The United States razor market size is projected to grow at a CAGR of 3.00% between 2026 and 2035, aided by growing consumer awareness regarding the importance of personal grooming in the country.
Base Year
Historical Period
Forecast Period
26% of American consumers consider the environmental credentials of a grooming product before purchasing it, influencing United States razor market dynamics.
As per industry reports, 27% of American people are attracted by the term “environment friendly” in personal care products.
31% of Americans aged between 18-40 years prefer sustainable grooming brands, as compared to 21% of people aged above 40.
Compound Annual Growth Rate
3%
2026-2035
*this image is indicative*
| United States Razor Market Report Summary | Description | Value |
| Base Year | USD Million | 2025 |
| Historical Period | USD Million | 2019-2025 |
| Forecast Period | USD Million | 2026-2035 |
| Market Size 2025 | USD Million | XX |
| Market Size 2035 | USD Million | XX |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 3.00% |
| CAGR 2026-2035 - Market by Region | Great Lakes | 3.5% |
| CAGR 2026-2035 - Market by Region | Southeast | 3.2% |
| CAGR 2026-2035 - Market by Product Type | Electric | 3.4% |
| CAGR 2026-2035 - Market by Distribution Channel | Supermarkets and Hypermarkets | 3.1% |
| 2025 Market Share by Region | Southeast | 22.4% |
Americans generally spend USD 26 - USD 50 monthly on grooming and personal care products. Nearly 24% of people purchase shaving and haircare products weekly/fortnightly. A greater proportion of Americans prefer e-commerce brands such as Amazon to purchase their grooming products, which are currently twice as popular as a brand’s website. However, consumers who spend on D2C channels spend more money on quality products, which is expected to sustain the popularity of grooming items in the forecast period.
Moreover, nearly 54% of Americans follow grooming brands on social media, which influence United States razor market dynamics and overall trends. Almost 67% of Americans aged 40 years or below follow the social media handles of their favourite beauty brands. Instagram is the most popular means for Gen Z to connect with popular beauty brands, while Facebook is preferred by just 24% of the population.
Major US-based companies engaged in manufacturing personal care products are expected to benefit immensely from product sampling and providing special discounts and offers to new product users. Most companies consider television advertising as the 4th most persuasive method of grabbing consumer attention, while recommendations from friends are the 2nd most popular method. This is expected to drive the demand for razors in the market in the forecast period.
Rising awareness of personal grooming; rapid technological advancements; emergence of subscription services for razor blades; and growth of online platforms are factors boosting the United States razor market growth.
Increasing consciousness regarding personal care and hygiene among men is expected to contribute to United States razor market expansion.
This has led to the emergence of electric razors with improved blade designs and advanced features that ensure a clean and smooth shaving experience.
This has led to significant cost savings for consumers, has boosted the demand for modern razors, ultimately driving United States razor market revenue.
They deliver an exclusive range of unisex razors at cost-effective rates, thereby boosting market growth.
Rising internet accessibility and smartphone penetration rates have enhanced the accessibility of American consumers to unique designs of razors. This is especially significant for the female razor market, as an increasing number of women are seeking razors suited for sensitive skin and other areas of the body. Moreover, evolving beard and fashion trends have prompted more men to visit hair salons, thereby raising the commercial demand for razors.
The EMR’s report titled “United States Razor Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by End User
Market Breakup by Distribution Channel
Market Breakup by Region
Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West. The Southeast is projected to dominate the market, representing 22% of the overall market share. Over the forecast period, the Great Lakes is expected to grow at a CAGR of 3.5% due to rapid population growth and rising consumer disposable incomes in the region.
| CAGR 2026-2035 - Market by | Region |
| Great Lakes | 3.5% |
| Southeast | 3.2% |
| New England | XX% |
| Mideast | XX% |
| Plains | XX% |
| Others | XX% |
Major players are using different buzzwords to increase their appeal among American shoppers and to gain a larger United States razor market share. For instance, brands advertising themselves as “black-owned” attract more demand (36%) from Black consumers.
Procter & Gamble Co. (P&G) is an American multinational consumer goods corporation, headquartered in Cincinnati, Ohio. Founded in 1837, it offers health and hygiene products, including well-known brands such as Tide, Crest, and Pampers.
Koninklijke Philips N.V. (Royal Philips) is a Dutch multinational corporation headquartered in Amsterdam. Established in 1891, the company initially focused on manufacturing light bulbs but has since diversified into health technology, consumer lifestyle products, and lighting solutions.
Edgewell Personal Care Co. is a consumer goods company based in Shelton, Connecticut. Founded in 2013, it offers personal care products, including shaving supplies and feminine care items. As per United States razor market analysis, its portfolio includes brands like Schick razors and Playtex feminine products.
Harry's Inc. is an American company founded in 2013 and headquartered in New York City. Initially launched as a direct-to-consumer shaving brand, Harry's has expanded its product line to include body care items and other grooming essentials.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the United States razor market report are Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., KAI Corp., Dollar Shave Club, Inc., and Western Razor Company, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is assessed to grow at a CAGR of 3.00% between 2026 and 2035.
The different types of distribution channels in the market are supermarkets/ hypermarkets, convenience stores, and online stores, among others.
The different end uses of razors include men and women.
The different regions covered in the market report are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Key players in the market are Procter & Gamble Co., Koninklijke Philips N.V., Edgewell Personal Care Co., Harry's Inc., Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., KAI Corp., Dollar Shave Club, Inc., and Western Razor Company, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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| Breakup by Product Type |
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| Breakup by Consumer |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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