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Report Overview
The wood pulp market attained a value of USD 171.15 Billion in 2025. The industry is expected to grow at a CAGR of 2.70% during the forecast period of 2026-2035. By 2035, the market is expected to reach USD 223.40 Billion.
The accelerating expansion of the e-commerce sector is driving substantial demand for packaging materials, which is contributing to the growth of the wood pulp market. Industry data indicates that global retail e-commerce sales are projected to reach USD 6.42 trillion by 2025. In this context, wood pulp-derived products such as corrugated boxes and paper bags are witnessing increased adoption, owing to their durability and environmentally sustainable profile.
The wood pulp market value is growing with consumers and businesses increasingly prioritizing eco-friendly packaging options. Wood pulp-based materials, being biodegradable and recyclable, are gaining popularity over plastic alternatives. In December 2024, Procter & Gamble invested USD 20 million in developing wood-pulp alternatives. This move committed to protecting primary forests by 2030 while meeting the sustainability goals.
Conversely, the pulp and paper industry is facing labour shortages, compounded by an ageing workforce. Industry data indicates a nearly 17% rise in employees aged 55 and above between 2021 and 2023. In response, companies in the wood pulp market are actively investing in workforce development strategies, including the introduction of apprenticeship programs, enhanced training initiatives, and targeted recruitment efforts aimed at attracting younger talent. These measures are intended to preserve institutional knowledge and facilitate a smooth generational transition.
2025
Base Year
2019-2025
Historical Period
2026-2035
Forecast Period
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The demand for personal hygiene products like tissues, toilet paper, and diapers is contributing to growth of the wood pulp market.
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Technological advancements in pulping processes and waste management are enabling producers to increase efficiency and reduce costs.
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Economic growth and industrialisation in emerging markets, especially in Asia and Africa, are driving demand for paper products.
Competitive Landscape
Key players in the wood pulp market are employing strategies that revolve around sustainability, capacity expansion, technological innovation, and diversification. With increasing demand for eco-friendly and biodegradable products, companies are investing heavily in sustainable forestry practices and certification systems to ensure responsible sourcing. Many players are also pursuing vertical integration to control supply chains, reduce costs, and enhance operational efficiency. Capacity expansion in emerging markets is a major strategy to meet growing global demand for paper, packaging, and hygiene products.
Technological advancements, including improvements in pulping processes and the use of automation and AI, are enhancing productivity and reducing environmental impact. Market players are further exploring diversification into higher-margin specialty pulp products. Strategic mergers, acquisitions, and partnerships are helping companies to expand their geographic presence and product portfolios. As a response to environmental regulations as well as shifting consumer preferences, companies are increasingly focusing on reducing carbon footprints, improving water management, and developing gen-next wood-based products.
Celulosa Arauco y Constitución S.A.
Founded in 1979 and headquartered in Santiago, Chile, Celulosa Arauco y Constitución S.A. specializes in the production of wood pulp, forestry products, and wood panels. The firm serves global markets with sustainable solutions primarily in pulp, wood, and tissue paper products.
Södra
Founded in 1938 and headquartered in Sweden, Södra is a cooperative owned by forest owners and focuses on producing pulp, paper, and wood products. The firm emphasizes sustainability and innovation in its offerings, including softwood and hardwood pulp and bioenergy solutions.
Suzano S.A.
Founded in 1924, Suzano S.A. operates from São Paulo, Brazil, as one of the world’s largest pulp and paper producers. The company’s product range includes eucalyptus pulp, paper, and cellulose-based specialty products, with a strong commitment to sustainable forestry and circular economy principles.
Empresas CMPC S.A.
Headquartered in Santiago, Chile, and founded in 1920, Empresas CMPC is a leading name in the pulp, paper, and forestry sectors. The company offers pulp, tissue, paper products, and packaging solutions while prioritizing environmental responsibility and sustainable resource management.
Wood Pulp Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2025, the market reached an approximate value of USD 171.15 Billion.
The market is projected to grow at a CAGR of 2.70% between 2026 and 2035.
The market is projected to witness a healthy growth in the forecast period of 2026-2035 to attain around a value of USD 223.40 Billion by 2035.
Key strategies driving the market include sustainable sourcing, investment in advanced processing technologies, expansion into emerging markets, and product innovation, such as recycled and specialty pulps. Companies are also focusing on strategic partnerships, digital integration for operational efficiency, and aligning with circular economy goals to meet rising global demand and environmental standards.
The key trend guiding the market development includes rising consumption of tissue papers in households and various end-use sectors.
The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading types of wood pulp in the market are soft wood and hard wood.
The major grades of wood pulp in the industry are mechanical, chemical, and semi-chemical, among others.
The various end uses of wood pulp include packaging, print media, and tissues, among others.
The key players in the market report include Celulosa Arauco y Constitucion S.A., Södra, Suzano S.A., Empresas CMPC SA, Asia Pacific Resources International Limited (APRIL), Metsä Group, UPM-Kymmene Corporation, and Georgia-Pacific LLC, among others.
Asia Pacific is the fastest growing region in the wood pulp market.
North America holds the biggest share in the market.
The packaging segment dominates the market as it serves diverse industries.
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