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United States Television Market

United States Television Market Size, Share, Growth, Trends: By Type: Smart TV, LCD, Plasma, and LED TVs, Cathode-Ray Tube (CRT) and Rear-Projection TVs; By Distribution Channel: Offline, Online; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand; Competitive Landscape; 2024-2032

United States Television Market Size

The United States television market reached approximately USD 19.43 billion in 2023. The market is projected to grow at a CAGR of 2.60% between 2024 and 2032, reaching a value of around USD 24.48 billion by 2032.

 

United States Television Market Outlook

  • As per the Hub Entertainment Research, around 79 per cent of households in the United States own a smart TV as of May 2024.
  • As per the industry reports, the overall revenue generated by TV in the USA was USD 220.9 billion in 2023.
  • According to the data by Hub Entertainment Research, smart TVs are now being used by 62 per cent of USA households to stream content on a weekly basis.

 

United States Television Market Growth

The emergence of 4K and 8K resolution, the growing popularity of streaming services, and the rise of affordable TVs are some of the prominent market drivers. Customers are increasingly searching for displays with higher resolutions such as 4K and 8K to enhance picture quality and improve their viewing experiences.

 

The accessibility of advanced features to a broad range of US-based audiences has been facilitated by the cost-effective prices for high-end TVs. This affordable cost is supported by the advancements in manufacturing and growing competition between market players.  Moreover, the demand for larger screen sizes is increasing among consumers, as many households are choosing TVs that are 55 inches and larger in order to enhance their viewing experience and create a more immersive environment.

 

The launch of gaming consoles such as PlayStation 5 and Xbox Series X that are compatible with 4K gaming is further fuelling the demand for televisions with cutting-edge display technologies, high refresh rates, and minimal latency.

 

United States Television Market

 

United States Television Industry Segmentation

“United States Television Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Type

  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 

 

Market Breakup by Distribution Channel

  • Offline
  • Online

 

Market Breakup by Region

  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Farwest

 

United States Television Market Share

Based on type, the market is divided into smart TV, LCD, plasma, and LED TVs, and Cathode-Ray Tube (CRT) and rear-projection TVs. The smart TV segment accounts for a substantial market share as a large number of smart TVs are equipped with pre-installed apps for well-known streaming platforms such as Netflix, Hulu, Amazon Prime Video, Disney+, and others. This feature greatly appeals to consumers who are increasingly dependent on streaming services for their entertainment requirements.

 

Leading Companies in the United States Television Market

The market players are readily launching advanced technologies such as OLED and QLED to meet the evolving regulatory landscape.

 

  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • KONKA Group Co. Ltd.
  • Sansui Electric Co., Ltd.
  • Vizio Holding Corp.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Others

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type
  • Smart TV 
  • LCD, Plasma, and LED TVs 
  • Cathode-Ray Tube (CRT) and Rear-Projection TVs 
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Farwest
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Samsung Electronics Co., Ltd.
  • LG Corp.
  • Panasonic Holdings Corp.
  • Sony Group Corp.
  • Toshiba Corporation
  • Hisense International Co., Ltd.
  • KONKA Group Co. Ltd.
  • Sansui Electric Co., Ltd.
  • Vizio Holding Corp.
  • Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface  
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers    
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
7    Opportunities and Challenges in the Market
8    North America Television Market Overview

    8.1    Key Industry Highlights
    8.2    North America Television Historical Market (2018-2023) 
    8.3    North America Television Market Forecast (2024-2032)
9    United States Television Market Overview
    9.1    Key Industry Highlights
    9.2    United States Television Historical Market (2018-2023) 
    9.3    United States Television Market Forecast (2024-2032)
10    United States Television Market by Type
    10.1    Smart TV
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    LCD, Plasma, and LED TVs
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    Cathode-Ray Tube (CRT) and Rear-Projection TVs
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
11    United States Television Market by Distribution Channel
    11.1    Offline
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Online
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
12    United States Television Market by Region
    12.1    New England
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Mideast
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Great Lakes
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Plains
        12.4.1    Historical Trend (2018-2023)
        12.4.2    Forecast Trend (2024-2032)
    12.5    Southeast
        12.5.1    Historical Trend (2018-2023)
        12.5.2    Forecast Trend (2024-2032)
    12.6    Southwest
        12.6.1    Historical Trend (2018-2023)
        12.6.2    Forecast Trend (2024-2032)
    12.7    Rocky Mountain
        12.7.1    Historical Trend (2018-2023)
        12.7.2    Forecast Trend (2024-2032)
    12.8    Far West
        12.8.1    Historical Trend (2018-2023)
        12.8.2    Forecast Trend (2024-2032)
13    Market Dynamics
    13.1    SWOT Analysis
        13.1.1    Strengths
        13.1.2    Weaknesses
        13.1.3    Opportunities
        13.1.4    Threats
    13.2    Porter’s Five Forces Analysis
        13.2.1    Supplier’s Power
        13.2.2    Buyer’s Power
        13.2.3    Threat of New Entrants
        13.2.4    Degree of Rivalry
        13.2.5    Threat of Substitutes
    13.3    Key Indicators for Demand
    13.4    Key Indicators for Price
14    Value Chain Analysis 
15    Competitive Landscape

    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Samsung Electronics Co., Ltd. 
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    LG Corp.  
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Panasonic Holdings Corp.  
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Sony Group Corp.  
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Toshiba Corporation 
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Hisense International Co., Ltd. 
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    KONKA Group Co. Ltd. 
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Sansui Electric Co., Ltd.  
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Vizio Holding Corp.  
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)  
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11     Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    North America Television Market: Key Industry Highlights, 2018 and 2032
2.    United States Television Market: Key Industry Highlights, 2018 and 2032
3.    United States Television Historical Market: Breakup by Type (USD Billion), 2018-2023
4.    United States Television Market Forecast: Breakup by Type (USD Billion), 2024-2032
5.    United States Television Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6.    United States Television Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7.    United States Television Historical Market: Breakup by Region (USD Billion), 2018-2023
8.    United States Television Market Forecast: Breakup by Region (USD Billion), 2024-2032
9.    United States Television Market Structure

Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 19.43 billion.

The market is estimated to grow at a CAGR of 2.60% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 24.48 billion by 2032.

The market is being driven due to emergence of 4K and 8K resolutions, the growing popularity of streaming services, and the rise of affordable TVs.

The key trends aiding the market include cost-effective prices for high-end TVs, the launch of gaming consoles, and growing demand for larger screen sizes.

Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Farwest.

Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.

Different distribution channels are offline and online.

The major players in the market are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., and Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), Others

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