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United States Wine Market Size, Share, Growth, Analysis: By Product Type: Sparkling Wine, Still Wine, Others; By Colour: Rose Wine, Red Wine, White Wine, Others; By Distribution Channel: On-Trade, Off-Trade; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032
United States Wine Market Outlook
The United States wine market size was approximately USD 72.43 billion in 2023. The market is assessed to grow at a CAGR of 6.0% between 2024 and 2032, reaching a value of USD 123.75 billion by 2032.
Key Takeaways
- The growing concept of urban wineries in the US and their increasing preference as a venue for festivals, tasting classes, and weddings support the market. Some urban wineries in the country include Brooklyn Winery, Cadence Winery, and Eight Bells Winery, among others .
- The shift towards high-quality wine indicates the evolving taste of consumers and their desire for unique and exceptional wine experience.
- Wine making companies are adopting sustainable practices and are increasing their marketing investments to target potential customers, consequently driving up the United States wine market share.
There are nearly 3,000 vineyards across the US and the country is also a leading importer of wine on a global scale. Total wine consumption in the USA reached 964 million gallons in 2022. The consumption of wine is associated with several benefits, including its ability to lower bad cholesterol, reduced risk of cardiovascular diseases, and increased antioxidant activity. The market benefits from high purchasing power of the population and diverse varieties offered.
With the increasing awareness regarding environmental protection and sustainability, a significant percentage of US consumers are demanding eco-certified wines and are willing to pay more for the same. Further, there is a rise in the importance of social media marketing and companies are increasingly utilising platforms like Instagram to increase their customer reach.
As per the United States wine market analysis, off-trade distribution channels are preferred by most Americans for purchasing wine because it is cost effective and drinking at home enables them to control their alcohol intake. Off-trade distribution channels include liquor stores, grocery stores, tasting rooms, and online channels. This demand is especially high for semi-sweet and fruity wine, for which customers spend up to $99 per bottle on special occasions.
California is one of the top producers and consumers of wine in the country. It has a Mediterranean like climate characterised by warm, sunny summers and mild, wet winters which is ideal for grape cultivation and fermentation, making it one of the biggest wine producing states in the USA.
Market Segmentation
United States Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Product Type
- Sparkling Wine
- Still Wine
- Others
Market Breakup by Colour
- Rose Wine
- Red Wine
- White Wine
- Others
Market Breakup by Distribution Channel
- On-Trade
- Off-Trade
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
Competitive Landscape
The market players offer distinctive and exclusive wines to meet the evolving demands of consumers and provide them with high quality products to enhance their drinking experience.
- The Wine Group
- E. & J. Gallo Winery
- Trinchero Family Estates
- Constellation Brands, Inc.
- Casella Wines Pty Limited
- Delicato Family Wines
- Treasury Wine Estates Limited
- Palm Bay International, Inc.
- Kendall-Jackson
- Deutsch Family Wine & Spirits
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
|
| Breakup by Colour |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Wine Market Overview
8.1 Key Industry Highlights
8.2 North America Wine Historical Market (2018-2023)
8.3 North America Wine Market Forecast (2024-2032)
8.4 North America Wine Market Share by Region
8.4.1 United States
8.4.2 Canada
9 United States Wine Market Overview
9.1 Key Industry Highlights
9.2 United States Wine Historical Market (2018-2023)
9.3 United States Wine Market Forecast (2024-2032)
10 United States Wine Market by Product Type
10.1 Sparkling Wine
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Still Wine
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Others
11 United States Wine Market by Colour
11.1 Rose Wine
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Red Wine
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 White Wine
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 United States Wine Market by Distribution Channel
12.1 On-Trade
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Off-Trade
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 United States Wine Market by Region
13.1 New England
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Mideast
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Great Lakes
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Plains
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Southeast
13.5.1 Historical Trend (2018-2023)
13.5.2 Forecast Trend (2024-2032)
13.6 Southwest
13.6.1 Historical Trend (2018-2023)
13.6.2 Forecast Trend (2024-2032)
13.7 Rocky Mountain
13.7.1 Historical Trend (2018-2023)
13.7.2 Forecast Trend (2024-2032)
13.8 Far West
13.8.1 Historical Trend (2018-2023)
13.8.2 Forecast Trend (2024-2032)
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 The Wine Group
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 E. & J. Gallo Winery
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Trinchero Family Estates
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Constellation Brands, Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Casella Wines Pty Limited
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Delicato Family Wines
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Treasury Wine Estates Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Palm Bay International, Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Kendall-Jackson
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Deutsch Family Wine & Spirits
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Wine Market: Key Industry Highlights, 2018 and 2032
2. United States Wine Market: Key Industry Highlights, 2018 and 2032
3. United States Wine Historical Market: Breakup by Product Type (USD Billion), 2018-2023
4. United States Wine Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
5. United States Wine Historical Market: Breakup by Color (USD Billion), 2018-2023
6. United States Wine Market Forecast: Breakup by Color (USD Billion), 2024-2032
7. United States Wine Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. United States Wine Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. United States Wine Historical Market: Breakup by Region (USD Billion), 2018-2023
10. United States Wine Market Forecast: Breakup by Region (USD Billion), 2024-2032
11. United States Wine Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 72.43 billion.
The market is estimated to grow at a CAGR of 6.0% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 123.75 billion by 2032.
The market is driven by increasing consumer demand for and consumption of alcoholic and non-alcoholic beverages, health benefits associated with wine consumption (within recommended limits), and high consumer purchasing power.
The key trends aiding the market expansion include the rise of urban wineries, increasing marketing investments by brands, and increasing investments in vineyards and sustainable winemaking practices.
The major markets are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major distribution channels of the product are on-trade and off-trade.
The major players in the market are The Wine Group, E. & J. Gallo Winery, Trinchero Family Estates, Constellation Brands, Inc., Casella Wines Pty Limited, Delicato Family Wines, Treasury Wine Estates Limited, Palm Bay International, Inc., Kendall-Jackson, and Deutsch Family Wine & Spirits, among others.
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