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Global Wi-Fi Analytics Market: By Component: Solutions, Services; By Deployment: Cloud, On-Premises; By Application; By End Use; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Industry Events and Developments
Global Wi-Fi Analytics Market Key Outlook
The global wi-fi analytics market attained a value of around USD 5.5 billion in 2020. The industry is further expected to grow in the forecast period of 2023-2028 at a CAGR of about 25% to reach USD 21 billion by 2026.
The industry is majorly being driven by the rapidly rising number of smartphone users. North America is the leading region for the industry and is likely to continue dominating the global market in the forecast period as well.
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Market Segmentation
Wi-fi analytics refers to the use of wi-fi network data on device like smartphones and laptops. It includes detailed data on the behaviour of devices, both in the area covered by the wi-fi network and on wi-fi network activity.
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Based on component, the wi-fi analytics market can be divided into:
- Solutions
- Services
On the basis of deployment, the industry is segmented into:
- Cloud
- On-Premises
The industry can be broadly categorised on the basis of its applications into:
- Marketing and Advertising
- Customer Engagement and Experience Management
- Customer Behaviour and Security Management
It finds its end-uses in the following industries:
- Transport
- Retail
- Sports and Entertainment
- Hospitality
- Others
The EMR report looks into the regional wi-fi analytics markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
Drivers such as increasing users of smartphones and the increasing deployment of smart cities leading to increased public wi-fi hotspots will boost the industry growth. The key drivers of the wi-fi analytics market involve the increasing the use of smart devices, the need for consumer understanding, as well as the refinement of the marketing strategy to increase profits. The global lack of consistent compliance with regulations is, however, expected to impede the wi-fi analytics market growth.
Cloud deployment is expected to grow at a faster rate during the forecast period. Cloud-based wi-fi analytical systems offer a variety of advantages, including quick deployment, reduced installation, and running costs, lower maintenance costs, 24X7 data accessibility, scalability, protection, and ease of use for small and medium-sized enterprises. On-demand solutions are typically available via the internet and accessible from anywhere, wherever possible. These solutions are usually subscription-based and can be easily adapted.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wi-fi analytics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Skyfii Ltd. (ASX: SKF)
- Cloud4Wi Inc.
- Fortinet, Inc. (NASDAQ: FTNT)
- Hughes Network Systems LLC
- Yelp Inc. (NYSE: YELP)
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Deployment, Application, End Use, Region |
| Breakup by Component | Solutions, Services |
| Breakup by Deployment | Cloud, On-Premises |
| Breakup by Application | Marketing and Advertising, Customer Engagement and Experience Management, Customer Behaviour and Security Management |
| Breakup by End Use | Transport, Retail, Sports and Entertainment, Hospitality, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Skyfii Ltd. (ASX: SKF), Cloud4Wi Inc., Fortinet, Inc. (NASDAQ: FTNT), Hughes Network Systems LLC, Yelp Inc. (NYSE: YELP), Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Wi-Fi Analytics Market Analysis
8.1 Key Industry Highlights
8.2 Global Wi-Fi Analytics Historical Market (2018-2022)
8.3 Global Wi-Fi Analytics Market Forecast (2023-2028)
8.4 Global Wi-Fi Analytics Market by Component
8.4.1 Solutions
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2022)
8.4.1.3 Forecast Trend (2023-2028)
8.4.2 Services
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2022)
8.4.2.3 Forecast Trend (2023-2028)
8.5 Global Wi-Fi Analytics Market by Deployment
8.5.1 Cloud
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2022)
8.5.1.3 Forecast Trend (2023-2028)
8.5.2 On-Premises
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2022)
8.5.2.3 Forecast Trend (2023-2028)
8.6 Global Wi-Fi Analytics Market by Application
8.6.1 Marketing and Advertising
8.6.1.1 Market Share
8.6.1.2 Historical Trend (2018-2022)
8.6.1.3 Forecast Trend (2023-2028)
8.6.2 Customer Engagement and Experience Management
8.6.2.1 Market Share
8.6.2.2 Historical Trend (2018-2022)
8.6.2.3 Forecast Trend (2023-2028)
8.6.3 Customer Behavior and Security Management
8.6.3.1 Market Share
8.6.3.2 Historical Trend (2018-2022)
8.6.3.3 Forecast Trend (2023-2028)
8.7 Global Wi-Fi Analytics Market by End Use
8.7.1 Transport
8.7.1.1 Market Share
8.7.1.2 Historical Trend (2018-2022)
8.7.1.3 Forecast Trend (2023-2028)
8.7.2 Retail
8.7.2.1 Market Share
8.7.2.2 Historical Trend (2018-2022)
8.7.2.3 Forecast Trend (2023-2028)
8.7.3 Sports and Entertainment
8.7.3.1 Market Share
8.7.3.2 Historical Trend (2018-2022)
8.7.3.3 Forecast Trend (2023-2028)
8.7.4 Hospitality
8.7.4.1 Market Share
8.7.4.2 Historical Trend (2018-2022)
8.7.4.3 Forecast Trend (2023-2028)
8.7.5 Others
8.8 Global Wi-Fi Analytics Market by Region
8.8.1 Market Share
8.8.1.1 North America
8.8.1.2 Europe
8.8.1.3 Asia Pacific
8.8.1.4 Latin America
8.8.1.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2022)
9.4.2 Forecast Trend (2023-2028)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2022)
9.5.2 Forecast Trend (2023-2028)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Skyfii Ltd. (ASX: SKF)
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Cloud4Wi Inc.
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Fortinet, Inc. (NASDAQ: FTNT)
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Hughes Network Systems LLC
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Yelp Inc. (NYSE: YELP)
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Industry Events and Developments
List of Key Figures and Tables
1. Global Wi-Fi Analytics Market: Key Industry Highlights, 2018 and 2028
2. Global Wi-Fi Analytics Historical Market: Breakup by Component (USD Billion), 2018-2022
3. Global Wi-Fi Analytics Market Forecast: Breakup by Component (USD Billion), 2023-2028
4. Global Wi-Fi Analytics Historical Market: Breakup by Deployment (USD Billion), 2018-2022
5. Global Wi-Fi Analytics Market Forecast: Breakup by Deployment (USD Billion), 2023-2028
6. Global Wi-Fi Analytics Historical Market: Breakup by Application (USD Billion), 2018-2022
7. Global Wi-Fi Analytics Market Forecast: Breakup by Application (USD Billion), 2023-2028
8. Global Wi-Fi Analytics Historical Market: Breakup by End Use (USD Billion), 2018-2022
9. Global Wi-Fi Analytics Market Forecast: Breakup by End Use (USD Billion), 2023-2028
10. Global Wi-Fi Analytics Historical Market: Breakup by Region (USD Billion), 2018-2022
11. Global Wi-Fi Analytics Market Forecast: Breakup by Region (USD Billion), 2023-2028
12. North America Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
13. North America Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
14. Europe Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
15. Europe Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
16. Asia Pacific Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
17. Asia Pacific Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
18. Latin America Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
19. Latin America Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
20. Middle East and Africa Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2022
21. Middle East and Africa Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2023-2028
22. Global Wi-Fi Analytics Market Structure
Key Questions Answered in the Report
In 2020, the global wi-fi analytics market attained a value of about USD 5.5 billion.
The market is projected to grow at a CAGR of 25% between 2023-2028.
The increasing use of smart devices such as smartphones and laptops, the growing number of connected devices, and the surging construction of smart city are propelling the market growth.
The market growth is anticipated to be determined by the rising deployment cloud-based wi-fi analytics owing to advantages, such as quick deployment, reduced operation costs, and scalability, among others.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant components of wi-fi analytics are solutions and services.
The different deployment of wi-fi analytics are cloud and on-premises.
The various applications of wi-fi analytics include marketing and advertising, customer engagement and experience management, and customer behaviour and security management.
The major end uses of wi-fi analytics are transport, retail, sports and entertainment, and hospitality, among others.
The major players in the industry are Skyfii Ltd., Cloud4Wi Inc., Fortinet, Inc., Hughes Network Systems LLC, and Yelp Inc., among others.
Analyst Review
The global wi-fi analytics market attained a value of nearly USD 5.5 billion in 2020, driven by the rising penetration of connected devices. Aided by the deployment of cloud-based wi-fi analytics, the market is expected to witness a further growth in the forecast period of 2023-2028, growing at a CAGR of 25%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on component, the wi-fi analytics industry can be divided into solutions and services. On the basis of deployment, the market can be segmented into cloud and on-premises. On the basis of application, the market can be classified into marketing and advertising, customer engagement and experience management, and customer behaviour and security management. Based on end use, the market can be categorised into transport, retail, sports and entertainment, and hospitality, among others. The major regional markets for wi-fi analytics are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Skyfii Ltd., Cloud4Wi Inc., Fortinet, Inc., Hughes Network Systems LLC, and Yelp Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them rsemain ahead of their competition.
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