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Global Webtoons Market Size, Forecast: By Genre: Comedy, Action, Sci-Fic, Romance, Horror, Others; By Revenue Model: Subscription Based, Advertisement Based; By Device Type: Mobile, Television, Laptop and Tablets; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2023-2028
Global Webtoons Market Outlook
The global webtoons market size reached approximately USD 4.68 billion in 2022. The market is estimated to grow at a CAGR of 18.6% in the forecast period of 2023-2028, reaching a value of around USD 13.05 billion by 2028.
Key Trends in the Market
Webtoons are webcomics or graphic novels that are published online and can be read on smartphones, tablets, computers, and televisions. These digital comics, originated in South Korea, contain different genres and themes to appeal to diverse readers.
- Expansion of webtoons from South Korea to an international scale is one of the prominent webtoons market trends. The popularity of webtoons is spreading from East Asia to South Asia, North America, Europe, and other parts of the globe due to its easy accessibility on digital platforms.
- Reduced cost of drawing instruments such as sketching pens and screens have made it easier for new creators to invest in quality tools and enter the webtoon business. Moreover, the increasing expansion of webtoon platforms in regions like Europe is anticipated to further fuel the market growth in the forecast period.
- Growing adaptation of webtoons in television shows or movies increases their exposure by introducing them to a wide range of audiences and attracting new readers. Besides, the creation of fanart, forums, and other fan-based content by avid readers is attracting new like-minded readers, providing impetus to the webtoons market growth.
Market Analysis
Based on genre, the market is categorised into comedy, action, sci-fi, romance, and horror, among others. On the basis of revenue model, the market is divided into subscription based and advertisement based. The webtoons market segmentation, on the basis of device type, includes mobile, television, and laptop and tablets. The major regional markets of webtoons are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the webtoons market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
- Marvel Entertainment, LLC
- SideWalk Group
- Izneo Company
- Kakao Entertainment Co., Ltd
- Lezhin Entertainment, LLC
- Naver Webtoon Limited
- Kidari Studio Co., Ltd.
- Contents First, Inc. (Tappytoon)
- Toomics Global Co., Ltd
- RIDI Corporation
- Others
Market Share by Device Type
Mobile occupies a significant portion of the webtoons market share due to the increased adoption of smartphones worldwide. It is a primary platform among readers to access webtoons anytime and anywhere. Moreover, market players are enhancing the reading experience on mobile applications by providing offline reading and in-app offers, discounts, and sales. Additionally, it proves itself instrumental in improving reader engagement through comments, community discussions, and sharing.
Market Share by Region
As per the webtoons market analysis, the Asia Pacific accounts for a substantial share of the global market owing to the strong base of webtoon creators and readers in the region. Furthermore, the rapid expansion of webtoons in countries like China, Japan, and India offers lucrative market growth opportunities.
The region also has a flourishing entertainment sector with many companies and publishers aiming to increase the outreach of digital content, including webtoons. Additionally, partnerships between broadcasting networks and market players and the launch of new applications are expected to influence the market positively in the coming years.
Competitive Landscape
Marvel Entertainment, LLC is an entertainment corporation that was established in 1998 and has its headquarters in New York, the United States. This American company is known for its comics, digital comics, and graphic novels, among others.
SideWalk Group, founded in 2016, is a mobile-based comic publishing platform, headquartered in Fujian, China. The company provides high-quality comics through its webcomics platform in more than 20 genres.
Naver Webtoon Limited, incorporated in 2004 and based in Bundang-gu Seongnam, South Korea, is a webtoon company. It is a host for digital comics and webtoons that can be accessed through web platforms and mobile applications.
Other webtoons market players include Izneo Company, Kakao Entertainment Co., Ltd, Lezhin Entertainment, LLC, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation, among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Genre |
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| Breakup by Revenue Model |
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| Breakup by Device Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Webtoons Market Analysis
8.1 Key Industry Highlights
8.2 Global Webtoons Historical Market (2018-2022)
8.3 Global Webtoons Market Forecast (2023-2028)
8.4 Global Webtoons Market by Genre
8.4.1 Comedy
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Action
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Sci-Fic
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.4.4 Romance
8.4.4.1 Historical Trend (2018-2022)
8.4.4.2 Forecast Trend (2023-2028)
8.4.5 Horror
8.4.5.1 Historical Trend (2018-2022)
8.4.5.2 Forecast Trend (2023-2028)
8.4.6 Others
8.5 Global Webtoons Market by Revenue Model
8.5.1 Subscription Based
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Advertisement Based
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.6 Global Webtoons Market by Device Type
8.6.1 Mobile
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Television
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Laptop and Tablets
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.7 Global Webtoons Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2022)
8.7.1.2 Forecast Trend (2023-2028)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2022)
8.7.2.2 Forecast Trend (2023-2028)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2022)
8.7.3.2 Forecast Trend (2023-2028)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2022)
8.7.4.2 Forecast Trend (2023-2028)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2022)
8.7.5.2 Forecast Trend (2023-2028)
9 North America Webtoons Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Webtoons Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Webtoons Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Webtoons Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Webtoons Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Marvel Entertainment, LLC
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 SideWalk Group
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Izneo Company
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Kakao Entertainment Co., Ltd.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Lezhin Entertainment, LLC
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Naver Webtoon Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Kidari Studio Co., Ltd. (Boomtoon)
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Contents First, Inc. (Tappytoon)
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Toomics Global Co., Ltd
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 RIDI Corporation
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Webtoons Market: Key Industry Highlights, 2018 and 2028
2. Global Webtoons Historical Market: Breakup by Genre (USD Billion), 2018-2022
3. Global Webtoons Market Forecast: Breakup by Genre (USD Billion), 2023-2028
4. Global Webtoons Historical Market: Breakup by Revenue Model (USD Billion), 2018-2022
5. Global Webtoons Market Forecast: Breakup by Revenue Model (USD Billion), 2023-2028
6. Global Webtoons Historical Market: Breakup by Device Type (USD Billion), 2018-2022
7. Global Webtoons Market Forecast: Breakup by Device Type (USD Billion), 2023-2028
8. Global Webtoons Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Webtoons Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. North America Webtoons Historical Market: Breakup by Country (USD Billion), 2018-2022
11. North America Webtoons Market Forecast: Breakup by Country (USD Billion), 2023-2028
12. Europe Webtoons Historical Market: Breakup by Country (USD Billion), 2018-2022
13. Europe Webtoons Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Asia Pacific Webtoons Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Asia Pacific Webtoons Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Latin America Webtoons Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Latin America Webtoons Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Middle East and Africa Webtoons Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Middle East and Africa Webtoons Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Global Webtoons Market Structure
Key Questions Answered in the Report
In 2022, the market reached an approximate value of USD 4.68 billion.
The market is projected to grow at a CAGR of 18.6% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028, reaching a value of around USD 13.05 billion by 2028.
The major market drivers are increased penetration of the internet and the rising popularity of comics and online series.
The key trends of the market include the expansion of webtoons on an international scale, the rising affordability of drawing instruments, and the growing adaptation of webtoons into shows and movies.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Various revenue models are subscription based and advertisement based.
The key players in the market are Marvel Entertainment, LLC, SideWalk Group, Izneo Company, Kakao Entertainment Co., Ltd, Lezhin Entertainment, LLC, Naver Webtoon Limited, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation, among others.
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