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Global Wet Shave Market: By Gender Type: Male, Female; By Product: Razor Cartridges, Blades, Disposable Razors, Non-disposable Razors, Shaving Lotions and Creams, Others; By Distribution Channel; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Competitive Landscape; Industry Events and Developments
Global Wet Shave Market Outlook
The global wet shave market attained a value USD 17.01 billion in 2022. The industry is further expected to grow at a CAGR of 9.1% in the forecast period of 2023-2028 to reach a value of USD 28.53 billion by 2028.
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Properties and Applications
Wet shave is a shaving type, which usually requires a cream, razor, shaving brush, and aftershave lotion. The wet shaving method gives a clearer shave than the dry shaving method.
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The wet shave can be divided based on:
- Gender
- Male
- Female
- Product
- Razor Cartridges
- Blades
- Disposable Razors
- Non-disposable Razors
- Shaving Lotions and Creams
- Others
- Distribution Channel
- Hypermarkets
- supermarkets
- Independent Retailers
- Others
The EMR report looks into the regional markets of wet shave like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The global wet shave market is being driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. The high standard of living and rising disposable incomes are further driving the growth of the industry. The growth in e-commerce industry and innovation concerning razor designs are other factors leading to the growth of the industry. North America is expected to grow at a faster rate as a result of changing lifestyle followed by Europe due to increasing demand for organic ingredients, product innovations, and promotions through advertisements and social media. The Asia Pacific is the largest market for wet shave owing to growing urbanisation, earning capacity of individuals, population, and awareness regarding personal grooming in emerging economies such as China and India.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wet shaving market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Unilever PLC
- The Procter and Gamble Company
- Edgewell Personal Care Company
- Edwin Jagger Limited
- Godrej Consumer Products Limited
- D.R. Harris & Co., Ltd.
- Johnson & Johnson Services, Inc.
- Taylor of Old Bond Street
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Gender Type, Product, Distribution Channel, Region |
| Breakup by Gender Type | Male, Female |
| Breakup by Product | Razor Cartridges, Blades, Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Others |
| Breakup by Distribution Channel | Hypermarkets, Supermarkets, Independent Retailers, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Unilever PLC, THE PROCTER & GAMBLE COMPANY, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, D.R. Harris & Co., Ltd., Johnson & Johnson Services, Inc., Taylor of Old Bond Street |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Wet Shave Market Analysis
8.1 Key Industry Highlights
8.2 Global Wet Shave Historical Market (2018-2022)
8.3 Global Wet Shave Market Forecast (2023-2028)
8.4 Global Wet Shave Market by Gender Type
8.4.1 Male
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Female
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Wet Shave Market by Product
8.5.1 Razor Cartridges
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 Blades
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.5.3 Disposable Razors
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2022)
8.5.3.3 Forecast Trend (2023-2028)
8.5.4 Non-disposable Razors
8.5.4.1 Market Share
8.5.4.2 Historical Trend (2018-2022)
8.5.4.3 Forecast Trend (2023-2028)
8.5.5 Shaving Lotions and Creams
8.5.5.1 Market Share
8.5.5.2 Historical Trend (2018-2022)
8.5.5.3 Forecast Trend (2023-2028)
8.5.6 Others
8.6 Global Wet Shave Market by Distribution Channel
8.6.1 Hypermarkets
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Supermarkets
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Independent Retailers
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.6.4 Others
8.7 Global Wet Shave Market by Region
8.7.1 Market Share
8.7.1.1 North America
8.7.1.2 Europe
8.7.1.3 Asia Pacific
8.7.1.4 Latin America
8.7.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Trade Data Analysis (HS Code-330710)
12.1 Major Exporting Countries
12.1.1 By Value
12.1.2 By Volume
12.2 Major Importing Countries
12.2.1 By Value
12.2.2 By Volume
13 Price Analysis
13.1 North America Historical Price Trends (2018-2022) and Forecast (2023-2028)
13.2 Europe Historical Price Trends (2018-2022) and Forecast (2023-2028)
13.3 Asia Pacific Historical Price Trends (2018-2022) and Forecast (2023-2028)
13.4 Latin America Historical Price Trends (2018-2022) and Forecast (2023-2028)
13.5 Middle East and Africa Historical Price Trends (2018-2022) and Forecast (2023-2028)
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Dollar Shave Club, Inc.
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 The Procter & Gamble Company
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Edgewell Personal Care Company
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Edwin Jagger Limited
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Godrej Consumer Products Limited
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 D.R. Harris & Co. Ltd
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Taylor of Old Bond Street, Ltd.
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Others
15 Industry Events and Developments
List of Key Figures and Tables
1. Global Wet Shave Market: Key Industry Highlights, 2018 and 2028
2. Global Wet Shave Historical Market: Breakup by Gender Type (USD Million), 2018-2022
3. Global Wet Shave Market Forecast: Breakup by Gender Type (USD Million), 2023-2028
4. Global Wet Shave Historical Market: Breakup by Product (USD Million), 2018-2022
5. Global Wet Shave Market Forecast: Breakup by Product (USD Million), 2023-2028
6. Global Wet Shave Historical Market: Breakup by Distribution Channel (USD Million), 2018-2022
7. Global Wet Shave Market Forecast: Breakup by Distribution Channel (USD Million), 2023-2028
8. Global Wet Shave Historical Market: Breakup by Region (USD Million), 2018-2022
9. Global Wet Shave Market Forecast: Breakup by Region (USD Million), 2023-2028
10. North America Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2022
11. North America Wet Shave Market Forecast: Breakup by Country (USD Million), 2023-2028
12. Europe Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2022
13. Europe Wet Shave Market Forecast: Breakup by Country (USD Million), 2023-2028
14. Asia Pacific Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2022
15. Asia Pacific Wet Shave Market Forecast: Breakup by Country (USD Million), 2023-2028
16. Latin America Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2022
17. Latin America Wet Shave Market Forecast: Breakup by Country (USD Million), 2023-2028
18. Middle East and Africa Wet Shave Historical Market: Breakup by Country (USD Million), 2018-2022
19. Middle East and Africa Wet Shave Market Forecast: Breakup by Country (USD Million), 2023-2028
20. Major Exporting Countries by Value
21. Major Importing Countries by Value
22. Major Exporting Countries by Volume
23. Major Importing Countries by Volume
24. North America Historical Price Trends and Forecast 2018-2028
25. Europe Historical Price Trends and Forecast 2018-2028
26. Asia Pacific Historical Price Trends and Forecast 2018-2028
27. Latin America Historical Price Trends and Forecast 2018-2028
28. Middle East and Africa Historical Price Trends and Forecast 2018-2028
29. Global Wet Shave Market Structure
Key Questions Answered in the Report
In 2022, the global wet shave market attained a value of nearly USD 17.01 billion.
The market is projected to grow at a CAGR of 9.1% between 2023 and 2028.
The market is estimated to witness a healthy growth in the forecast period of 2023-2028 to reach USD 28.53 billion by 2028.
The major drivers for the market include rising population, increasing number of people adopting corporate culture, and a growing awareness about personal grooming.
The changing lifestyles of the consumers, along with increased disposable incomes, act as key trends for the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with Asia Pacific accounting for the largest share in the market.
The gender types include male and female.
The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others.
The leading distribution channels in the market are hypermarkets, supermarkets, and independent retailers, among others.
The key players in the market include Unilever PLC, The Procter and Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, D.R. Harris & Co., Ltd., Johnson & Johnson Services, Inc., and Taylor of Old Bond Street.
Analyst Review
The global wet shave market attained a value of USD 17.01 billion in 2022, driven by the increasing number of people adopting corporate culture and a growing awareness about personal grooming. Aided by the high standard of living and rising disposable incomes, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 9.1%. The market is projected to reach USD 28.53 billion by 2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. The gender types include male and female. The products include razor cartridges, blades, disposable razors, non-disposable razors, shaving lotions and creams, among others. Based on its distribution channels, the wet shave industry can be segmented into hypermarkets, supermarkets, independent retailers, among others. The major regional markets for wet shave are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Asia Pacific accounting for the largest share of the market. The key players in the above market include Unilever PLC, The Procter and Gamble Company, Edgewell Personal Care Company, Edwin Jagger Limited, Godrej Consumer Products Limited, D.R. Harris & Co., Ltd., Johnson & Johnson Services, Inc., and Taylor of Old Bond Street.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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