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United States Pizza Market

United States Pizza Market Outlook Size, Share, Trends: By Product Type: Vegetarian Pizza, Non-Vegetarian Pizza; By Type: Frozen Pizza, Fresh Pizza; By Crust Type: Thin Crust, Thick Crust, Stuffed Crust; By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Others; Regional Analysis; Competitive Landscape; 2024-2032

United States Pizza Market Size

The United States pizza market was approximately USD 21.89 billion in 2023. The market is assessed to grow at a CAGR of 4.1% between 2024 and 2032, reaching a value of USD 31.74 billion by 2032.

 

Key Takeaways 

  • Approximately 3 billion pizzas are consumed by Americans each year.
  • According to the United States Department of Agriculture, approximately 13% of Americans consume pizza daily, which equates to roughly 1 in 8 Americans.
  • Around $6 billion worth of frozen pizza is purchased annually in the United States.

 

The consumption of pizza in America is high due to its intensely cheesy flavour, cost-effectiveness, and wide availability. It is also highly customisable, providing people an option to choose from a range of sauces, crusts, and over two dozen toppings. Since it is prepared using inexpensive ingredients, people consume it both within their homes and outside in restaurants.

 

As per the United States pizza market analysis, Food manufacturers are focusing on product innovation and are reinventing existing categories to attract more consumers, providing them with new flavour and topping options.

 

Partnerships between popular pizza chains and food delivery apps have been surging, improving the accessibility to convenience food items. For example, Dominos has partnered with Uber to enhance customer engagement in the US, thereby positively impacting its sales and delivery numbers for food orders. The pizza chain had plans to enable ordering through Uber’s delivery app by the end of 2023.

 

New England accounts for a significant United States pizza market share due to the great popularity of pizza among people in Connecticut, Rhode Island, and Massachusetts. Great Lakes is also a major consumer of pizza with states like Pennsylvania reporting high consumption levels annually. Apart from these, different states across the USA that have high consumption of pizza include Nevada, Delaware, Virginia, New Jersey, Ohio, Lowa, New Hampshire, and Indiana. In New England, there is a considerable preference for Italian cuisines supported by the food consumption patterns of the population.

 

United States Pizza Market

 

Market Segmentation

United States Pizza Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Product Type

  • Vegetarian Pizza
  • Non-Vegetarian Pizza

 

Market Breakup by Type

  • Frozen Pizza
  • Fresh Pizza

 

Market Breakup by Crust Type

  • Thin Crust
  • Thick Crust
  • Stuffed Crust

 

Market Breakup by Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Channels
  • Others

 

Market Breakup by Region

  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West

         
Competitive Landscape

The market players are focusing on innovating their existing offerings to cater to local demands and food preferences, further leveraging new marketing strategies, including social media, to increase their reach.

 

  • Domino's Pizza
  • Pizza Hut, LLC
  • Papa John's Pizza
  • Papa Murphy’s International
  • Marco’s Franchising LLC
  • MOD Super Fast Pizza, LLC
  • CICI ENTERPRISES, LP
  • Sbarro LLC
  • California Pizza Kitchen, Inc.
  • Schwan's Consumer Brands, Inc.
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Type
  • Crust Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Vegetarian Pizza
  • Non-Vegetarian Pizza
Breakup by Type
  • Frozen Pizza
  • Fresh Pizza
Breakup by Crust Type
  • Thin Crust
  • Thick Crust
  • Stuffed Crust
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Channels
  • Others
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Domino's Pizza LLC
  • Pizza Hut, LLC
  • Papa John's Pizza
  • Papa Murphy’s
  • Marco’s Franchising LLC
  • MOD Super Fast Pizza, LLC
  • CICI ENTERPRISES, LP
  • Sbarro LLC
  • California Pizza Kitchen, Inc.
  • Schwan's Consumer Brands, Inc.
  • Others

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market  Snapshot
7    Opportunities and Challenges in the Market
8    North America Pizza Market Overview

    8.1    Key Industry Highlights
    8.2    North America Pizza Historical Market (2018-2023) 
    8.3    North America Pizza Market Forecast (2024-2032)
    8.4    North America Pizza Market Share by Region
        8.4.1    United States
        8.4.2    Canada
9    United States Pizza Market Overview
    9.1    Key Industry Highlights
    9.2    United States Pizza Historical Market (2018-2023) 
    9.3    United States Pizza Market Forecast (2024-2032)
10    United States Pizza Market by Product Type
    10.1    Vegetarian Pizza
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Non-Vegetarian Pizza
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
11    United States Pizza Market by Type
    11.1    Frozen Pizza
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Fresh Pizza
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    United States Pizza Market by Crust Type
    12.1    Thin Crust
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Thick Crust
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Stuffed Crust
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
13    United States Pizza Market by Distribution Channel
    13.1    Supermarkets/Hypermarkets
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    Specialty Stores
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Online Channels
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    Others
14    United States Pizza Market by Region
    14.1    New England
        14.1.1    Historical Trend (2018-2023)
        14.1.2    Forecast Trend (2024-2032)
    14.2    Mideast
        14.2.1    Historical Trend (2018-2023)
        14.2.2    Forecast Trend (2024-2032)
    14.3    Great Lakes
        14.3.1    Historical Trend (2018-2023)
        14.3.2    Forecast Trend (2024-2032)
    14.4    Plains
        14.4.1    Historical Trend (2018-2023)
        14.4.2    Forecast Trend (2024-2032)
    14.5    Southeast
        14.5.1    Historical Trend (2018-2023)
        14.5.2    Forecast Trend (2024-2032)
    14.6    Southwest
        14.6.1    Historical Trend (2018-2023)
        14.6.2    Forecast Trend (2024-2032)
    14.7    Rocky Mountain
        14.7.1    Historical Trend (2018-2023)
        14.7.2    Forecast Trend (2024-2032)
    14.8    Far West
        14.8.1    Historical Trend (2018-2023)
        14.8.2    Forecast Trend (2024-2032)
15    Market  Dynamics
    15.1    SWOT Analysis
        15.1.1    Strengths
        15.1.2    Weaknesses
        15.1.3    Opportunities
        15.1.4    Threats
    15.2    Porter’s Five Forces Analysis
        15.2.1    Supplier’s Power
        15.2.2    Buyer’s Power
        15.2.3    Threat of New Entrants
        15.2.4    Degree of Rivalry
        15.2.5    Threat of Substitutes
    15.3    Key Indicators for Demand
    15.4    Key Indicators for Price
16    Competitive Landscape
    16.1    Market Structure
    16.2    Company Profiles
        16.2.1    Domino's Pizza LLC 
            16.2.1.1    Company Overview
            16.2.1.2    Product Portfolio
            16.2.1.3    Demographic Reach and Achievements
            16.2.1.4    Certifications
        16.2.2    Pizza Hut, LLC 
            16.2.2.1    Company Overview
            16.2.2.2    Product Portfolio
            16.2.2.3    Demographic Reach and Achievements
            16.2.2.4    Certifications
        16.2.3    Papa John's Pizza 
            16.2.3.1    Company Overview
            16.2.3.2    Product Portfolio
            16.2.3.3    Demographic Reach and Achievements
            16.2.3.4    Certifications
        16.2.4    Papa Murphy’s 
            16.2.4.1    Company Overview
            16.2.4.2    Product Portfolio
            16.2.4.3    Demographic Reach and Achievements
            16.2.4.4    Certifications
        16.2.5    Marco’s Franchising LLC 
            16.2.5.1    Company Overview
            16.2.5.2    Product Portfolio
            16.2.5.3    Demographic Reach and Achievements
            16.2.5.4    Certifications
        16.2.6    MOD Super Fast Pizza, LLC 
            16.2.6.1    Company Overview
            16.2.6.2    Product Portfolio
            16.2.6.3    Demographic Reach and Achievements
            16.2.6.4    Certifications
        16.2.7    CICI ENTERPRISES, LP 
            16.2.7.1    Company Overview
            16.2.7.2    Product Portfolio
            16.2.7.3    Demographic Reach and Achievements
            16.2.7.4    Certifications
        16.2.8    Sbarro LLC 
            16.2.8.1    Company Overview
            16.2.8.2    Product Portfolio
            16.2.8.3    Demographic Reach and Achievements
            16.2.8.4    Certifications
        16.2.9    California Pizza Kitchen, Inc. 
            16.2.9.1    Company Overview
            16.2.9.2    Product Portfolio
            16.2.9.3    Demographic Reach and Achievements
            16.2.9.4    Certifications
        16.2.10    Schwan's Consumer Brands, Inc. 
            16.2.10.1    Company Overview
            16.2.10.2    Product Portfolio
            16.2.10.3    Demographic Reach and Achievements
            16.2.10.4    Certifications
        16.2.11    Others
17    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    North America Pizza Market: Key Industry Highlights, 2018 and 2032
2.    United States Pizza Market: Key Industry Highlights, 2018 and 2032
3.    United States Pizza Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4.    United States Pizza Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5.    United States Pizza Historical Market: Breakup by Type (USD Billion), 2018-2023
6.    United States Pizza Market Forecast: Breakup by Type (USD Billion), 2024-2032
7.    United States Pizza Historical Market: Breakup by Crust Type (USD Billion), 2018-2023
8.    United States Pizza Market Forecast: Breakup by Crust Type (USD Billion), 2024-2032
9.    United States Pizza Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10.    United States Pizza Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11.    United States Pizza Historical Market: Breakup by Region (USD Billion), 2018-2023
12.    United States Pizza Market Forecast: Breakup by Region (USD Billion), 2024-2032
13.    United States Pizza Market Structure  

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 21.89 billion.

The market is estimated to grow at a CAGR of 4.1% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 31.74 billion by 2032.

The market is driven by the availability of various flavours and topping options, and the rising disposable income of the population.

The key trends aiding the market growth are the rapid expansion of food chains and restaurants, increasing demand for frozen pizzas, and the growing collaboration among food manufacturers and food delivery platforms.

The key markets are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The major types available in the market are frozen pizza and fresh pizza.

The major players in the market are Domino's Pizza, Pizza Hut, LLC, Papa John's Pizza, Papa Murphy’s International, Marco’s Franchising LLC, MOD Super Fast Pizza, LLC, CICI ENTERPRISES, LP, Sbarro LLC, California Pizza Kitchen, Inc., and Schwan's Consumer Brands, Inc., among others.

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