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United States Microgreens Market Size, Share, Trends, Report: By Type: Broccoli, Lettuce and Chicory, Basil, Fennel, Carrots, Radish, Arugula, Beets, Others; By Farming: Indoor Farming, Vertical, Commercial Greenhouse; By Distribution Channel: Retail Stores, Online, Others; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032
United States Microgreens Market Outlook
The United States microgreens market size is projected to grow at a CAGR of 10.40% between 2024 and 2032.
Key Takeaways
- Pennsylvania has the highest number of greenhouse vegetable producers in the US, with about 593.
- Around 16% of indoor farming in the US is used for microgreen production.
- Some common kinds of microgreens available in US are broccoli, kale, radish, and arugula.
Microgreens are young vegetable greens that are 2.5-7.5 cm tall and require natural sunlight with low humidity and good air circulation. The growing popularity of microgreens in gourmet and culinary applications is one of the drivers contributing to the demand for microgreens in the country. The United States microgreens market growth can be ascribed to various factors, including increasing consumer awareness of health benefits, rising demand for organic and locally grown food, and expanding indoor and vertical farming practices.
Furthermore, the trend of home gardening and DIY microgreens kits is gaining popularity, which can lead to United States microgreens market development. Some popular home gardening and microgreens kits in the US include Back to the Roots Organic 3-Pack Microgreens Kit and AeroGarden MicroGreen Kit. These kits make it easy for home gardeners to grow their own microgreens and incorporate them into their meals.
Amongst the various types of farming, indoor farming is one of the most popular and profitable methods of producing microgreens as it offers several advantages, such as reduced risk of pests, diseases, and weather fluctuations, lower transportation and storage costs, and higher shelf life. Some of the leading indoor farming companies use advanced technologies, such as hydroponics, aeroponics, and aquaponics, to grow microgreens. In September 2022, AeroFarms unveiled the largest Aeroponic Smart Farm in the world in Virginia, which produces more than 3 million pounds of fresh leafy greens annually.
Commercial greenhouses have also captured the fastest growing United States microgreens market share, as it offers several advantages over indoor and vertical farming, such as lower capital and operational costs, higher utilisation of natural resources and renewable energy, and higher compatibility with organic and biodynamic farming practices. Some of the leading commercial greenhouse companies use various technologies, such as hydroponics, fertigation, and automation, to grow microgreens in large-scale greenhouses, which can increase the market size in future.
Market Segmentation
United States Microgreens Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Broccoli, Lettuce and Chicory, Basil, Fennel, Carrots, Radish, Arugula, Beets, Others |
| Farming | Indoor Farming, Vertical, Commercial Greenhouse |
| Distribution Channel | Retail Stores, Online, Others |
| Region | New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, Far West |
Competitive Landscape
Market players are expanding their production facilities, further engaging in partnerships to enter international markets and stay ahead in the competition.
- Charlie's Produce
- Metro Microgreens
- AeroFarms, LLC
- Quantum Microgreens
- Gotham Greens Holdings, PBC,
- Fresh Origins
- The Chef's Garden, Inc.
- Arizona Microgreens
- Emerald Gardens
- Pure Microgreens LI, Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Farming |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Microgreens Market Overview
8.1 Key Industry Highlights
8.2 North America Microgreens Historical Market (2018-2023)
8.3 North America Microgreens Market Forecast (2024-2032)
9 United States Microgreens Market Overview
9.1 Key Industry Highlights
9.2 United States Microgreens Historical Market (2018-2023)
9.3 United States Microgreens Market Forecast (2024-2032)
10 United States Microgreens Market by Type
10.1 Broccoli
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Lettuce and Chicory
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Basil
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Fennel
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Carrots
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Radish
10.6.1 Historical Trend (2018-2023)
10.6.2 Forecast Trend (2024-2032)
10.7 Arugula
10.7.1 Historical Trend (2018-2023)
10.7.2 Forecast Trend (2024-2032)
10.8 Beets
10.8.1 Historical Trend (2018-2023)
10.8.2 Forecast Trend (2024-2032)
10.9 Others
11 United States Microgreens Market by Farming
11.1 Indoor Farming
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Vertical
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Commercial Greenhouse
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 United States Microgreens Market by Distribution Channel
12.1 Retail Stores
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Online
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Others
13 United States Microgreens Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Charlie's Produce
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 AeroFarms, LLC,
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Gotham Greens Holdings, PBC
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Fresh Origins
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Metro Microgreens
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 The Chef's Garden, Inc.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Quantum Microgreens
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Arizona Microgreens
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Emerald Gardens
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Pure Microgreens LI, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Microgreens Market: Key Industry Highlights, 2018 and 2032
2. United States Microgreens Market: Key Industry Highlights, 2018 and 2032
3. United States Microgreens Historical Market: Breakup by Type (USD Million), 2018-2023
4. United States Microgreens Market Forecast: Breakup by Type (USD Million), 2024-2032
5. United States Microgreens Historical Market: Breakup by Farming (USD Million), 2018-2023
6. United States Microgreens Market Forecast: Breakup by Farming (USD Million), 2024-2032
7. United States Microgreens Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
8. United States Microgreens Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
9. United States Microgreens Historical Market: Breakup by Region (USD Million), 2018-2023
10. United States Microgreens Market Forecast: Breakup by Region (USD Million), 2024-2032
11. United States Microgreens Market Structure
Key Questions Answered in the Report
The United States microgreens market value is expected to grow at a CAGR of 10.40% between 2024 and 2032.
Increasing consumer awareness of health benefits, rise of online farmer's markets, and increasing interest in locally sourced and organic produce are some of the major factors propelling the growth of the market.
Key trends aiding the market expansion are the increasing growth in indoor vertical farming, culinary innovation, and rising demand for microgreens by food and beverages industry.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Broccoli, lettuce and chicory, basil, fennel, carrots, radish, arugula, and beet are some of the different types of microgreens considered in the report.
Based on farming methods, the market segmentation include indoor farming, vertical farming, and commercial greenhouses.
Retail stores and online stores are two distribution channels considered in the market.
Key players in the market are Charlie's Produce, AeroFarms, LLC, Gotham Greens Holdings, PBC, Fresh Origins, Metro Microgreens, The Chef's Garden, Inc., Quantum Microgreens, Arizona Microgreens, Emerald Gardens, Pure Microgreens LI, Inc., among others.
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