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United States Stevia Market Size, Share, Analysis, Trends: By Extract Type: Leaf, Powder, Liquid; By Application: Food and Beverages, Oral Care, Pharmaceuticals, Tabletop Sweetener, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032
United States Stevia Market Outlook
The United States stevia market attained a volume of 2.52 KMT in 2023. The market is further projected to grow at a CAGR of 7.4% between 2024 and 2032, reaching a volume of 4.87 KMT by 2032.
Key Takeaways
- The United States stevia market is growing due to the rising demand for low-calorie food items, availability of natural plant-based sweeteners, and government support to reduce sugar intake.
- Stevia is a zero-calorie plant extract that is generally recognised as safe by the FDA and is safe for people with diabetes.
- As per industry reports, the consumption of artificial sweeteners, including stevia, is highly prevalent in both adults and children in the United States, with approximately 25% of children and more than 41% of adults consuming them in 2009-2012.
Stevia is increasingly being used as a natural sweetener in various food and beverage products, such as dairy, bakery, confectionery, and beverages. This trend is driving the United States stevia market growth, as consumers seek healthier alternatives to sugar. Coca-Cola has launched several stevia-sweetened beverages, including Coca-Cola Life and Odwalla Smoothies. PepsiCo has launched several stevia-sweetened products, including Pepsi True and Trop50.
Consumers are increasingly demanding clean label products, free from artificial ingredients and additives. Stevia, being a natural sweetener, fits perfectly with this trend. The clean label movement is expected to drive the demand for stevia in the coming years. SweetLeaf is a brand of stevia-based sweeteners that is marketed as a natural and clean label product. It is used in various food and beverage products, including teas, coffees, and baked goods.
The top stevia manufacturers include GLG Life Tech Corporation, PureCircle Ltd., Tate & Lyle PLC, Stevia First Corp., and Archer-Daniels-Midland. These companies are investing in the development of innovative product variants and expanding their product offerings to meet the growing demand for natural sweeteners. For instance, GLG Life Tech Corp. launched Organipure, an organic line of stevia sweeteners, with certifications recognised in both North America and Europe.
As per United States stevia market analysis, the demand for powdered stevia is primarily driven by its ease of use and long shelf life, making it a popular choice among consumers and manufacturers alike. Liquid stevia is the smallest segment of the market, but it is expected to grow as liquid stevia is used as a natural sweetener in various beverages, including carbonated soft drinks, energy drinks, and sports drinks.
Market Segmentation
United States Stevia Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Extract Type
- Leaf
- Powder
- Liquid
Market Breakup by Application
- Food and Beverages
- Oral Care
- Pharmaceuticals
- Tabletop Sweetener
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
Market players are actively engaged in developing new products, forming strategic alliances, and enhancing their reach to cater to the increasing consumer preference for natural, low-calorie sweeteners like stevia.
- Cargill, Incorporated
- Tate & Lyle PLC
- Archer Daniels Midland Company
- GLG LIFE TECH CORP.
- Ingredion Incorporated
- Koninklijke DSM NV
- Nascent Health Sciences, LLC
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Extract Type |
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| Breakup by Application |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Stevia Market Overview
8.1 Key Industry Highlights
8.2 North America Stevia Historical Market (2018-2023)
8.3 North America Stevia Market Forecast (2024-2032)
8.4 North America Stevia Market Share by Country
8.4.1 United States
8.4.2 Canada
9 United States Stevia Market Overview
9.1 Key Industry Highlights
9.2 United States Stevia Historical Market (2018-2023)
9.3 United States Stevia Market Forecast (2024-2032)
10 United States Stevia Market by Extract Type
10.1 Leaf
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Powder
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Liquid
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 United States Stevia Market by Application
11.1 Food and Beverages
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Oral Care
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Pharmaceuticals
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Tabletop Sweetener
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 United States Stevia Market by Region
12.1 New England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mideast
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Great Lakes
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plains
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Southeast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Southwest
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Rocky Mountain
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Far West
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Cargill, Incorporated
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Tate & Lyle PLC
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Archer Daniels Midland Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 GLG LIFE TECH CORP.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Ingredion Incorporated
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Koninklijke DSM NV
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Nascent Health Sciences, LLC
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Stevia Market: Key Industry Highlights, 2018 and 2032
2. United States Stevia Market: Key Industry Highlights, 2018 and 2032
3. United States Stevia Historical Market: Breakup by Extract Type (KMT), 2018-2023
4. United States Stevia Market Forecast: Breakup by Extract Type (KMT), 2024-2032
5. United States Stevia Historical Market: Breakup by Application (KMT), 2018-2023
6. United States Stevia Market Forecast: Breakup by Application (KMT), 2024-2032
7. United States Stevia Historical Market: Breakup by Region (KMT), 2018-2023
8. United States Stevia Market Forecast: Breakup by Region (KMT), 2024-2032
9. United States Stevia Market Structure
Key Questions Answered in the Report
In 2023, the market attained a volume of 2.52 KMT.
The market is expected to grow at a CAGR of 7.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a volume of 4.87 KMT by 2032.
The market is being driven due to rising health awareness, the shift towards healthier lifestyles, and the preference for natural sweeteners over artificial ones.
Key trends aiding the market expansion include growing demand for sustainable and natural sweeteners, rising health consciousness, and government support to reduce sugar intake.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Based on application, the market segmentations include food and beverages, oral care, pharmaceuticals, and tabletop sweetener.
Whole leaf, powdered, and liquid stevia are considered in the report.
Key players in the market are Cargill, Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company, GLG LIFE TECH CORP., Ingredion Incorporated, Koninklijke DSM NV, and Nascent Health Sciences, LLC, among others.
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