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United States Pizza Market Outlook Size, Share, Trends: By Product Type: Vegetarian Pizza, Non-Vegetarian Pizza; By Type: Frozen Pizza, Fresh Pizza; By Crust Type: Thin Crust, Thick Crust, Stuffed Crust; By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032
United States Pizza Market Outlook
The United States pizza market size was approximately USD 21.89 billion in 2023. The market is assessed to grow at a CAGR of 4.1% between 2024 and 2032, reaching a value of USD 31.74 billion by 2032.
Key Takeaways
- Approximately 3 billion pizzas are consumed by Americans each year.
- According to the United States Department of Agriculture, approximately 13% of Americans consume pizza daily, which equates to roughly 1 in 8 Americans.
- Around $6 billion worth of frozen pizza is purchased annually in the United States.
The consumption of pizza in America is high due to its intensely cheesy flavour, cost-effectiveness, and wide availability. It is also highly customisable, providing people an option to choose from a range of sauces, crusts, and over two dozen toppings. Since it is prepared using inexpensive ingredients, people consume it both within their homes and outside in restaurants.
As per the United States pizza market analysis, Food manufacturers are focusing on product innovation and are reinventing existing categories to attract more consumers, providing them with new flavour and topping options.
Partnerships between popular pizza chains and food delivery apps have been surging, improving the accessibility to convenience food items. For example, Dominos has partnered with Uber to enhance customer engagement in the US, thereby positively impacting its sales and delivery numbers for food orders. The pizza chain had plans to enable ordering through Uber’s delivery app by the end of 2023.
New England accounts for a significant United States pizza market share due to the great popularity of pizza among people in Connecticut, Rhode Island, and Massachusetts. Great Lakes is also a major consumer of pizza with states like Pennsylvania reporting high consumption levels annually. Apart from these, different states across the USA that have high consumption of pizza include Nevada, Delaware, Virginia, New Jersey, Ohio, Lowa, New Hampshire, and Indiana. In New England, there is a considerable preference for Italian cuisines supported by the food consumption patterns of the population.
Market Segmentation
United States Pizza Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Vegetarian Pizza
- Non-Vegetarian Pizza
Market Breakup by Type
- Frozen Pizza
- Fresh Pizza
Market Breakup by Crust Type
- Thin Crust
- Thick Crust
- Stuffed Crust
Market Breakup by Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Stores
- Online Channels
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
The market players are focusing on innovating their existing offerings to cater to local demands and food preferences, further leveraging new marketing strategies, including social media, to increase their reach.
- Domino's Pizza
- Pizza Hut, LLC
- Papa John's Pizza
- Papa Murphy’s International
- Marco’s Franchising LLC
- MOD Super Fast Pizza, LLC
- CICI ENTERPRISES, LP
- Sbarro LLC
- California Pizza Kitchen, Inc.
- Schwan's Consumer Brands, Inc.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
|
| Breakup by Type |
|
| Breakup by Crust Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Pizza Market Overview
8.1 Key Industry Highlights
8.2 North America Pizza Historical Market (2018-2023)
8.3 North America Pizza Market Forecast (2024-2032)
8.4 North America Pizza Market Share by Region
8.4.1 United States
8.4.2 Canada
9 United States Pizza Market Overview
9.1 Key Industry Highlights
9.2 United States Pizza Historical Market (2018-2023)
9.3 United States Pizza Market Forecast (2024-2032)
10 United States Pizza Market by Product Type
10.1 Vegetarian Pizza
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Non-Vegetarian Pizza
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 United States Pizza Market by Type
11.1 Frozen Pizza
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Fresh Pizza
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Pizza Market by Crust Type
12.1 Thin Crust
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Thick Crust
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Stuffed Crust
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
13 United States Pizza Market by Distribution Channel
13.1 Supermarkets/Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Specialty Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Online Channels
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 United States Pizza Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Domino's Pizza LLC
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Pizza Hut, LLC
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Papa John's Pizza
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Papa Murphy’s
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Marco’s Franchising LLC
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 MOD Super Fast Pizza, LLC
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 CICI ENTERPRISES, LP
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Sbarro LLC
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 California Pizza Kitchen, Inc.
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Schwan's Consumer Brands, Inc.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Pizza Market: Key Industry Highlights, 2018 and 2032
2. United States Pizza Market: Key Industry Highlights, 2018 and 2032
3. United States Pizza Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. United States Pizza Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. United States Pizza Historical Market: Breakup by Type (USD Billion), 2018-2023
6. United States Pizza Market Forecast: Breakup by Type (USD Billion), 2024-2032
7. United States Pizza Historical Market: Breakup by Crust Type (USD Billion), 2018-2023
8. United States Pizza Market Forecast: Breakup by Crust Type (USD Billion), 2024-2032
9. United States Pizza Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. United States Pizza Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. United States Pizza Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Pizza Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. United States Pizza Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 21.89 billion.
The market is estimated to grow at a CAGR of 4.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 31.74 billion by 2032.
The market is driven by the availability of various flavours and topping options, and the rising disposable income of the population.
The key trends aiding the market growth are the rapid expansion of food chains and restaurants, increasing demand for frozen pizzas, and the growing collaboration among food manufacturers and food delivery platforms.
The key markets are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major types available in the market are frozen pizza and fresh pizza.
The major players in the market are Domino's Pizza, Pizza Hut, LLC, Papa John's Pizza, Papa Murphy’s International, Marco’s Franchising LLC, MOD Super Fast Pizza, LLC, CICI ENTERPRISES, LP, Sbarro LLC, California Pizza Kitchen, Inc., and Schwan's Consumer Brands, Inc., among others.
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