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Wet Shave Market

Global Wet Shave Market Size, Analysis, Report: By Gender Type: Male, Female; By Product: Razor Cartridges, Blades, Disposable Razors, Non-disposable Razors, Shaving Lotions and Creams, Others; By Distribution Channel: Hypermarkets, Supermarkets, Independent Retailers, Others; Regional Analysis; Competitive Landscape; 2024-2032

Global Wet Shave Market Outlook

The global wet shave market attained a value USD 18.56 billion in 2023. The industry is further expected to grow at a CAGR of 9.0% in the forecast period of 2024-2032 to reach a value of USD 40.42 billion by 2032.

 

Wet Shave Market

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Properties and Applications

Wet shave is a shaving type, which usually requires a cream, razor, shaving brush, and aftershave lotion. The wet shaving method gives a clearer shave than the dry shaving method.

 

Wet Shave Market By Segments

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The wet shave can be divided based on:

  • Gender
    • Male
    • Female
  • Product
    • Razor Cartridges
    • Blades
    • Disposable Razors
    • Non-disposable Razors
    • Shaving Lotions and Creams
    • Others
  • Distribution Channel
    • Hypermarkets
    • supermarkets
    • Independent Retailers
    • Others

The EMR report looks into the regional markets of wet shave like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

 

Wet Shave Market By Region

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Market Analysis

The global wet shave market is being driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. The high standard of living and rising disposable incomes are further driving the growth of the industry. The growth in e-commerce industry and innovation concerning razor designs are other factors leading to the growth of the industry. North America is expected to grow at a faster rate as a result of changing lifestyle followed by Europe due to increasing demand for organic ingredients, product innovations, and promotions through advertisements and social media. The Asia Pacific is the largest market for wet shave owing to growing urbanisation, earning capacity of individuals, population, and awareness regarding personal grooming in emerging economies such as China and India.

 

Competitive Landscape

The report presents a detailed analysis of the following key players in the global wet shaving market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Unilever PLC
  • Dollar Shave Club, Inc.
  • The Procter & Gamble Company 
  • Edgewell Personal Care Company 
  • Edwin Jagger Limited 
  • Godrej Consumer Products Limited
  • Johnson & Johnson Services, Inc.
  • D.R. Harris & Co. Ltd
  • Taylor of Old Bond Street
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Gender Type
  • Product
  • Distribution Channel
  • Region
Breakup by Gender Type
  • Male
  • Female
Breakup by Product
  • Razor Cartridges
  • Blades
  • Disposable Razors
  • Non-disposable Razors
  • Shaving Lotions and Creams
  • Others
Breakup by Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Independent Retailers
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Unilever PLC
  • Dollar Shave Club, Inc.
  • The Procter & Gamble Company 
  • Edgewell Personal Care Company 
  • Edwin Jagger Limited 
  • Godrej Consumer Products Limited
  • Johnson & Johnson Services, Inc.
  • D.R. Harris & Co. Ltd
  • Taylor of Old Bond Street
  • Others
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Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Wet Shave Market Analysis
    8.1    Key Industry Highlights
    8.2    Global Wet Shave Historical Market (2018-2023) 
    8.3    Global Wet Shave Market Forecast (2024-2032)
    8.4    Global Wet Shave Market by Gender Type
        8.4.1    Male
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Female
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Wet Shave Market by Product
        8.5.1    Razor Cartridges
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Blades
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Disposable Razors
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
        8.5.4    Non-disposable Razors
            8.5.4.1    Historical Trend (2018-2023)
            8.5.4.2    Forecast Trend (2024-2032)
        8.5.5    Shaving Lotions and Creams
            8.5.5.1    Historical Trend (2018-2023)
            8.5.5.2    Forecast Trend (2024-2032)
        8.5.6    Others
    8.6    Global Wet Shave Market by Distribution Channel
        8.6.1    Hypermarkets
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Supermarkets
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Independent Retailers
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Others
    8.7    Global Wet Shave Market by Region     
      8.7.1    North America
          8.7.1.1    Historical Trend (2018-2023) 
          8.7.1.2    Forecast Trend (2024-2032)
      8.7.2    Europe
          8.7.2.1    Historical Trend (2018-2023) 
          8.7.2.2    Forecast Trend (2024-2032)
      8.7.3    Asia Pacific
          8.7.3.1    Historical Trend (2018-2023) 
          8.7.3.2    Forecast Trend (2024-2032)
      8.7.4    Latin America
          8.7.4.1    Historical Trend (2018-2023) 
          8.7.4.2    Forecast Trend (2024-2032)
      8.7.5    Middle East and Africa
          8.7.5.1    Historical Trend (2018-2023) 
          8.7.5.2    Forecast Trend (2024-2032)
9    North America Wet Shave Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Wet Shave Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5   Others
11    Asia Pacific Wet Shave Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Wet Shave Market  Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Wet Shave  Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value Chain Analysis 
16    Trade Data Analysis (HS Code-330710)

    16.1    Major Exporting Countries
        16.1.1    By Value
        16.1.2    By Volume
    16.2    Major Importing Countries
        16.2.1    By Value
        16.2.2    By Volume 
17    Price Analysis
    17.1    North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    17.2    Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
    17.3    Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
    17.4    Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
    17.5    Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
18    Competitive Landscape
    18.1    Market Structure
    18.2    Company Profiles
        18.2.1    Unilever PLC
            18.2.1.1    Company Overview
            18.2.1.2    Product Portfolio
            18.2.1.3    Demographic Reach and Achievements
            18.2.1.4    Certifications
        18.2.2    Dollar Shave Club, Inc.
            18.2.2.1    Company Overview
            18.2.2.2    Product Portfolio
            18.2.2.3    Demographic Reach and Achievements
            18.2.2.4    Certifications
        18.2.3    The Procter & Gamble Company
            18.2.3.1    Company Overview
            18.2.3.2    Product Portfolio
            18.2.3.3    Demographic Reach and Achievements
            18.2.3.4    Certifications
        18.2.4    Edgewell Personal Care Company
            18.2.4.1    Company Overview
            18.2.4.2    Product Portfolio
            18.2.4.3    Demographic Reach and Achievements
            18.2.4.4    Certifications
        18.2.5    Edwin Jagger Limited
            18.2.5.1    Company Overview
            18.2.5.2    Product Portfolio
            18.2.5.3    Demographic Reach and Achievements
            18.2.5.4    Certifications
        18.2.6    Godrej Consumer Products Limited
            18.2.6.1    Company Overview
            18.2.6.2    Product Portfolio
            18.2.6.3    Demographic Reach and Achievements
            18.2.6.4    Certifications
        18.2.7    Johnson & Johnson Services, Inc.
            18.2.7.1    Company Overview
            18.2.7.2    Product Portfolio
            18.2.7.3    Demographic Reach and Achievements
            18.2.7.4    Certifications
        18.2.8    D.R. Harris & Co. Ltd
            18.2.8.1    Company Overview
            18.2.8.2    Product Portfolio
            18.2.8.3    Demographic Reach and Achievements
            18.2.8.4    Certifications
        18.2.9    Taylor of Old Bond Street
            18.2.9.1    Company Overview
            18.2.9.2    Product Portfolio
            18.2.9.3    Demographic Reach and Achievements
            18.2.9.4    Certifications
        18.2.9    Others
19    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Wet Shave Market: Key Industry Highlights, 2018 and 2032
2.    Global Wet Shave Historical Market: Breakup by Gender Type (USD Million), 2018-2023
3.    Global Wet Shave Market Forecast: Breakup by Gender Type (USD Million), 2024-2032
4.    Global Wet Shave Historical Market: Breakup by Product (USD Million), 2018-2023
5.    Global Wet Shave Market Forecast: Breakup by Product (USD Million), 2024-2032
6.    Global Wet Shave Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7.    Global Wet Shave Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8.    Global Wet Shave Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Wet Shave Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Wet Shave Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Wet Shave Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Wet Shave Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Wet Shave Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Wet Shave Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Major Exporting Countries by Value
21.    Major Importing Countries by Value
22.    Major Exporting Countries by Volume
23.    Major Importing Countries by Volume
24.    North America Historical Price Trends and Forecast 2018-2028
25.    Europe Historical Price Trends and Forecast 2018-2028
26.    Asia Pacific Historical Price Trends and Forecast 2018-2028
27.    Latin America Historical Price Trends and Forecast 2018-2028
28.    Middle East and Africa Historical Price Trends and Forecast 2018-2028
29.    Global Wet Shave Market Structure

Key Questions Answered in the Report

In 2023, the global wet shave market attained a value of nearly USD 18.56 billion.

The market is projected to grow at a CAGR of 9% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 40.42 billion by 2032.    

The major drivers for the market include rising population, increasing number of people adopting corporate culture, and a growing awareness about personal grooming.

The changing lifestyles of the consumers, along with increased disposable incomes, act as key trends for the market.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with Asia Pacific accounting for the largest share in the market.

The gender types include male and female.

The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others.

The leading distribution channels in the market are hypermarkets, supermarkets, and independent retailers, among others.

The key players in the market include Unilever PLC, Dollar Shave Club, Inc., The Procter & Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, Johnson & Johnson Services, Inc., D.R. Harris & Co. Ltd, Taylor of Old Bond Street, Others.

Analyst Review

The global wet shave market attained a value of USD 18.56 billion in 2023, driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. Aided by the high standard of living and rising disposable incomes, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 9%. The market is projected to reach USD 40.42 billion by 2032.   

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The gender types include male and female. The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others. Based on its distribution channels, the wet shave industry can be segmented into hypermarkets, supermarkets, independent retailers, among others. The major regional markets for wet shave are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Asia Pacific accounting for the largest share of the market. The key players in the above market include Unilever PLC, Dollar Shave Club, Inc., The Procter & Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, Johnson & Johnson Services, Inc., D.R. Harris & Co. Ltd, Taylor of Old Bond Street, Others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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