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United States Wheat Protein Market Size, Share, Analysis: By Type: Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolysed Wheat Protein; By Concentration: 75% Concentration, 80% Concentration, 95% Concentration; By Form: Dry, Liquid; By Application; Regional Analysis; Competitive Landscape; 2024-2032
United States Wheat Protein Market Outlook
The United States wheat protein market size reached approximately USD 1.70 billion in 2023. The market is estimated to grow at a CAGR of 3.4% in the forecast period of 2024-2032, reaching a value of around USD 2.31 billion by 2032.
Key Takeaways
| Information | Details |
| IFIC Survey | 30% of Americans surveyed regard protein as critical for healthy food |
| U.S. Soft White Wheat Flour | Contains low moisture, low protein of 8.5% to 10.5% (12% mb), and weak gluten |
| Sales of Plant-Based Meat | Grew 43% from 2019 to 2022 in the United States |
Wheat protein is a plant-based protein derived from wheat that can be used to boost the protein content of supplements or protein bars. It is enriched with amino acids such as lysine and glutamine and offers multiple health benefits such as reducing the risk of chronic diseases as well as aiding in weight loss.
Plant-based proteins do not contain cholesterol and saturated fat unlike animal-based protein, which is one of the major trends favouring the United States wheat protein market growth. Wheat-based protein offers a neutral flavour unlike soy or pea-based protein and is rich in iron, magnesium, folate, and other necessary vitamins and minerals, which makes it an attractive option among consumers who want to make a valuable addition to their balanced diet.
Key Trends and Developments
Rising popularity of vegan meat among Gen Z; health benefits offered by wheat protein for women; growth of fortified wheat snacks demand; and greater product labelling are the major trends impacting the market growth.
| Date | Event |
| Oct. 27th 2022 | Amber Wave launched North America’s largest wheat protein facility in Phillipsburg, Kansas |
| Feb. 9th 2022 | PureField Ingredients, USA’s largest supplier of wheat protein domestically, upscaled its production capacity in Russell, Kansas by 50% |
| Jan. 27th 2021 | Novozymes developed Frontia GlutenEx to enable wheat processors in higher gluten protein recovery and reduce energy consumption |
| Mar. 10th 2020 | Upton’s Naturals launched wheat protein snacks called Jerky Bites in four different flavours, including smoky original and tamarind pepperoni |
| Topic | Information |
| Popularity of vegan meat among Gen Z in the USA | Younger generation aged 18-34 years in the United States is most likely to consume plant-based meat because of its better taste and higher nutritional profile. |
| Plant proteins extend the lifespan of women | According to a study conducted by the American Journal of Clinical Nutrition, consumption of plant protein, including wheat protein, extends women’s lifespan. |
| Growth of snacks fortified with wheat protein | Snacks fortified with wheat proteins are garnering popularity and are expected to support the United States wheat protein market expansion. |
| Greater product labelling by consumer food companies | Consumer food companies, including wheat protein manufacturers, are expected to boost product labelling measures to enable consumers to make informed choices regarding their nutritional intake. |
United States Wheat Protein Market Trends
Upton’s Naturals Jerky Bites contain upto 8-10 grams of protein and complement the taste of traditional beef snacks which are popular among Americans. This is expected to prompt other major market players to innovate their product offerings, which can lead to the United States wheat protein market expansion. These snacks are flavoured with fruits and spices and come in tarragon ginger lime and pineapple pink pepperoni flavours as well. They are packed with an antioxidant which comprises an oxygen absorber and contains iron.
Another major factor aiding the United States wheat protein market development is the increasing research activities demonstrating the benefits of plant-based protein. The International Food Information Council in 2023 found that nearly 30% of the Americans surveyed consider protein-rich food to be healthier than other alternatives for consumption. Front-of-package labelling is expected to boost consumer awareness regarding the quality of food they consume and facilitate the consumers’ shift towards wheat and other plant-based proteins.
Market Segmentation
“United States Wheat Protein Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| By Type | Wheat Gluten, Wheat Protein Isolate, Textured Wheat Protein, Hydrolysed Wheat Protein |
| By Concentration | 75% Concentration, 80% Concentration, 95% Concentration |
| By Form | Dry, Liquid |
| By Application | Bakery and Snacks, Pet Food, Nutritional Bars and Drinks, Processed Meat, Others |
| By Region | New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, Far West |
Dry wheat protein is expected to constitute a major United States wheat protein market share in the coming years
The demand for dry wheat protein is significantly rising as it can be mixed easily into soups, shakes, yoghurt, and other mixtures. This immediately boosts the protein content of meals, which is regarded by most Americans as a critical component of healthy foods. Dry wheat protein also enhances muscle repair, provides energy, and protects the body against diseases.
The demand for liquid wheat protein is also expected to increase over the forecast period. Its application enhances hair lustre and volume tremendously and improves the texture of skin. Besides, liquid wheat protein has numerous health benefits for hair and skin, which is likely to increase its application by the cosmetics industry in the forecast period.
The application of wheat proteins in bakery and snacks is expected to dominate the market in the forecast period
Increased incorporation of wheat protein into bakery products such as flatbreads and buns to offer functional benefits is expected to boost the United States wheat protein market growth in the forecast period. Wheat protein can soften the dough and maintain a consistent texture and volume in the bakery production process. It offers an ideal solution for manufacturing snacks and cookies that can be consumed without any harmful health effects.
Nutritional bars and drinks are also expected to witness a surge in wheat protein fortification as consumer demand evolves and people switch to healthier alternatives for satiating hunger and remaining energetic for long periods of time. Processed meat is also expected to become a common household food product in the coming years with the rising consumption of plant-based meat among children in the USA.
Competitive Landscape
Major players in the United States wheat protein market are researching innovative ways to develop wheat protein products that meet evolving preferences of consumers.
| Company Name | Founded | Headquarters | Products and Services |
| Archer-Daniels-Midland Co. | 1902 | Chicago, United States | Animal nutrition, human nutrition, pet nutrition, industrial BioSolutions, among others |
| Cargill, Incorporated | 1865 | Minnesota, United States | Food and beverage, industrial, pharmaceutical, meat and poultry, transportation, among others |
| AMCO Proteins | 1956 | USA | Manufactures dairy protein, custom protein blends, milk protein ingredients, among others |
| MGP Ingredients | 1941 | USA | Distributing food ingredients, supplying distilled and branded spirits |
Other United States wheat protein market players include Roquette Frères, Amber Wave, and Manildra Group USA, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Concentration |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Wheat Protein Market Overview
8.1 Key Industry Highlights
8.2 North America Wheat Protein Historical Market (2018-2023)
8.3 North America Wheat Protein Market Forecast (2024-2032)
8.4 North America Market Share by Country
8.4.1 United States of America
8.4.2 Canada
9 United States Wheat Protein Market Overview
9.1 Key Industry Highlights
9.2 United States Wheat Protein Historical Market (2018-2023)
9.3 United States Wheat Protein Market Forecast (2024-2032)
10 United States Wheat Protein Market by Type
10.1 Wheat Gluten
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Wheat Protein Isolate
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Textured Wheat Protein
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Hydrolysed Wheat Protein
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 United States Wheat Protein Market by Concentration
11.1 75% Concentration
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 80% Concentration
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 95% Concentration
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 United States Wheat Protein Market by Form
12.1 Dry
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Liquid
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 United States Wheat Protein Market by Application
13.1 Bakery and Snacks
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Pet Food
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nutritional Bars and Drinks
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Processed Meat
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 United States Wheat Protein Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Archer-Daniels-Midland Co.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Cargill, Incorporated.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 AMCO Proteins
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Roquette Frères
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 MGP Ingredients
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Amber Wave
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Manildra Group USA
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Wheat Protein Market: Key Industry Highlights, 2018 and 2032
2. United States Wheat Protein Market: Key Industry Highlights, 2018 and 2032
3. United States Wheat Protein Historical Market: Breakup by Type (USD Billion), 2018-2023
4. United States Wheat Protein Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. United States Wheat Protein Historical Market: Breakup by Concentration (USD Billion), 2018-2023
6. United States Wheat Protein Market Forecast: Breakup by Concentration (USD Billion), 2024-2032
7. United States Wheat Protein Historical Market: Breakup by Form (USD Billion), 2018-2023
8. United States Wheat Protein Market Forecast: Breakup by Form (USD Billion), 2024-2032
9. United States Wheat Protein Historical Market: Breakup by Application (USD Billion), 2018-2023
10. United States Wheat Protein Market Forecast: Breakup by Application (USD Billion), 2024-2032
11. United States Wheat Protein Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Wheat Protein Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. United States Wheat Protein Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 1.70 billion.
The market is projected to grow at a CAGR of 3.4% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of around USD 2.31 billion by 2032.
The major market drivers are the growing trend of veganism, the rise in disposable income, and the increase in health and wellness awareness.
The key trends aiding the market includes growing popularity of vegan meat among Gen Z, health benefits offered by wheat protein for women, and growth of fortified wheat snacks demand.
What are the major regional markets for wheat protein in the United States, according to the report?
The major regions in the market are New England, the Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Different types of wheat protein are wheat gluten, wheat protein isolate, textured wheat protein, and hydrolysed wheat protein.
The key players in the market are Archer-Daniels-Midland Co., Cargill, Incorporated., AMCO Proteins, Roquette Frères, MGP Ingredients, Amber Wave, and Manildra Group USA, among others.
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