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The United States television market reached approximately USD 19.43 billion in 2023. The market is projected to grow at a CAGR of 2.60% between 2024 and 2032, reaching a value of around USD 24.48 billion by 2032.
The emergence of 4K and 8K resolution, the growing popularity of streaming services, and the rise of affordable TVs are some of the prominent market drivers. Customers are increasingly searching for displays with higher resolutions such as 4K and 8K to enhance picture quality and improve their viewing experiences.
The accessibility of advanced features to a broad range of US-based audiences has been facilitated by the cost-effective prices for high-end TVs. This affordable cost is supported by the advancements in manufacturing and growing competition between market players. Moreover, the demand for larger screen sizes is increasing among consumers, as many households are choosing TVs that are 55 inches and larger in order to enhance their viewing experience and create a more immersive environment.
The launch of gaming consoles such as PlayStation 5 and Xbox Series X that are compatible with 4K gaming is further fuelling the demand for televisions with cutting-edge display technologies, high refresh rates, and minimal latency.
“United States Television Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Market Breakup by Region
Based on type, the market is divided into smart TV, LCD, plasma, and LED TVs, and Cathode-Ray Tube (CRT) and rear-projection TVs. The smart TV segment accounts for a substantial market share as a large number of smart TVs are equipped with pre-installed apps for well-known streaming platforms such as Netflix, Hulu, Amazon Prime Video, Disney+, and others. This feature greatly appeals to consumers who are increasingly dependent on streaming services for their entertainment requirements.
The market players are readily launching advanced technologies such as OLED and QLED to meet the evolving regulatory landscape.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Television Market Overview
8.1 Key Industry Highlights
8.2 North America Television Historical Market (2018-2023)
8.3 North America Television Market Forecast (2024-2032)
9 United States Television Market Overview
9.1 Key Industry Highlights
9.2 United States Television Historical Market (2018-2023)
9.3 United States Television Market Forecast (2024-2032)
10 United States Television Market by Type
10.1 Smart TV
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 LCD, Plasma, and LED TVs
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Cathode-Ray Tube (CRT) and Rear-Projection TVs
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
11 United States Television Market by Distribution Channel
11.1 Offline
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Online
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Television Market by Region
12.1 New England
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Mideast
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Great Lakes
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Plains
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Southeast
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Southwest
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Rocky Mountain
12.7.1 Historical Trend (2018-2023)
12.7.2 Forecast Trend (2024-2032)
12.8 Far West
12.8.1 Historical Trend (2018-2023)
12.8.2 Forecast Trend (2024-2032)
13 Market Dynamics
13.1 SWOT Analysis
13.1.1 Strengths
13.1.2 Weaknesses
13.1.3 Opportunities
13.1.4 Threats
13.2 Porter’s Five Forces Analysis
13.2.1 Supplier’s Power
13.2.2 Buyer’s Power
13.2.3 Threat of New Entrants
13.2.4 Degree of Rivalry
13.2.5 Threat of Substitutes
13.3 Key Indicators for Demand
13.4 Key Indicators for Price
14 Value Chain Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Samsung Electronics Co., Ltd.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 LG Corp.
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Panasonic Holdings Corp.
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Sony Group Corp.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Toshiba Corporation
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Hisense International Co., Ltd.
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 KONKA Group Co. Ltd.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Sansui Electric Co., Ltd.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Vizio Holding Corp.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Television Market: Key Industry Highlights, 2018 and 2032
2. United States Television Market: Key Industry Highlights, 2018 and 2032
3. United States Television Historical Market: Breakup by Type (USD Billion), 2018-2023
4. United States Television Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. United States Television Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
6. United States Television Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
7. United States Television Historical Market: Breakup by Region (USD Billion), 2018-2023
8. United States Television Market Forecast: Breakup by Region (USD Billion), 2024-2032
9. United States Television Market Structure
In 2023, the market reached an approximate value of USD 19.43 billion.
The market is estimated to grow at a CAGR of 2.60% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 24.48 billion by 2032.
The market is being driven due to emergence of 4K and 8K resolutions, the growing popularity of streaming services, and the rise of affordable TVs.
The key trends aiding the market include cost-effective prices for high-end TVs, the launch of gaming consoles, and growing demand for larger screen sizes.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Farwest.
Based on type, market segmentations include smart TV, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
Different distribution channels are offline and online.
The major players in the market are Samsung Electronics Co., Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., KONKA Group Co. Ltd., Sansui Electric Co., Ltd., Vizio Holding Corp., and Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), Others
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