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Report Overview
The global wine market size was valued at USD 483.80 Billion in 2025. The industry is expected to grow at a CAGR of 6.20% during the forecast period of 2026-2035 to reach a value of USD 882.90 Billion by 2035. The strategic expansion of distribution networks and regional market penetration efforts by established and emerging wine producers is propelling the market growth.
Major companies in the global wine market are responding to the increasing trend of diverse consumer demand and competition by partnering with big distributors and expanding into strategic marketplaces to increase brand exposure and accessibility. For instance, in May 2025, Avaline formed a national distribution partnership with Southern Glazer’s Wine & Spirits, the largest beverage alcohol distributor in North America, exclusively to fuel the next phase of national expansion and ensure wider accessibility of its organic wine products to a wider range of people across several states. Similarly, in August 2025, Skurnik Wines & Spirits expanded the distribution of Grounded Wine Co. into the California market. Such efforts drive overall wine consumption globally, further heightening awareness and accessibility of emerging brands in the wine market.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
Compound Annual Growth Rate
6.2%
Value in USD Billion
2026-2035
*this image is indicative*
| Global Wine Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 483.80 |
| Market Size 2035 | USD Billion | 882.90 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 6.20% |
| CAGR 2026-2035 - Market by Region | Asia Pacific | 7.0% |
| CAGR 2026-2035 - Market by Country | India | 8.0% |
| CAGR 2026-2035 - Market by Country | Canada | 6.8% |
| CAGR 2026-2035 - Market by Colour | Red Wine | 6.9% |
| CAGR 2026-2035 - Market by Distribution Channel | Off-Trade | 7.1% |
| Market Share by Country 2025 | Australia | 2.9% |
Key Trends and Recent Developments
Cross-Border and International Distribution Alliances
Cross-border distribution partnerships allow wine producers to enter new markets and improve global presence by utilizing local connections of established partners. The partnerships also make it easier to establish in the region which offer support for export growth and brand development in the wine market. Exemplifying this, in July 2025, Charles Smith chose Pasqua Wines to be their exclusive international distributors and minority partner to improve their global footprint.
Product Innovation with New Wine Formats and Packaging
Product innovation plays an major role in shaping consumer purchasing behavior as it enables brand offerings to match the consumers' preferences for convenience, portability, and experience-driven consumption. Brands are using different formats to stand out against competitors, attract new customers and deepen the relationships with existing ones. For instance, in August 2025, Texas winery innovator Ron Yates introduced The Get Together, one of the first premium boxed wines in the Texas market. This packaging innovation caters to lifestyle-focused consumers, makes the product more accessible than the usual bottles and fuels the wine market growth by offering a new interpretation of premium wine consumption and experience.
Strategic Investment Partnerships for Scaling Production and Marketing
Strategic investments made between wine producers and larger industry players help supply funds for scaling up production and boost marketing. This also helps in developing a structure for distribution of products across the global wine market landscape. To cite an instance, in August 2025, Invivo, a wine producer based in New Zealand, acquired a strategic investment from Indevin, which helped increase its overall distribution, production capacity, and even marketing support for fundamental brands such as Invivo X and GN wines.
Collaborative Product Launches Supporting Social Missions
Collaborative product launch efforts where brands can leverage social impact initiatives make an effective difference for consumer engagement as well as for brand differentiation. In February 2025, VITAL Wines collaborated with Valdemar Estates for the launch of the 2024 Rosé wine, where a portion of its proceeds will support access to medical care for vineyard workers, with an emphasis on social impact initiatives aligning with business goals for consumer appeal.
Regulatory and Trade Developments Enhancing Market Stability
Regulatory and trade measures also impact the growth of the wine market by eliminating barriers and enhancing export prospects. In May 2025, the European Commission cleared a EUR 5 billion French export support scheme to enable French wine exporters to ship inventory to the United States ahead of possible changes to tariffs in order to further stability and planning. Similarly, in July 2025, the United States Wine Trade Alliance urged a zero-tariff exemption with the EU in order to protect exports and access to the market.
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Global Wine Industry Segmentation
The EMR’s report titled “Global Wine Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Colour
- Red Wine
- White Wine
- Others
Key Insights: In terms of colour, the wine market includes different types such as red wine, white wine, and ‘others,’ including rosé and other colours of wine. Leading companies like E. & J. Gallo Winery and Treasury Wine Estates have wide ranges of red wines and white wines, including Cabernet Sauvignon, Chardonnay, Pinot Noir, and Sauvignon Blanc, targeting daily consumption and high-end markets. Others, such as rosé and other colours of wine, are popular through lifestyle brands such as As Ever's Napa Valley Rosé and upcoming sparkling wines. Even Asian companies such as Great Wall Wine have dry, sweet, and fortified wines for “other” varieties of wines.
Market Breakup by Product Type
- Still Wine
- Sparkling Wine
- Fortified Wine and Vermouth
- Others
Key Insights: By product type, the wine market scope comprises still wine, sparkling wine, fortified wine & vermouth, and other types. The still wine category leads with offerings from Constellation Brands and The Wine Group. The sparkling wine segment grows with offerings from Duckhorn Portfolio, including rosés & méthode-style wines. The fortified wine and vermouth segments grow with established brands such as Campari Group’s Cinzano and Bacardi Martini’s Martini vermouths through innovation based on aged versions. Other segments include rosé wines & hybrid packages that appeal to changing consumer preferences.
Market Breakup by Distribution Channels
- On-Trade
- Off-Trade
Key Insights: Wine brands reach their consumers through on-trade and off-trade channels, both critical for the stable growth of the wine market. On trade channels, such as hotels and restaurants, amplify premium and experiential wine consumption as producers create unique portfolios based on trends of sommeliers and pairing. Off-trade would include supermarkets, specialty stores, and online retailers, through which brands like Accolade Wines, with its Hardys and Banrock Station, and Viña Concha y Toro provide value with wide distribution. Further, digital channels and direct-to-consumer e-commerce facilitate reaching these boutique producers and lifestyle wine brands to niche audiences, further opening overall market access.
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Key Insights: The regional segments of the global wine market are North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America is leading in consumption and premium launches from Jackson Family Wines and Constellation Brands, while Europe remains the production core with heritage producers such as Pernod Ricard and fortified wine specialists like Sogrape Vinhos. The Asia Pacific presents rapid growth with localized players like Great Wall Wine expanding their export presence. Latin America and the Middle East & Africa have an emerging demand supported by tourism-linked imports and rising urban consumers seeking quality wine portfolios.
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Global Wine Market Share
By colour, red wine continues to be the consumer’s preference
Red wine brands continue to witness consistent demand in the global wine market as companies focus on improving their outlook with strategic partnerships around international distribution. For instance, Charles Smith Wines selected Pasqua Wines as their exclusive international distribution partner for their premium red wines, ensuring an ongoing platform for joint development of market presence in the European market and other international markets utilizing Pasqua Wines’ long-established distribution network. Similarly, market development for varieties of wine such as Cabernet Sauvignon and Syrah in strategic international markets continues gaining promotion with the demand for red wine.
The white wine market is picking up momentum owing to the sound investment strategies and efforts by market players to boost production growth and extend market reach. In August 2025, Invivo obtained strategic funding from Indevin to increase production volume for its Sauvignon Blanc wines as well as its other white wine labels, to extend distribution evenly across the United States and United Kingdom markets, and to promote its products globally. With this funding, Invivo could effectively compete in its target premium white wine segments to satisfy an increasing demand for aromatic wines among its export customers.
By product type, still wine witnesses high demand
Still wine sales are increasing at a notable growth rate owing to a growing number of digital distribution partnerships that are enhancing e-commerce ease of access. For instance, in July 2025, Laithwaites also joined forces with DRINKS for the purpose of enhancing still wine distribution for hundreds of still wine SKUs through the DRINKS Anywhere™ platform for seamless integration within online stores as well as for sales in all 47 United States, marking another important example where a digital infrastructure collaboration has improved a traditional sales channel for various still wines, including family-owned wineries.
The demand for sparkling wine market is also driven by acquisition activity that enhances portfolios and drives the growth of specific market segments. In December 2025, Trinchero Family Wine & Spirits further acquired Mumm Napa, an upscale producer of sparkling wines, increasing Mumm Napa’s traditional Champenoise portfolio to be offered through Trinchero Family Wine & Spirits. Additionally, acquisition activity within the market also presents an opportunity for companies to improve their competitiveness leading to increased demand for specific brands in the market.
By distribution channel, the on trade channel shows robust growth
On-trade channels contribute significantly to the wine market revenue by showcasing carefully curated global wines that bring manufacturers together with hospitality purchasers and sommeliers. At the ProWine India 2025 event, Cellar 33 showcased its extensive worldwide selection that includes more than 35 international wineries, launching 65 SKUs of boutique and legacy still and sparkling wines in the increasing on-trade market in India. The event facilitates the adoption path for the category and premium offers in Asia's on-trade wine sector by giving a direct connection from European wineries to aspiring Indian sommeliers and hospitality experts.
The off-trade distribution channel is undergoing change through the development of innovative digital platforms that improve access to fine wine portfolios globally. Exemplifying this, in November 2024, WineChain entered an alliance with fine wine specialist Alto, adding more than 1,200 fine wines to its blockchain-based platform for secure purchase, sale, and storage in over 32 territories. This move strengthened the fine wine offering in the off-trade channel for retail and commercial customer markets by harnessing fine wine traceability through blockchain technology.
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Global Wine Market Regional Analysis
By region, Europe leads the market growth
Europe holds a significant share of the wine market revenue, which is strengthened by strategic portfolio integration, increased manufacturing capacity, and the growth of exports, all of which are further supported by European consolidation. To cite an instance, in April 2025, Pernod Ricard’s successful international wine portfolio sale to Australian Wine Holdco spurred the establishment of Vinarchy, marking the consolidation of major European wine brands into a single specialist in the market. This is a deliberate move in the direction of regional market development consistent with European consolidation.
Asia-Pacific shows robust growth in the global wine market resulting from the cross-regional product developments, as well as introductions of the region-specific flavor profiles. To cite an instance, as part of their Pacific Link Project, Kirin's Mercian brand partnered with Chilean wine giant Concha y Toro to create premium wines that are influenced by global seasonal harvests. This also involves releasing “Chateau Mercian Iwade Koshu Amicis” in Singapore, recognizing the region as a key growth opportunity for the joint development of varieties that can offer Japanese as well as Chilean features for greater consumer appeal.
| CAGR 2026-2035 - Market by | Country |
| India | 8.0% |
| Canada | 6.8% |
| Brazil | 6.7% |
| China | 6.7% |
| UK | 6.4% |
| USA | XX% |
| Germany | 6.1% |
| France | XX% |
| Italy | XX% |
| Japan | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Mexico | 5.7% |
Competitive Landscape
Major wine market players have turned to portfolio optimization, premiumization, and innovation to drive business growth in the face of shifting consumption patterns. Leading enterprises have been optimizing varietal portfolios, innovating in formats, and building brand stories to ensure optimal value extraction. Application of analytics, sustainable practices, and vineyard management methods are also gaining popularity to help players efficiently adapt to changing demand, mitigate risks associated with climate change, and build stronger brand equity in regional wine-drinking markets that are both mature and developing.
On the other hand, wine companies are developing their route-to-market strategies via an extended network of distributors, online shopping platforms, and a more collaborative approach with the trade and online retailers. The focus will be on direct-to-consumer platforms, online shopping, and experiential, as this will help enhance margins and consumer engagement. Moreover, prominent producers in the global wine market landscape are focusing on low-alcohol, organic, and alternative wines, as this helps to connect with a healthier, younger demographic while meeting regulatory requirements.
E. & J. Gallo Winery
E. & J. Gallo Winery is a family-owned business, established in 1933. It is in Modesto, California, USA and is one of the largest wines producers worldwide, having a portfolio ranging from value to premium brands. The company is recognized for its scale, innovation, and an extensive global distribution network that can keep up with both domestic and international growth.
The Wine Group LLC
The Wine Group LLC is one of the major wine producers and is located in Livermore, California, United States of America. The company, which was established in 1981, has more than 50 brands that cover several price tiers. The fundamental aspects of The Wine Group's business model, which aims to be a market leader in key global segments, are operational efficiency, brand development, and value, enhancing strategic partnerships.
Madeira Wine Company, SA
Establishhed in 1850, Madeira Wine Company, SA is in Funchal, Madeira, Portugal. The company has specialized in the production and export of fortified Madeira wines with centurial winemaking traditions. The company is using historical expertise together with contemporary quality standards to facilitate Madeira wine promotion in international markets.
Bronco Wine Company
The Bronco Wine Company was established in 1973 by the Franzia family in Ceres, California, United States of America. The company has a mid-range and value wine portfolio, with high-volume production. Key brands from the company target mainstream consumers, capitalizing on strong distribution channels to drive sales through retail and hospitality channels.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Constellation Brands Inc., among others.
Key Highlights of the Global Wine Market Report
- Historical performance and accurate forecasts through 2035, supported by internally validated secondary data as well as reliable forecasting models for the evaluation of long-term market trends, segment volumes, and value development.
- Product developments insights that are detailed such as the new varietals, premium and low, alcohol wines, packaging innovations, and consumer preference changes that have a major impact on product development strategies.
- Detailed competitive landscape, listing top local and global wine manufacturers with thorough assessment of the brand portfolios, strategic moves, and market positioning.
- Extensive territorial examination determines new promising high, growth markets, consumption habits, regulatory impact, and local demand factors for the six main regions of the world.
- Market outlook from an investment perspective, quantifying the data on capacity enhancements, corporate takeovers, joint ventures, and cash flow trends which act as growth potential drivers for the near future.
Why choose Expert Market Research?
- Insight that you can trust, derived from in-depth primary research, comprising various industry players interviews, and expert views.
- Strategic decision-making tools in the form of actionable data that facilitate the identification of growth opportunities, risk relievers, and market entry/expansion strategies.
- Region-wise and product-specific analysis that correspond to a certain level of market insights, supporting business planning and competitive benchmarking.
Call to Action
Explore the latest trends shaping the Global Wine Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on global wine market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the global wine market reached an approximate value of USD 483.80 Billion.
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
Key strategies driving the market include portfolio premiumization, product innovation across formats and varietals, expansion of distribution networks through partnerships, and increased focus on direct-to-consumer and digital sales channels. Producers are also investing in brand storytelling, wine tourism, and sustainability initiatives to enhance consumer engagement and improve long-term value realization across mature and emerging markets.
Among the key trends of the wine market are ready-to-drink wines, subscription boxes, online sales, and experimentations with wine flavours.
Some of the major regional markets are the United States, Portugal, France, Italy, Switzerland, and Austria.
The primary distribution channels are on-trade (with consumption on-premises) and off-trade (with consumption off-premises).
The key players in the market include E. & J. Gallo Winery, The Wine Group LLC, Madeira Wine Company, SA, Bronco Wine Company, and Constellation Brands Inc., among others.
The wine market can be considered competitive, with many key players and local producers. However, there is scope for innovative new players in the market.
Traditionally, the target audience has been middle-aged and older adults. Younger adults are a new and expanding audience.
Wines can be classified as still wine, sparkling wine, fortified wine and vermouth, and others. They can also be classified on the basis of colour, such as red, white, and others.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 882.90 Billion by 2035.
Major challenges that the global wine market faces include climate variability affecting grape yields and quality, rising input and logistics costs, and complex regulatory and taxation environments across regions. Additionally, shifting consumer preferences toward moderation and alternative beverages, along with intense competition and price sensitivity in key markets, continue to pressure volumes and margins.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Colour |
|
| Breakup by Product Type |
|
| Breakup by Distribution Channels |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Trade Data Analysis |
|
| Competitive Landscape |
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| Companies Covered |
|
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