Reports
Global Wi-Fi Analytics Market Size, Share, Trends, Forecast: By Component: Solutions, Services; By Deployment: Cloud, On-Premises; By Application: Marketing and Advertising, Customer Engagement and Experience Management, Customer Behavior and Security Management; By End Use; Regional Analysis; Competitive Landscape; 2024-2032
Global Wi-Fi Analytics Market Key Outlook
The global wi-fi analytics market attained a value of around USD 5.5 billion in 2020. The industry is further expected to grow in the forecast period of 2024-2032 at a CAGR of about 25% to reach USD 21 billion by 2026.
The industry is majorly being driven by the rapidly rising number of smartphone users. North America is the leading region for the industry and is likely to continue dominating the global market in the forecast period as well.
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Market Segmentation
Wi-fi analytics refers to the use of wi-fi network data on device like smartphones and laptops. It includes detailed data on the behaviour of devices, both in the area covered by the wi-fi network and on wi-fi network activity.
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Based on component, the wi-fi analytics market can be divided into:
- Solutions
- Services
On the basis of deployment, the industry is segmented into:
- Cloud
- On-Premises
The industry can be broadly categorised on the basis of its applications into:
- Marketing and Advertising
- Customer Engagement and Experience Management
- Customer Behaviour and Security Management
It finds its end-uses in the following industries:
- Transport
- Retail
- Sports and Entertainment
- Hospitality
- Others
The EMR report looks into the regional wi-fi analytics markets like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
Drivers such as increasing users of smartphones and the increasing deployment of smart cities leading to increased public wi-fi hotspots will boost the industry growth. The key drivers of the wi-fi analytics market involve the increasing the use of smart devices, the need for consumer understanding, as well as the refinement of the marketing strategy to increase profits. The global lack of consistent compliance with regulations is, however, expected to impede the wi-fi analytics market growth.
Cloud deployment is expected to grow at a faster rate during the forecast period. Cloud-based wi-fi analytical systems offer a variety of advantages, including quick deployment, reduced installation, and running costs, lower maintenance costs, 24X7 data accessibility, scalability, protection, and ease of use for small and medium-sized enterprises. On-demand solutions are typically available via the internet and accessible from anywhere, wherever possible. These solutions are usually subscription-based and can be easily adapted.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global wi-fi analytics market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Skyfii Ltd. (ASX: SKF)
- Cloud4Wi Inc.
- Fortinet, Inc. (NASDAQ: FTNT)
- Hughes Network Systems LLC
- Yelp Inc. (NYSE: YELP)
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Component, Deployment, Application, End Use, Region |
| Breakup by Component | Solutions, Services |
| Breakup by Deployment | Cloud, On-Premises |
| Breakup by Application | Marketing and Advertising, Customer Engagement and Experience Management, Customer Behaviour and Security Management |
| Breakup by End Use | Transport, Retail, Sports and Entertainment, Hospitality, Others |
| Breakup by Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered | Skyfii Ltd. (ASX: SKF), Cloud4Wi Inc., Fortinet, Inc. (NASDAQ: FTNT), Hughes Network Systems LLC, Yelp Inc. (NYSE: YELP), Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Wi-Fi Analytics Market Analysis
8.1 Key Industry Highlights
8.2 Global Wi-Fi Analytics Historical Market (2018-2023)
8.3 Global Wi-Fi Analytics Market Forecast (2024-2032)
8.4 Global Wi-Fi Analytics Market by Component
8.4.1 Solutions
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Services
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Wi-Fi Analytics Market by Deployment
8.5.1 Cloud
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 On-Premises
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Wi-Fi Analytics Market by Application
8.6.1 Marketing and Advertising
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Customer Engagement and Experience Management
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Customer Behavior and Security Management
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.7 Global Wi-Fi Analytics Market by End Use
8.7.1 Transport
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Retail
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Sports and Entertainment
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Hospitality
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Wi-Fi Analytics Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Wi-Fi Analytics Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Wi-Fi Analytics Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Wi-Fi Analytics Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Wi-Fi Analytics Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Wi-Fi Analytics Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Skyfii Ltd. (ASX: SKF)
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Cloud4Wi Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Fortinet, Inc. (NASDAQ: FTNT)
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Hughes Network Systems LLC
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Yelp Inc. (NYSE: YELP)
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Wi-Fi Analytics Market: Key Industry Highlights, 2018 and 2032
2. Global Wi-Fi Analytics Historical Market: Breakup by Component (USD Billion), 2018-2023
3. Global Wi-Fi Analytics Market Forecast: Breakup by Component (USD Billion), 2024-2032
4. Global Wi-Fi Analytics Historical Market: Breakup by Deployment (USD Billion), 2018-2023
5. Global Wi-Fi Analytics Market Forecast: Breakup by Deployment (USD Billion), 2024-2032
6. Global Wi-Fi Analytics Historical Market: Breakup by Application (USD Billion), 2018-2023
7. Global Wi-Fi Analytics Market Forecast: Breakup by Application (USD Billion), 2024-2032
8. Global Wi-Fi Analytics Historical Market: Breakup by End Use (USD Billion), 2018-2023
9. Global Wi-Fi Analytics Market Forecast: Breakup by End Use (USD Billion), 2024-2032
10. Global Wi-Fi Analytics Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Wi-Fi Analytics Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Wi-Fi Analytics Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Wi-Fi Analytics Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Wi-Fi Analytics Market Structure
Key Questions Answered in the Report
In 2020, the global wi-fi analytics market attained a value of about USD 5.5 billion.
The market is projected to grow at a CAGR of 25% between 2024-2032.
The market is assessed to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 21 billion by 2032.
The increasing use of smart devices such as smartphones and laptops, the growing number of connected devices, and the surging construction of smart city are propelling the market growth.
The key trends guiding the market include the growing deployment of cloud-based wi-fi analytics, the increasing public wi-fi hotspots, and the rising availability of on-demand solutions.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The significant components of wi-fi analytics are solutions and services.
The different deployment segments considered in the market report include on-premises and cloud.
The various applications of wi-fi analytics include marketing and advertising, customer engagement and experience management, and customer behaviour and security management.
The major end uses of wi-fi analytics are transport, retail, sports and entertainment, and hospitality, among others.
The major players in the market are Skyfii Ltd., Cloud4Wi Inc., Fortinet, Inc., Hughes Network Systems LLC, and Yelp Inc., among others.
Analyst Review
The global wi-fi analytics market attained a value of nearly USD 5.5 billion in 2020, driven by the rising penetration of connected devices. Aided by the deployment of cloud-based wi-fi analytics, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 25%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on component, the wi-fi analytics industry can be divided into solutions and services. On the basis of deployment, the market can be segmented into cloud and on-premises. On the basis of application, the market can be classified into marketing and advertising, customer engagement and experience management, and customer behaviour and security management. Based on end use, the market can be categorised into transport, retail, sports and entertainment, and hospitality, among others. The major regional markets for wi-fi analytics are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Skyfii Ltd., Cloud4Wi Inc., Fortinet, Inc., Hughes Network Systems LLC, and Yelp Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them rsemain ahead of their competition.
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