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Global Wet Shave Market: By Gender Type: Male, Female; By Product: Razor Cartridges, Blades, Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Others; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2017-2027); SWOT Analysis; Competitive Landscape; Industry Events and Developments
Global Wet Shave Market Outlook
The global wet shave market attained a value USD 14.2 billion in 2020. The industry is further expected to grow at a CAGR of 9% in the forecast period of 2022-2027 to reach a value of USD 23.9 billion by 2026.
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Properties and Applications
Wet shave is a shaving type, which usually requires a cream, razor, shaving brush, and aftershave lotion. The wet shaving method gives a clearer shave than the dry shaving method.
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The wet shave can be divided based on:
- Gender
- Male
- Female
- Product
- Razor Cartridges
- Blades
- Disposable Razors
- Non-disposable Razors
- Shaving Lotions and Creams
- Others
- Distribution Channel
- Hypermarkets
- supermarkets
- Independent Retailers
- Others
The EMR report looks into the regional markets of wet shave like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The global wet shave market is being driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. The high standard of living and rising disposable incomes are further driving the growth of the industry. The growth in e-commerce industry and innovation concerning razor designs are other factors leading to the growth of the industry. North America is expected to grow at a faster rate as a result of changing lifestyle followed by Europe due to increasing demand for organic ingredients, product innovations, and promotions through advertisements and social media. The Asia Pacific is the largest market for wet shave owing to growing urbanisation, earning capacity of individuals, population, and awareness regarding personal grooming in emerging economies such as China and India.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wet shaving market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Unilever PLC
- The Procter and Gamble Company
- Edgewell Personal Care Company
- Edwin Jagger Limited
- Godrej Consumer Products Limited
- D.R. Harris & Co., Ltd.
- Johnson & Johnson Services, Inc.
- Taylor of Old Bond Street
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2020 |
| Historical Period | 2017-2021 |
| Forecast Period | 2022-2027 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Gender Type, Product, Distribution Channel, Region |
| Breakup by Gender Type | Male, Female |
| Breakup by Product | Razor Cartridges, Blades, Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Others |
| Breakup by Distribution Channel | Hypermarkets, Supermarkets, Independent Retailers, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, EMR’s Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unilever PLC, THE PROCTER & GAMBLE COMPANY, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, D.R. Harris & Co., Ltd., Johnson & Johnson Services, Inc., Taylor of Old Bond Street |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
1.1 Objectives of the Study
1.2 Key findings of the Study
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.4 Inference Data
3 Executive Summary
3.1 Market Overview
3.2 Market Analysis
4 Global Wet Shave Market Analysis
4.1 Global Wet Shave Market (2017-2021) & Forecast (2022-2027)
4.2 Global Wet Shave Market Breakup by Gender Type
4.2.1 Male
4.2.2 Female
4.3 Global Wet Shave Market Breakup by Gender Type: Historical Market (2017-2021) & Forecast (2022-2027)
4.3.1 Male
4.3.2 Female
4.4 Global Wet Shave Market Breakup by Product
4.4.1 Razor Cartridges
4.4.2 Blades
4.4.3 Disposable Razors
4.4.4 Non-disposable Razors
4.4.5 Shaving Lotions & Creams
4.4.6 Others
4.5 Global Wet Shave Market Breakup by Product: Historical Market (2017-2021) & Forecast (2022-2027)
4.5.1 Razor Cartridges
4.5.2 Blades
4.5.3 Disposable Razors
4.5.4 Non-disposable Razors
4.5.5 Shaving Lotions & Creams
4.5.6 Others
4.6 Global Wet Shave Market Breakup by Distribution Channel
4.6.1 Hypermarkets
4.6.2 Supermarkets
4.6.3 Independent Retailers
4.6.4 Others
4.7 Global Wet Shave Market Breakup by Distribution Channel: Historical Market (2017-2021) & Forecast (2022-2027)
4.7.1 Hypermarkets
4.7.2 Supermarkets
4.7.3 Independent Retailers
4.7.4 Others
4.8 Global Wet Shave Market Breakup by Region
4.8.1 North America
4.8.1.1 United States of America
4.8.1.2 Canada
4.8.2 Europe
4.8.2.1 Germany
4.8.2.2 United Kingdom
4.8.2.3 France
4.8.2.4 Italy
4.8.2.5 Others
4.8.3 Asia Pacific
4.8.3.1 China
4.8.3.2 Japan
4.8.5.3 India
4.8.3.4 ASEAN
4.8.3.5 Others
4.8.4 Latin America
4.8.4.1 Brazil
4.8.4.2 Argentina
4.8.4.3 Mexico
4.8.4.4 Others
4.8.5 Middle East & Africa
4.8.5.1 Saudi Arabia
4.8.5.2 United Arab Emirates
4.8.5.3 Nigeria
4.8.5.4 South Africa
4.8.5.5 Others
4.9 Global Wet Shave Market Breakup by Region: Historical Market (2017-2021) & Forecast (2022-2027)
4.9.1 North America
4.9.1.1 United States of America
4.9.1.2 Canada
4.9.2 Europe
4.9.2.1 Germany
4.9.2.2 United Kingdom
4.9.2.3 France
4.9.2.4 Italy
4.9.2.5 Others
4.9.3 Asia Pacific
4.9.3.1 China
4.9.3.2 Japan
4.9.5.3 India
4.9.3.4 ASEAN
4.9.3.5 Others
4.9.4 Latin America
4.9.4.1 Brazil
4.9.4.2 Argentina
4.9.4.3 Mexico
4.9.4.4 Others
4.9.5 Middle East & Africa
4.9.5.1 Saudi Arabia
4.9.5.2 United Arab Emirates
4.9.5.3 Nigeria
4.9.5.4 South Africa
4.9.5.5 Others
5 SWOT Analysis
5.1 Overview
5.2 Strengths
5.3 Weaknesses
5.4 Opportunities
5.5 Threats
6 Porter’s Five Forces Analysis
6.1 Overview
6.2 Buyer’s Power
6.3 Supplier’s Power
6.4 New Entrants
6.5 Degree of Rivalry
6.6 Substitutes
7 Competitive Landscape & Supplier Analysis
7.1 Unilever PLC
7.2 THE PROCTER & GAMBLE COMPANY
7.3 Edgewell Personal Care Company
7.4 Edwin Jagger Limited
7.5 Godrej Consumer Products Limited
7.6 D.R. Harris & Co., Ltd.
7.7 Johnson & Johnson Services, Inc.
7.8 Taylor of Old Bond Street
8 Industry Events and Developments
Key Questions Answered in the Report
In 2020, the global wet shave market attained a value of nearly USD 14.2 billion.
The market is projected to grow at a CAGR of 9% between 2021 and 2026.
The market is estimated to witness a healthy growth in the forecast period of 2022-2027 to reach USD 23.9 billion by 2026.
The major industry drivers are rising population, increasing number of people adopting corporate culture, and a growing awareness about personal grooming.
The key trends in the market are high standard of living and rising disposable incomes.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with Asia Pacific accounting for the largest share in the market.
The gender types include male and female.
The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others.
The leading distribution channels in the market are hypermarkets, supermarkets, and independent retailers, among others.
The major players in the industry are Unilever PLC, The Procter and Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, D.R. Harris & Co., Ltd., Johnson & Johnson Services, Inc., and Taylor of Old Bond Street.
Analyst Review
The global wet shave market attained a value of USD 14.2 billion in 2020, driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. Aided by the high standard of living and rising disposable incomes, the market is expected to witness a further growth in the forecast period of 2022-2027, growing at a CAGR of 9%. The market is projected to reach USD 23.9 billion by 2026.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The gender types include male and female. The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others. Based on its distribution channels, the wet shave industry can be segmented into hypermarkets, supermarkets, independent retailers, among others. The major regional markets for wet shave are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Asia Pacific accounting for the largest share of the market. The key players in the above market include Unilever PLC, The Procter and Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, D.R. Harris & Co., Ltd., Johnson & Johnson Services, Inc., and Taylor of Old Bond Street.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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