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United States Rice Market Size, Growth, Report, Analysis: By Rice Type: White Rice, Brown Rice, Red Rice, Black Rice, Others; By Nature: Conventional, Organic; By Category: Basmati Rice, Jasmine Rice, Parboiled Rice, Wild Rice, Others; By Grain Size: Long Grain Size, Others; By End User; Regional Analysis; Competitive Landscape; 2024-2032
United States Rice Market Outlook
The United States rice market size reached approximately 12.37 MMT in 2023. The market is projected to grow at a CAGR of 1.3% between 2024 and 2032, reaching a volume of around 13.89 MMT by 2032.
Key Takeaways
| Region | Production | Consumption | Statistics |
| Arkansas Grand Prairie, Sacramento Valley of California, Gulf Coast, and Mississippi Delta represent the entire rice production in the US | Long-grain rice dominates the market, followed by medium-grain and short-grain rice | Half of rice produced in the US is consumed domestically | An average American consumes 27 pounds of rice per year |
Rice (Oryza sativa) is a staple food crop or grain which is a major source of carbohydrates and is widely cultivated in parts of Asia and Africa. White and brown rice are two of the common rice types. White rice is known for its quality and taste whereas brown rice, which still contains bran and germ, is known for its rich nutritious profile.
The growing export of high-quality rice such as brown rice, rough rice, and parboiled rice, among others, which possess high nutritional content, is one of the major trends favouring the United States rice market growth. Around 40-45 per cent of the rice is exported from the country every year to the regions of Central America, South America, the Middle East, and the Caribbean, among others.
Key Trends and Developments
Increasing adoption modern rice farming techniques, the rising trend of sustainability, growing deployment of advanced technologies, and the development of innovative rice varieties are positively impacting the United States rice market growth
| Date | Company | Event |
| Jul 18th 2023 | OCB | Launched OCB Brown Rice Cones, the United States’ only cones made from responsibly-harvest, sustainably sourced, and non-GMO red rice fibres. |
| Mar 6th 2023 | Lundberg Family Farms | Announced that it became the first US grown rice brand to launch Regenerative Organic Certified® Rice. |
| Nov 15th 2022 | bibigo® | Launched ready-to-serve bibigo® Multigrain Rice bowls in the US that deliver authentic rice texture and taste with the convenience of microwave. |
| Nov 12th 2021 | Nuhealth | Launched RiceUP! Brown Rice Bar range, its new brown rice bars available in different chocolate flavours. |
| Trend | Description |
| Rising adoption of modern rice farming techniques | There is a rising adoption of modern rice farming techniques such as direct-seeded rice, drip-irrigation rice, and aerobic rice, among others, which minimise the environmental impact of rice irrigation. |
| Increasing focus on sustainability | With growing environmental concerns, rice farmers are adopting eco-friendly practices such as water-efficient irrigation systems and organic farming, among others. |
| Deployment of advanced technologies in rice production | Farmers are increasingly integrating advanced technologies such as IoT, AI, and data analytics to increase rice yield and drive sustainability. |
| Development of innovative varieties of rice | Advancements in rice genetics, coupled with diverse customer preferences, are leading to the development of new rice varieties with improved nutritional and flavour profiles. |
United States Rice Market Trends
Modern rice farming techniques that can reduce water consumption, conserve natural resources, reduce soil degradation, and increase overall rice production are increasingly adopted. Moreover, technological advancements and innovations are expected to lead to the creation of advanced rice varieties, surge farming efficiency, and enhance the quality of rice production, revolutionising the United States rice market development.
For instance, Riceland Foods and its farmers are adopting efficient irrigation techniques and tools in an attempt to reduce water usage in rice farming by 250 gallons by 2050.
The expansion of the rice milling and production facilities by market players to expand their product line is also positively influencing the United States rice market. For example, in May 2022, Supreme Rice, one of the leading rice mills in the country, announced a USD 16.2 million expansion project, which includes the construction of new parboil facilities in the Acadia Parish region, that will allow the company to introduce a new line of ready-to-eat rice products.
Market Segmentation
“United States Rice Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Rice Type | White Rice, Brown Rice, Red Rice, Black Rice, Others |
| Nature | Organic, Conventional |
| Category | Basmati Rice, Jasmine Rice, Parboiled Rice, Wild Rice, Others |
| Grain Size | Long Grain Size, Medium Grain Size, Short Grain Size |
| End User | Household/Retail, Food Processing Industry, Animal Feed, Others |
| Region | New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, Far West |
White rice enjoys high popularity in the United States, attributed to its cost-effectiveness and enhanced shelf stability
White rice occupies a significant portion of the market share, owing to its easy accessibility as well as long shelf-life compared to other rice varieties. This rice type can also be easily incorporated into various cuisines, which further boosts the segment’s growth.
Additionally, brown rice is expected to gain robust growth in the coming years, due to its rising popularity among health-conscious consumers. It contains high dietary fibre compared to white rice, which gives a fuller feeling and helps in weight loss and digestion.
Meanwhile, the consumption of black rice as a health food is expected to rise in the coming years due to its excellent nutrition, flavour, and visual profile. The high levels of anthocyanin antioxidants and fibres, coupled with low-sugar content, of black rice are likely to boost its demand as an alternative to white and brown rice.
Long grain rice dominates the United States rice market share, aided by its excellent flavour, aroma, and nutritional profile
Long grain rice accounts for a substantial market share as it possesses a characteristic aroma, high quality, and taste, which makes it appealing to consumers. Basmati and jasmine rice are two of the most popular kinds of long-grain size, which are widely consumed by people across the country.
Moreover, long-grain brown rice is a popular option among consumers who want to consume rice without increasing their sugar intake. This rice is also linked with lowering the risk of heart disease and type 2 diabetes, due to the presence of flavonoids.
Medium grain sized rice is expected to surge the United States rice market value in the forecast period due to its high usage in dishes with creamy consistency such as risotto and paella. California and Arkansas are major producers of medium-grain rice, which is mainly used by companies such as General Mills and Kellogg’s for table rice and snacks. The growing export activities of medium grain rice to countries like Taiwan and Turkey are aiding the segment’s growth.
Meanwhile, short grain rice, variously known as Japonica rice, is short and plump, boasts high starch content, and is widely used for making sushi and rice puddings.
Competitive Landscape
Some of the major players included in the United States rice market report are adopting sustainable practices in rice production amid rising environmental concerns
| Company | Founded | Headquarters | Major Products |
| Riceland Foods, Inc. | 1921 | Arkansas, United States | Rice, cooking oil, soy products |
| LT Foods Americas. | 1950 | California, United States | High-quality rice |
| Doguet's Rice Milling Company | 1979 | Texas, United States | Basmati rice, brown rice, jasmine rice, long-grain rice, medium-grain rice |
| Supreme Rice, LLC | 1936 | Louisiana, United States | US milled rice |
Other United States rice market players include Koda Farms, Inc., SunWest Foods, Inc., Kohinoor Foods Ltd., KRBL Ltd., Robbins Rice Company, and Windmill Rice Company, LLC, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Rice Type |
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| Breakup by Nature |
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| Breakup by Category |
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| Breakup by Grain Size |
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| Breakup by End User |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Rice Market Overview
8.1 Key Industry Highlights
8.2 North America Rice Historical Market (2018-2023)
8.3 North America Rice Market Forecast (2024-2032)
8.4 North America Market Share by Country
8.4.1 United States of America
8.4.2 Canada
9 United States Rice Market Overview
9.1 Key Industry Highlights
9.2 United States Rice Historical Market (2018-2023)
9.3 United States Rice Market Forecast (2024-2032)
10 United States Rice Market by Rice Type
10.1 White Rice
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Brown Rice
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Red Rice
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Black Rice
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 United States Rice Market by Nature
11.1 Conventional
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Organic
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Rice Market by Category
12.1 Basmati Rice
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Jasmine Rice
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Parboiled Rice
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Wild Rice
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Others
13 United States Rice Market by Grain Size
13.1 Long Grain Size
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Medium Grain Size
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Short Grain Size
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
14 United States Rice Market by End User
14.1 Household/Retail
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Food Processing Industry
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Animal Feed
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Others
15 United States Rice Market by Region
15.1 New England
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Mideast
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Great Lakes
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Plains
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Southeast
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Southwest
15.6.1 Historical Trend (2018-2023)
15.6.2 Forecast Trend (2024-2032)
15.7 Rocky Mountain
15.7.1 Historical Trend (2018-2023)
15.7.2 Forecast Trend (2024-2032)
15.8 Far West
15.8.1 Historical Trend (2018-2023)
15.8.2 Forecast Trend (2024-2032)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Riceland Foods, Inc.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 LT Foods Americas.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Doguet's Rice Milling Company
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Supreme Rice, LLC
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Koda Farms, Inc.
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 SunWest Foods, Inc.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Kohinoor Foods Ltd.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 KRBL Ltd.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Robbins Rice Company
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Windmill Rice Company, LLC
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Rice Market: Key Industry Highlights, 2018 and 2032
2. United States Rice Market: Key Industry Highlights, 2018 and 2032
3. United States Rice Historical Market: Breakup by Rice Type (MMT), 2018-2023
4. United States Rice Market Forecast: Breakup by Rice Type (MMT), 2024-2032
5. United States Rice Historical Market: Breakup by Nature (MMT), 2018-2023
6. United States Rice Market Forecast: Breakup by Nature (MMT), 2024-2032
7. United States Rice Historical Market: Breakup by Category (MMT), 2018-2023
8. United States Rice Market Forecast: Breakup by Category (MMT), 2024-2032
9. United States Rice Historical Market: Breakup by Grain Size (MMT), 2018-2023
10. United States Rice Market Forecast: Breakup by Grain Size (MMT), 2024-2032
11. United States Rice Historical Market: Breakup by End User (MMT), 2018-2023
12. United States Rice Market Forecast: Breakup by End User (MMT), 2024-2032
13. United States Rice Historical Market: Breakup by Region (MMT), 2018-2023
14. United States Rice Market Forecast: Breakup by Region (MMT), 2024-2032
15. United States Rice Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate volume of 12.37 MMT.
The market is projected to grow at a CAGR of 1.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a volume of around 13.89 MMT by 2032.
The major market drivers are the growing consumption of rice, favourable government initiatives, and rising demand for rice from the food and restaurant sectors.
The key trends of the market include the growing export of high-quality rice from the USA, the rising adoption of modern rice farming techniques, and the expansion of the rice milling and production facilities by market players.
The major regions in the market are New England, the Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Different rice types are white rice, brown rice, red rice, and black rice, among others.
The key players in the market are Riceland Foods, Inc., LT Foods Americas., Doguet's Rice Milling Company, Supreme Rice, LLC, Koda Farms, Inc., SunWest Foods, Inc., Kohinoor Foods Ltd., KRBL Ltd., Robbins Rice Company, and Windmill Rice Company, LLC, among others.
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