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United States Set-Top Box Market Size, Share, Forecast: By Product: Satellite, IPTV, Cable, DTT, OTT; By Content Quality: HD and Full HD, 4k and Above; By Operating System: Android, Linux, Others; By Distribution Channel: Offline, Online; By Application: Residential, Commercial; Regional Analysis; Competitive Landscape; 2024-2032
United States Set-Top Box Market Outlook
The United States set-top box market size reached approximately USD 1.74 billion in 2023. The market is estimated to grow at a CAGR of 1.3% in the forecast period of 2024-2032, reaching a value of around USD 1.96 billion by 2032.
Key Trends in the Market
A set-top box (STB), also known as a cable box, is a hardware device that converts digital signal or internet data into an analogue signal and displays it on the television screen. STB units are available in various categories, ranging from simple units to complex boxes, and offer the facility of video conferencing and home networking, among others.
- Increased adoption of OTT-based set-top boxes, which offer accessibility to OTT platforms such as Amazon Prime Video, HBO Max, Hulu, and Netflix, among others, on television screens, is one of the crucial United States set-top box market trends.
- The rising popularity of hybrid set-top boxes that offer customers the provision of viewing satellite-based or cable TV channels as well as internet-based content is another prominent trend aiding the US market expansion.
- The advent of smart STB units, which provide Wi-Fi and Bluetooth connectivity, Dolby digital sound, 1080 resolution, and can cast Android and iOS smartphones to the screen, among other smart features, also provides impetus to the United States set-top box market growth.
- STB providers are readily launching 4K Ultra HD set-top boxes that feature the latest technology standards such as AVI decoding, quad-core processor, and Bluetooth 5.0 to enhance the customer entertainment experience.
Market Analysis
Based on product, the market is divided into satellite, IPTV, cable, DTT, and OTT. On the basis of content quality, the market is bifurcated into HD and full HD and 4K and above. Based on operating system, the market is classified into Android and Linux, among others.
The United States set-top box market segmentation, on the basis of distribution channel, includes offline and online. Based on application, the market is categorised into residential and commercial. The major regional markets of set-top boxes in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West, among others.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States set-top box market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Commscope Holding Company Inc.
- Vantiva SA
- HUMAX Electronics Co., Ltd.
- ZTE Corp.
- Sagemcom Broadband SAS
- Kaonmedia Co., Ltd.
- Evolution Digital, LLC
- EchoStar Corporation
- Samsung Electronics Co. Ltd.
- LG Corp.
- Others
Market Share by Content Quality
HD and full HD occupy a significant portion of the United States set-top box market share, due to their growing integration in modern STB units. This quality range offers accessibility to a broad number of channels compared to the 4K quality, which also provides a positive market outlook.
Another driving factor boosting the segment’s growth is the superior audio and video quality of HD and full HD range compared to the standard quality. Meanwhile, the 4K and above quality is expected to gain robust growth in the foreseeable future, due to growing demand for crystal clear quality viewing.
Market Share by Application
As per the United States set-top box market analysis, the residential sector accounts for a substantial market share due to the increasing proliferation of home entertainment set-ups. With the rising popularity of streaming services, the production of OTT-based set-top boxes has also witnessed an upward trend.
Moreover, the commercial sector is anticipated to witness sizeable growth in the coming years, due to the growing installation of set-top boxes in hotels, restaurants, and other public establishments to keep visitors and guests entertained.
Competitive Landscape
Commscope Holding Company Inc., established in 1976, is a communications technology provider, with its headquarters in North Carolina, the United States. The company offers a comprehensive range of professional services such as broadband and audio devices, data centres and fibre, and managed networks, among others.
Vantiva SA, founded in 1893, is a technology leader in innovative products, headquartered in Paris, France. The company offers its expertise in the fulfilment and distribution, logistics, and manufacturing sectors, among others.
HUMAX Electronics Co., Ltd. Is a consumer electronics company, incorporated in 1989 and based in Seongnam, South Korea. Its product range includes a UHD Android TV recorder, an Android TV streaming box, EV charging, and shared mobility services, among others.
Other United States set-top box market players include ZTE Corp., Sagemcom Broadband SAS, Kaonmedia Co., Ltd., Evolution Digital, LLC, EchoStar Corporation, Samsung Electronics Co. Ltd., and LG Corp., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Content Quality |
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| Breakup by Operating System |
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| Breakup by Distribution Channel |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Set-Top Box Market Overview
8.1 Key Industry Highlights
8.2 North America Set-Top Box Historical Market (2018-2023)
8.3 North America Set-Top Box Market Forecast (2024-2032)
8.4 North America Set-Top Box Market Breakup by Region
8.4.1 United States
8.4.2 Canada
9 United States Set-Top Box Market Overview
9.1 Key Industry Highlights
9.2 United States Set-Top Box Historical Market (2018-2023)
9.3 United States Set-Top Box Market Forecast (2024-2032)
10 United States Set-Top Box Market by Product
10.1 Satellite
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 IPTV
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Cable
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 DTT
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 OTT
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
11 United States Set-Top Box Market by Content Quality
11.1 HD and Full HD
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 4k and Above
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Set-Top Box Market by Operating System
12.1 Android
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Linux
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Others
13 United States Set-Top Box Market by Distribution Channel
13.1 Offline
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Online
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 United States Set-Top Box Market by Application
14.1 Residential
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Commercial
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
15 United States Set-Top Box Market by Region
15.1 New England
15.1.1 Historical Trend (2018-2023)
15.1.2 Forecast Trend (2024-2032)
15.2 Mideast
15.2.1 Historical Trend (2018-2023)
15.2.2 Forecast Trend (2024-2032)
15.3 Great Lakes
15.3.1 Historical Trend (2018-2023)
15.3.2 Forecast Trend (2024-2032)
15.4 Plains
15.4.1 Historical Trend (2018-2023)
15.4.2 Forecast Trend (2024-2032)
15.5 Southeast
15.5.1 Historical Trend (2018-2023)
15.5.2 Forecast Trend (2024-2032)
15.6 Southwest
15.6.1 Historical Trend (2018-2023)
15.6.2 Forecast Trend (2024-2032)
15.7 Rocky Mountain
15.7.1 Historical Trend (2018-2023)
15.7.2 Forecast Trend (2024-2032)
15.8 Far West
15.8.1 Historical Trend (2018-2023)
15.8.2 Forecast Trend (2024-2032)
16 Market Dynamics
16.1 SWOT Analysis
16.1.1 Strengths
16.1.2 Weaknesses
16.1.3 Opportunities
16.1.4 Threats
16.2 Porter’s Five Forces Analysis
16.2.1 Supplier’s Power
16.2.2 Buyer’s Power
16.2.3 Threat of New Entrants
16.2.4 Degree of Rivalry
16.2.5 Threat of Substitutes
16.3 Key Indicators for Demand
16.4 Key Indicators for Price
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Commscope Holding Company Inc.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Vantiva SA
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 HUMAX Electronics Co., Ltd.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 ZTE Corp.
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Sagemcom Broadband SAS
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Kaonmedia Co., Ltd.
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Evolution Digital, LLC
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 EchoStar Corporation
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Samsung Electronics Co. Ltd.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 LG Corp.
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Set-Top Box Market: Key Industry Highlights, 2018 and 2032
2. United States Set-Top Box Market: Key Industry Highlights, 2018 and 2032
3. United States Set-Top Box Historical Market: Breakup by Product (USD Billion), 2018-2023
4. United States Set-Top Box Market Forecast: Breakup by Product (USD Billion), 2024-2032
5. United States Set-Top Box Historical Market: Breakup by Content Quality (USD Billion), 2018-2023
6. United States Set-Top Box Market Forecast: Breakup by Content Quality (USD Billion), 2024-2032
7. United States Set-Top Box Historical Market: Breakup by Operating System (USD Billion), 2018-2023
8. United States Set-Top Box Market Forecast: Breakup by Operating System (USD Billion), 2024-2032
9. United States Set-Top Box Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. United States Set-Top Box Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. United States Set-Top Box Historical Market: Breakup by Application (USD Billion), 2018-2023
12. United States Set-Top Box Market Forecast: Breakup by Application (USD Billion), 2024-2032
13. United States Set-Top Box Historical Market: Breakup by Region (USD Billion), 2018-2023
14. United States Set-Top Box Market Forecast: Breakup by Region (USD Billion), 2024-2032
15. United States Set-Top Box Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1.74 billion.
The market is projected to grow at a CAGR of 1.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 1.96 billion by 2032.
The major market drivers are the growing popularity of smart TVs, increased penetration of the internet, and advancements in set-top box technology.
The key trends of the market include increased adoption of OTT-based set-top boxes, the rising popularity of hybrid set-top boxes, the advent of smart STB units, and the launch of 4K Ultra HD set-top boxes by market players.
What are the major regional markets for set-top boxes in the United States, according to the report?
The major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West, among others.
Various products are satellite, IPTV, cable, DTT, and OTT.
The key players in the market are Commscope Holding Company Inc., Vantiva SA, HUMAX Electronics Co., Ltd., ZTE Corp., Sagemcom Broadband SAS, Kaonmedia Co., Ltd., Evolution Digital, LLC, EchoStar Corporation, Samsung Electronics Co. Ltd., and LG Corp., among others.
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