The Vietnam television market reached around USD 848.36 Million in 2025. The market is projected to grow at a CAGR of 5.80% between 2026 and 2035, reaching almost USD 1490.86 Million by 2035.
Base Year
Historical Period
Forecast Period
LCD and LED TVs are expected to remain popular in Vietnam over the forecast period.
Online sales of TVs are expected to record significant growth over the forecast period.
The proliferation of streaming platforms in Vietnam is expected to accelerate the demand for connected televisions.
Compound Annual Growth Rate
5.8%
Value in USD Million
2026-2035
*this image is indicative*
As per Google’s video-sharing platform YouTube, nearly 45% of those with internet access in Vietnam own a connected television set. Over 90% of Vietnam’s population watches television with other family members, relatives, or friends. YouTube is amongst the most popular platforms for user-generated content in Vietnam, with an average viewing time of 90% more than that for desktop or mobile apps.
The viewership for football montages and humorous TV shows recorded a year-on-year increase of 150% in 2021. 950 million YouTube channels also crossed 1 million subscribers in 2021, which was a year-on-year growth of 35% from 2021. In May 2021, 25 million Vietnamese people watched YouTube, which was higher than the viewership in India, Japan (20 million), and Australia (8 million). This indicates significant potential for sales of smart TVs in the region over the forecast period. Besides, the increasing viewership of foreign films, TV shows, and gaming content on television is expected to sustain the popularity of smart TVs over the forecast period.
In 2021, e-commerce channels constituted 6.5% of overall retail sales in Vietnam. This was a year-on-year growth of 16% from 2020. The expansion of the internet economy, rising middle-class income levels, and favourable government policies are expected to drive the e-commerce industry over the forecast period, thus enabling increasing sales of different types of TVs through online channels.
Vietnam Television Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Distribution Channel
Based on type, the market is categorised into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, smart TVs are expected to emerge as one of the leading market segments, as viewership for OTT platforms records substantial growth.
Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in consumption of OTT content is increasing the demand for connected TVs, which is expected to drive the market growth.
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The market reached nearly USD 848.36 Million in 2025.
The market is projected to grow at a CAGR of 5.80% between 2026 and 2035.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 1490.86 Million in 2035.
The different types of televisions in the market include smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs.
The different distribution channels of television in the market include offline and online.
The key market players are Samsung Electronics Co. Ltd., LG Corp., Panasonic Holdings Corp., Sony Group Corp., Toshiba Corporation, Hisense International Co., Ltd., Xiaomi Corp., and Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.), among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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