Competitive Landscape
Key webtoons market players are investing in advanced technologies, global expansion, partnerships, and innovations in culture creation. They are also diversifying content to cater to different audience preferences, integrating interactive features, adapting webtoons in other media formats, and adopting diverse monetisation models.
Key Industry Players
Marvel Entertainment, LLC
Marvel Entertainment, LLC, a subsidiary of The Walt Disney Company, was founded in 1939 and is headquartered in New York, United States. It is the creator of some of the most popular superhero franchises such as X-Men, Thor, Spider-Man, Iron Man, and The Avengers. Through collaboration with webtoon platforms like Tapas and WEBTOON, the company has emerged as a leader in the digital comic space.
Kakao Entertainment Co., Ltd
Kakao Entertainment Co., Ltd, a part of South Korean Kakao Corporation, has carved a niche in the global entertainment and digital content industry. Founded in 2010 and headquartered in Seoul, the company has been at the forefront of the webtoon revolution. Some of its popular webtoon platforms include KakaoPage, Tapas Media, and Lezhin Comics.
Naver Webtoon Limited
Naver Webtoon Limited, founded in 2004 and headquartered in South Korea, is a leader in the global digital content and technology sectors. The company operates the WEBTOON platform, which has emerged as the world’s largest webtoon platform. Some of its popular webtoons are True Beauty, Lore Olympus, The Sound of Your Heart, and The God of High School.
Other key players in the webtoons market include SideWalk Group, Izneo Company, Lezhin Entertainment, LLC, Kidari Studio Co., Ltd., Contents First, Inc. (Tappytoon), Toomics Global Co., Ltd, and RIDI Corporation.
Webtoons Market Report Snapshots
Webtoons Market