The United States wine market was approximately USD 76.78 Billion in 2025. The market is assessed to grow at a CAGR of 6.00% between 2026 and 2035, reaching a value of USD 137.50 Billion by 2035.
Base Year
Historical Period
Forecast Period
The growing concept of urban wineries in the US and their increasing preference as a venue for festivals, tasting classes, and weddings support the market. Some urban wineries in the country include Brooklyn Winery, Cadence Winery, and Eight Bells Winery, among others.
The shift towards high-quality wine indicates the evolving taste of consumers and their desire for unique and exceptional wine experience.
Wine making companies are adopting sustainable practices and are increasing their marketing investments to target potential customers, consequently driving up the United States wine market share.
Compound Annual Growth Rate
6%
Value in USD Billion
2026-2035
*this image is indicative*
There are nearly 3,000 vineyards across the US and the country is also a leading importer of wine on a global scale. Total wine consumption in the USA reached 964 million gallons in 2022. The consumption of wine is associated with several benefits, including its ability to lower bad cholesterol, reduced risk of cardiovascular diseases, and increased antioxidant activity. The market benefits from high purchasing power of the population and diverse varieties offered.
With the increasing awareness regarding environmental protection and sustainability, a significant percentage of US consumers are demanding eco-certified wines and are willing to pay more for the same. Further, there is a rise in the importance of social media marketing and companies are increasingly utilising platforms like Instagram to increase their customer reach.
As per the United States wine market analysis, off-trade distribution channels are preferred by most Americans for purchasing wine because it is cost effective and drinking at home enables them to control their alcohol intake. Off-trade distribution channels include liquor stores, grocery stores, tasting rooms, and online channels. This demand is especially high for semi-sweet and fruity wine, for which customers spend up to $99 per bottle on special occasions.
California is one of the top producers and consumers of wine in the country. It has a Mediterranean like climate characterised by warm, sunny summers and mild, wet winters which is ideal for grape cultivation and fermentation, making it one of the biggest wine producing states in the USA.
United States Wine Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Colour
Market Breakup by Distribution Channel
Market Breakup by Region
The market players offer distinctive and exclusive wines to meet the evolving demands of consumers and provide them with high quality products to enhance their drinking experience.
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In 2025, the market reached an approximate value of USD 76.78 Billion.
The market is estimated to grow at a CAGR of 6.00% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of around USD 137.50 Billion by 2035.
The market is driven by increasing consumer demand for and consumption of alcoholic and non-alcoholic beverages, health benefits associated with wine consumption (within recommended limits), and high consumer purchasing power.
The key trends aiding the market expansion include the rise of urban wineries, increasing marketing investments by brands, and increasing investments in vineyards and sustainable winemaking practices.
The major markets are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The major distribution channels of the product are on-trade and off-trade.
The major players in the market are The Wine Group, E. & J. Gallo Winery, Trinchero Family Estates, Constellation Brands, Inc., Casella Wines Pty Limited, Delicato Family Wines, Treasury Wine Estates Limited, Palm Bay International, Inc., Kendall-Jackson, and Deutsch Family Wine & Spirits, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Colour |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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