in institutions are applied in regular cleaning of public, commercial, and industrial institutions.

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Competitive Landscape

S. C. Johnson & Son, Inc. is a leading company manufacturing cleaning products for various purposes. They provide various products like household cleaning products, air purifiers, and pest control products, among others. Some of their most known brands are Glade, Kiwi, and Mr. Muscle, among many others, aiding the laundry market growth.

The Procter and Gamble Company is a multinational company engaged in innovating and producing consumer goods, specifically personal care and hygiene products. Their products include categories such as personal care, baby care, hair care, and fabric care, among others. Their laundry care segment includes some of the most popular detergent brands Tide and Ariel, which are distributed in numerous countries.

Church & Dwight Co., Inc is one the leading household product manufacturer. The Arm and Hammer is the companies most known brand which provides products like baking soda and other products, including laundry detergents and toothpastes.

The Clorox Company is a global company specialised in manufacturing of consumer and professional goods. Their products range from water filter products, household products, personal care products like vitamin and mineral supplements. It provides green detergent made of 96 percent naturally derived materials.

Seventh Generation, Inc. is an American company that is engaged in making eco-friendly products related to paper, baby care, and cleaning. It was bought Unilever, one of the biggest personal care product companies. This has expanded the company’s resources while propelling growth in the market.

USA Detergent Manufacturing Inc. is an American company working in the market for cleaning products. Their products include laundry detergent, fabric softener, and floor cleaner, among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.