Global Wet Shave Market: By Gender Type: Male, Female; By Product:  Razor Cartridges, Blades, Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Others; By Distribution Channel: Hypermarkets, Supermarkets, Independent Retailers, Others; By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa; Historical Supply and Demand (2015-2019); Supply and Demand Forecast (2020-2025); SWOT Analysis; Porter’s Five Forces Analysis; Competitive Landscape; Events and Developments

Global Wet Shave Market Key Insights:

Market Outlook

The global wet shave market attained a value USD 13.1 billion in 2019. The industry is further expected to grow at a CAGR of 9% in the forecast period of 2020-2025 to reach a value of USD 21.9 billion by 2025 owing to increasing expenditures on personal care products and continuous developments in wet shave products.

Properties and Applications

Wet shave is a shaving type, which usually requires a cream, razor, shaving brush, and aftershave lotion. The wet shaving method gives a clearer shave than the dry shaving method.

The wet shave can be divided based on:

• Gender
  • Male
  • Female
• Product
  • Razor Cartridges
  • Blades
  • Disposable Razors
  • Non-disposable Razors
  • Shaving Lotions and Creams
  • Others
• Distribution Channel
  • Hypermarkets
  • supermarkets
  • Independent Retailers
  • Others

The EMR report looks into the regional markets of wet shave like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.

Market Analysis

The global wet shave market is being driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. The high standard of living and rising disposable incomes are further driving the growth of the industry. The growth in e-commerce industry and innovation concerning razor designs are other factors leading to the growth of the industry. North America is expected to grow at a faster rate as a result of changing lifestyle followed by Europe due to increasing demand for organic ingredients, product innovations, and promotions through advertisements and social media. The Asia Pacific is the largest market for wet shave owing to growing urbanisation, earning capacity of individuals, population, and awareness regarding personal grooming in emerging economies such as China and India.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global wet shaving market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Unilever PLC
• The Procter and Gamble Company
• Edgewell Personal Care Company
• Edwin Jagger Limited
• Godrej Consumer Products Limited
• D.R. Harris & Co., Ltd.
• Johnson & Johnson Services, Inc.
• Taylor of Old Bond Street

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.

Key Questions Answered in the Report:

• How has the global wet shave market performed in the previous years (2015-2019)?
• What is the forecast assessment of the industry for 2020-2025?
• What are the major drivers in the historical (2015-2019) and forecast (2020-2025) periods?
• What are the major constraints in the historical (2015-2019) and forecast (2020-2025) periods?
• What are the major demand indicators of the global wet shave market?
• Who are the key manufacturers of razor cartridges, blades, disposable razors, non-disposable razors, and shaving lotions and creams in the global wet shave industry?
• What is the degree of competition in the global wet shave market?
• What are the major events and developments taking place within the global wet shave industry?

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