Yoghurt Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2026-2035)

Key Trends and Recent Developments

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Global Yoghurt Industry Segmentation

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Global Yoghurt Market Share

By category, conventional yoghurt continues to record high demand

The conventional yoghurt segment remains a key market driver, fueled by consumer trust in familiar flavors, creamy textures, and everyday accessibility. Valmiera’s April 2025 launch of its plain yogurt line exemplifies this trend, introducing high-protein, low-fat, lactose-free, and additive-free options in sustainable packaging. By combining nutritional value, clean-label formulations, and a refreshed brand identity, Valmiera appeals to both health-conscious and traditional consumers, reinforcing the segment’s position as a versatile and reliable choice for breakfast, snacks, and culinary uses.

The dairy-free yoghurt market share is experiencing strong growth as consumers increasingly seek plant-based, allergen-friendly alternatives with functional benefits. Once Upon a Farm’s launch of its dairy-free coconut milk yogurt pouches in July 2025 exemplifies this trend, offering prebiotic- and probiotic-enriched options with no added sugar, tailored for children and health-conscious families. Innovations like these combine taste, nutrition, and gut health support, driving adoption among consumers avoiding dairy, exploring plant-based diets, or looking for cleaner, functional yoghurt alternatives.

By type, Greek yoghurt represents significant market share

Greek yoghurt market demonstrates notable growth owing to rising consumer preference for high-protein, nutrient-rich dairy options and the entry of trusted brands enhancing product credibility. Britannia’s April 2025 launch of its Greek yoghurt range exemplifies this shift, combining clean-label formulations, authentic texture, and contemporary design to attract urban, health-conscious buyers. By leveraging brand trust and large-scale distribution, such innovations are expanding accessibility and accelerating the mainstream acceptance of Greek yoghurt in emerging dairy markets.

Frozen yoghurt is emerging as a fast-growing segment by combining indulgence with wellness, appealing to consumers seeking guilt-free dessert experiences. In June 2025, France’s No. 1 frozen yoghurt brand, Yogurt Factory, entered India through a partnership with FranGlobal, offering 0% fat frozen yoghurt with customizable toppings, smoothies, and milkshakes. The interactive, playful format transforms dessert into a personalized experience, reflecting how brands are driving frozen yoghurt growth by blending health-conscious choices with indulgent, experiential consumption.

By flavor, flavored yoghurt is picking up momentum

Flavoured category accounts for a notable share of the yoghurt market revenue momentum as brands leverage premium and authentic origin cues to appeal to discerning consumers. Meiji’s launch of Hokkaido Flavor Yogurt in China from August 2024 highlights this driver, with packaging and branding emphasizing Hokkaido’s natural landscape and high-quality dairy heritage. By associating products with trusted regions and visually communicating authenticity, companies are enhancing consumer perception, building brand trust, and driving preference for flavoured yoghurts that combine taste with aspirational, culturally resonant storytelling.

On the other hand, the demand for non-flavored yoghurt is primarily driven by rising health consciousness among consumers, who increasingly prioritize products with high protein content, probiotics, and minimal added sugar. Its neutral taste and clean-label appeal make it a preferred choice for those seeking nutritious, functional foods that support gut health and overall wellness. As consumers look for versatile, wholesome options, plain yoghurts are benefiting from this shift toward mindful eating and sustained nutritional value.

By packaging type, cups witness higher consumer preference

Cup packaging remains the most preferred format for yoghurt as it offers portion control, portability, and strong visual appeal, which are key traits for on-the-go and single-serve consumption. Consumers associate cups with freshness and convenience, while brands use them for attractive labeling and tamper-evident designs. For instance, in February 2025, Huhtamaki launched its ProDairy recyclable single-coated paper cups to meet rising demand for sustainable yet functional options. The innovation lowers plastic content below 10%, ensures reliable sealing, and maintains performance in chilled storage.

Bottled yoghurt drinks continue to gain traction as consumers gravitate toward portable, resealable formats that support on-the-go lifestyles. The clear design also enhances product visibility, which boosts trust and appeal in chilled aisles. In April 2025, Yoplait introduced new Yop bottles made with 35% recycled PET (rPET) and an attached cap, aligning with EU sustainability mandates. The bottles feature micro-perforated sleeves that guide users to recycle correctly, reflecting how brands are combining convenience, aesthetics, and circular design principles.

By fat content, low fat category shows significant uptake

The low-fat yogurt segment is witnessing strong growth, fueled by rising consumer health consciousness and demand for functional, fitness-oriented products. Morinaga’s July 2024 launch of its Zero Fat Drink Yogurt in Vietnam exemplifies this trend, offering probiotic-rich, low-calorie options in flavors like Less Sugar and Less Sugar Strawberry. With clinically backed LAC-Shield® probiotics supporting digestion and immunity, such innovations cater to health-focused consumers, reinforcing the segment’s appeal among those seeking guilt-free, nutrient-packed dairy choices.

The regular fat yogurt segment is primarily driven by its creamy, indulgent mouthfeel, which provides a satisfying sensory experience for consumers. This texture differentiates it from low-fat or fat-free options, making it a preferred choice for breakfast, desserts, and culinary applications. Brands are leveraging this characteristic by emphasizing taste, richness, and versatility in product positioning, ensuring that the indulgent quality of regular fat yogurt remains a key factor sustaining demand and loyalty.

By distribution channel, supermarkets and hypermarkets generate the highest revenue

Supermarkets and hypermarkets continue to dominate yogurt distribution, driven by their ability to offer a wide variety of products, competitive pricing, and promotional schemes that attract repeat purchases. Seasonal launches, such as Tesco’s introduction of a limited-edition festive Muller yoghurt flavor in September 2025, highlight how retailers leverage exclusive offerings to entice shoppers. Consumers appreciate the convenience of bulk buying and in-store promotions, while brands use eye-catching displays and unique flavors to strengthen engagement, making supermarkets a key channel for yogurt sales.

The online distribution channel for yogurt is witnessing rapid growth, driven by consumers’ increasing preference for convenience, doorstep delivery, and time-saving shopping solutions. Companies are leveraging e-commerce platforms and mobile apps to reach a wider audience, offer subscription-based deliveries, and introduce new product lines directly to customers. For instance, Winder Farms in 2025 revived its home delivery service via Instacart, combining nostalgia with modern convenience. Such strategies enable brands to enhance customer loyalty, expand market presence, and cater to evolving digital-first consumer behaviors in the dairy sector.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Global Yoghurt Market Regional Analysis

By Region, Asia Pacific registers robust growth

Premiumization is emerging as a key growth driver in the Asia Pacific yoghurt market, with consumers increasingly willing to pay more for richer textures, added nutrition, and indulgent ingredients. In August 2025, Dutchie by Dutch Mill launched its Greek Style Yoghurt, featuring a thick, creamy consistency and added granola to deliver a more satisfying and protein-rich experience. The move highlights how regional brands are elevating yoghurt from a basic dairy staple to a premium, health-driven lifestyle product.

Meanwhile, the North America yoghurt market is witnessing growth driven by evolving snacking habits and demand for convenient, indulgent options. Danone’s April 2024 launch of the Remix yogurt and dairy snack line exemplifies this trend, offering mix-in toppings across Oikos, Too Good & Co., and Light + Fit brands. With flavors like salted caramel and strawberry cheesecake, these products cater to taste, nutrition, and on-the-go consumption, reflecting consumers’ desire for customizable, flavorful, and health-conscious snacking solutions.

Competitive Landscape

Other notable players in the yoghurt industry include China Mengniu Dairy Company Limited, Fonterra Co-operative Group Limited, and General Mills Inc., among others.

Key Highlights of the Global Yoghurt Market Report

• The report provides a detailed overview of the global yoghurt market’s performance, tracking sales, consumption trends, and market dynamics over the past years and projecting growth patterns through 2035, considering emerging consumer preferences and dietary trends.
• The study highlights innovations such as lactose-free Greek yoghurts, high-protein formulations, plant-based alternatives, functional probiotics, and sustainable packaging solutions introduced by leading brands like Skyrrup, Chobani, and Meiji. These developments illustrate how product differentiation is driving market expansion.
• The report profiles key domestic and international players, including Nestlé, Danone, Lactalis, FrieslandCampina, Mengniu Dairy, and Fonterra, analyzing their strategies, product portfolios, regional reach, and sustainability initiatives to understand competitive positioning.
• Regional analysis identifying emerging opportunities: Comprehensive insights into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa highlight regional consumption patterns, premiumization trends, health-conscious demand, and growth in emerging markets such as India and China.
• The report examines strategic investments, capacity expansions, and infrastructure developments, including large-scale manufacturing plants and technological upgrades, providing actionable intelligence for stakeholders and investors to identify growth opportunities.

Why Choose Expert Market Research?

• Trusted insights backed by extensive primary research, ensuring accuracy and reliability.
• Actionable data for strategic decision-making and market entry strategies.
• Detailed region-wise and product-specific analysis to understand trends, opportunities, and competitive dynamics.

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