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The United States mobile sales force automation market size was approximately USD 9.61 billion in 2023. The market is projected to grow at a CAGR of 8.9% between 2024 and 2032, reaching a value of around USD 22.02 billion by 2032.
Mobile sales force automation (SFA) represents a strategic commercial methodology that streamlines and automates various processes, eliminating the need for human intervention. This sophisticated software operates seamlessly in response to predefined inputs, offering a myriad of distinctive functionalities. These include efficient order processing, seamless information exchange among sales professionals, meticulous client contact information management, robust control and recording mechanisms, adept inventory management, insightful sales forecasting, meticulous order tracking, and comprehensive employee evaluations.
The multifaceted capabilities of SFA underscore its pivotal role in enhancing operational efficiency and facilitating dynamic business processes.
Based on application, the market is segmented into lead management, sales forecasting, order and invoices management, and opportunity management, among others. The market, on the basis of deployment mode, is bifurcated into cloud and on-premises. On the basis of enterprise size, the market can be bifurcated into small and medium enterprises, and large enterprises.
Based on end user, the market division includes BFSI, retail, healthcare, automotive, food and beverages, and telecommunication, among others. The major regional markets for mobile sales force automation in the United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States mobile sales force automation market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
Lead management represents a significant portion of the United States mobile sales force automation market share as it promotes collaboration between marketing and sales teams by providing them with shared access to lead data, facilitating efficient cooperation in converting leads. Sales force automation also empowers businesses to track the source of each lead, aiding in the identification of the most fruitful marketing efforts or channels generating valuable leads.
Integrating lead management within sales force automation mitigates the risk of leads slipping through the cracks or getting misplaced, guaranteeing that every lead receives effective follow-up. These functionalities contribute to the increasing demand for the application, thereby propelling the market growth throughout the forecast period.
Large enterprises are anticipated to hold a significant portion of the United States mobile sales force automation market share in the forecast period. Robust onboarding and training procedures are crucial for sales teams of large enterprises. Sales force automation software aids these enterprises by orchestrating standardised training sessions, ensuring that each team member acquires proficiency in efficiently utilising the platform.
Large enterprises are progressively embracing sales force automation solutions, driven by economic expansion and digital transformation. The varied business landscape in the United States has resulted in diverse adoption rates across different sectors.
Aptean Group of Companies, founded in 2012, specialises in enterprise software, consulting, cloud, and managed IT services. Operating in over 80 countries, the company boasts a robust workforce exceeding 3,500 employees. Aptean delivers a wide array of solutions to diverse industries such as food and beverage, fashion and apparel, industrial manufacturing, process manufacturing, and more.
Zoho Corporation Pvt Ltd., with its history dating back to 1995, stands as a leading information technology company. It provides an extensive range of products across various business segments, encompassing sales, marketing, service, finance, human resources, and others.
SugarCRM Inc., established in 2004, is a prominent IT company that specialises in providing diverse CRM solutions. Its offerings include marketing automation, sales automation, customer service, artificial intelligence, enhanced forecasting, generative AI, and others.
Other market players operating in the United States mobile sales force automation market are Microsoft Corporation, SAP SE, Salesforce, Inc., Oracle Corporation, Nimble, Inc., Insightly, Inc., and Pipedrive Inc., among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Application |
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Breakup by Deployment Mode |
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Breakup by Enterprise Size |
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Breakup by End User |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Mobile Sales Force Automation Market Overview
8.1 Key Industry Highlights
8.2 North America Mobile Sales Force Automation Historical Market (2018-2023)
8.3 North America Mobile Sales Force Automation Market Forecast (2024-2032)
8.4 North America Mobile Sales Force Automation Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Mobile Sales Force Automation Market Overview
9.1 Key Industry Highlights
9.2 United States Mobile Sales Force Automation Historical Market (2018-2023)
9.3 United States Mobile Sales Force Automation Market Forecast (2024-2032)
10 United States Mobile Sales Force Automation Market by Application
10.1 Lead Management
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Sales Forecasting
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Order and Invoices Management
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Opportunity Management
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 United States Mobile Sales Force Automation Market by Deployment Mode
11.1 Cloud
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 On-premises
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Mobile Sales Force Automation Market by Enterprise Size
12.1 Small and Medium Enterprises
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Large Enterprises
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 United States Mobile Sales Force Automation Market by End User
13.1 BFSI
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Retail
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Healthcare
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Automotive
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Food and Beverages
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Telecommunication
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Others
14 United States Mobile Sales Force Automation Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Microsoft Corporation
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 SAP SE
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Salesforce, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Aptean Group of Companies
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Zoho Corporation Pvt. Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 SugarCRM Inc.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Oracle Corporation
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Nimble, Inc.
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Insightly, Inc.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Pipedrive Inc.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Mobile Sales Force Automation Market: Key Industry Highlights, 2018 and 2032
2. United States Mobile Sales Force Automation Market: Key Industry Highlights, 2018 and 2032
3. United States Mobile Sales Force Automation Historical Market: Breakup by Application (USD Billion), 2018-2023
4. United States Mobile Sales Force Automation Market Forecast: Breakup by Application (USD Billion), 2024-2032
5. United States Mobile Sales Force Automation Historical Market: Breakup by Deployment Mode (USD Billion), 2018-2023
6. United States Mobile Sales Force Automation Market Forecast: Breakup by Deployment Mode (USD Billion), 2024-2032
7. United States Mobile Sales Force Automation Historical Market: Breakup by Enterprise Size (USD Billion), 2018-2023
8. United States Mobile Sales Force Automation Market Forecast: Breakup by Enterprise Size (USD Billion), 2024-2032
9. United States Mobile Sales Force Automation Historical Market: Breakup by End User (USD Billion), 2018-2023
10. United States Mobile Sales Force Automation Market Forecast: Breakup by End User (USD Billion), 2024-2032
11. United States Mobile Sales Force Automation Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Mobile Sales Force Automation Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. United States Mobile Sales Force Automation Market Structure
In 2023, the market reached an approximate value of USD 9.61 billion.
The market is projected to grow at a CAGR of 8.9% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 22.02 billion by 2032.
Continuous technological advancements, changing consumer behaviour, and the imperative for businesses to refine and optimise their sales processes are the major drivers aiding the market expansion.
The key trends aiding the market include the widespread adoption of smartphones and tablets, the implementation of robust control and recording mechanisms, and the increasing collaboration in converting leads.
The major regional markets in the market include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The different end users of mobile sales force automation are BFSI, retail, healthcare, automotive, food and beverages, and telecommunication, among others.
The key players in the market are Microsoft Corporation, SAP SE, Salesforce, Inc., Aptean Group of Companies, Zoho Corporation Pvt. Ltd., SugarCRM Inc., Oracle Corporation, Nimble, Inc., Insightly, Inc., and Pipedrive Inc., among others.
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