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Market Outlook
The global wi-fi analytics market attained a value of around USD 5.5 billion in 2019. The industry is further expected to grow in the forecast period of 2020-2025 at a CAGR of about 25% to reach USD 21 billion by 2025. The industry is majorly being driven by the rapidly rising number of smartphone users. North America is the leading region for the industry and is likely to continue dominating the global market in the forecast period as well.
Properties and Applications
Wi-fi analytics refers to the use of wi-fi network data on device like smartphones and laptops. It includes detailed data on the behaviour of devices, both in the area covered by the wi-fi network and on wi-fi network activity.
Based on component, the wi-fi analytics market can be divided into:
On the basis of deployment, the industry is segmented into:
The industry can be broadly categorised on the basis of its applications into:
It finds its end-uses in the following industries:
The EMR report looks into the regional wi-fi analytics markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
Market Analysis
Drivers such as increasing users of smartphones and the increasing deployment of smart cities leading to increased public wi-fi hotspots will boost the industry growth. The key drivers of the wi-fi analytics market involve the increasing the use of smart devices, the need for consumer understanding, as well as the refinement of the marketing strategy to increase profits. The global lack of consistent compliance with regulations is, however, expected to impede the wi-fi analytics market growth.
Cloud deployment is expected to grow at a faster rate during the forecast period. Cloud-based wi-fi analytical systems offer a variety of advantages, including quick deployment, reduced installation, and running costs, lower maintenance costs, 24X7 data accessibility, scalability, protection, and ease of use for small and medium-sized enterprises. On-demand solutions are typically available via the internet and accessible from anywhere, wherever possible. These solutions are usually subscription-based and can be easily adapted.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wi-fi analytics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
Key Questions Answered in the Report:
1 Preface
1.1 Objectives of the Study
1.1.1 Research Objective
1.1.2 Key Findings of the Report
2 Research Methodology
2.1 Data Extraction
2.2 Data Corroboration
2.3 Market Structure
2.4 Assumptions
2.5 Market Models
3 Introduction
3.1 Market Outlook
3.2 Market Scope and Segmentation
3.3 Additional Insights
4 Executive Summary
4.1 Key Market Developments
4.2 Market Analysis
4.3 Key Players
4.4 Market Revenue and Growth
5 Market Dynamics
5.1 Market Driver Analysis
5.2 Market Restraint Analysis
5.3 Industry Challenges
5.4 Industry Opportunities
6 Global Wi-Fi Analytics Market Analysis
6.1 Global Wi-Fi Analytics Historical Market (2014-2018) & Forecast (2019-2024)
6.2 Global Wi-Fi Analytics Market Breakup by Component
6.2.1 Solutions
6.2.2 Services
6.3 Global Wi-Fi Analytics Market Breakup by Component: Historical Market (2014-2018) & Forecast (2019-2024)
6.3.1 Solutions
6.3.2 Services
6.4 Global Wi-Fi Analytics Market Breakup by Deployment
6.4.1 Cloud
6.4.2 On-Premises
6.5 Global Wi-Fi Analytics Market Breakup by Deployment: Historical Market (2014-2018) & Forecast (2019-2024)
6.5.1 Cloud
6.5.2 On-Premises
6.6 Global Wi-Fi Analytics Market Breakup by Application
6.6.1 Marketing and Advertising
6.6.2 Customer Engagement and Experience Management
6.6.3 Customer Behaviour and Security Management
6.7 Global Wi-Fi Analytics Market Breakup by Application: Historical Market (2014-2018) & Forecast (2019-2024)
6.7.1 Marketing and Advertising
6.7.2 Customer Engagement and Experience Management
6.7.3 Customer Behaviour and Security Management
6.8 Global Wi-Fi Analytics Market Breakup by End Use
6.8.1 Transport
6.8.2 Retail
6.8.3 Sports and Entertainment
6.8.4 Hospitality
6.8.5 Others
6.9 Global Wi-Fi Analytics Market Breakup by End Use: Historical Market (2014-2018) & Forecast (2019-2024)
6.9.1 Transport
6.9.2 Retail
6.9.3 Sports and Entertainment
6.9.4 Hospitality
6.9.5 Others
6.10 Global Wi-Fi Analytics Market Breakup by Region
6.10.1 North America
6.10.1.1 United States of America
6.10.1.2 Canada
6.10.2 Europe
6.10.2.1 Germany
6.10.2.2 United Kingdom
6.10.2.3 France
6.10.2.4 Italy
6.10.2.5 Others
6.10.3 Asia Pacific
6.10.3.1 China
6.10.3.2 Japan
6.10.3.3 India
6.10.3.4 ASEAN
6.10.3.5 Others
6.10.4 Latin America
6.10.4.1 Brazil
6.10.4.2 Argentina
6.10.4.3 Mexico
6.10.4.4 Others
6.10.5 Middle East & Africa
6.10.5.1 Saudi Arabia
6.10.5.2 United Arab Emirates
6.10.5.3 Nigeria
6.10.5.4 South Africa
6.10.5.5 Others
6.11 Global Wi-Fi Analytics Market Breakup by Region: Historical Market (2014-2018) & Forecast (2019-2024)
6.11.1 North America
6.11.1.1 United States of America
6.11.1.2 Canada
6.11.2 Europe
6.11.2.1 Germany
6.11.2.2 United Kingdom
6.11.2.3 France
6.11.2.4 Italy
6.11.2.5 Others
6.11.3 Asia Pacific
6.11.3.1 China
6.11.3.2 Japan
6.11.3.3 India
6.11.3.4 ASEAN
6.11.3.5 Others
6.11.4 Latin America
6.11.4.1 Brazil
6.11.4.2 Argentina
6.11.4.3 Mexico
6.11.4.4 Others
6.11.5 Middle East & Africa
6.11.5.1 Saudi Arabia
6.11.5.2 United Arab Emirates
6.11.5.3 Nigeria
6.11.5.4 South Africa
6.11.5.5 Others
7 SWOT Analysis
7.1 Overview
7.2 Strengths
7.3 Weaknesses
7.4 Opportunities
7.5 Threats
8 Porter’s Five Forces Analysis
8.1 Overview
8.2 Buyer’s Power
8.3 Supplier’s Power
8.4 New Entrants
8.5 Degree of Rivalry
8.6 Substitutes
9 Competitive Landscape & Supplier Analysis
9.1 Cisco Systems, Inc. (NASDAQ: CSCO)
9.1.1 Company Overview
9.1.2 Financial Analysis
9.2 Skyfii Ltd. (ASX: SKF)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.3 Cloud4Wi Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.4 Fortinet, Inc. (NASDAQ: FTNT)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.5 Purple Wifi Ltd.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.6 Hughes Network Systems LLC.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.7 Aruba Networks, Inc. (NASDAQ: ARUN)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.8 Yelp Inc. (NYSE: YELP)
9.8.1 Company Overview
9.8.2 Financial Analysis
9.9 Others
10 Events and Development
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