Share of Top Smartwatch Brands in India

The smartwatch market in India is evolving rapidly where brands like Firebolt and Noise emerged as leading players in this market. According to a survey by Expert Market Research features that excite user’s interest and address affordability of consumers will help companies to create products that not only meet current demands but also build a wide customer base.

Today, technical innovations are taking at a rapid pace and are becoming an integral part of our daily lives. Similarly, smartwatches have also evolved from timekeepers to multipurpose devices that track our fitness, sleep, provide notification alerts, help to receive call, and much more. But today there are so many options of smartwatches available in the market. Expert market research surveyed to study which are the most used smartwatch brands currently. Lets delve into this to know diverse preferences and behaviors.

Which Smartwatch Consumer Prefer The Most

Firebolt has emerged as top brand preferred by 21.10% of respondents. The brand has carved a niche for itself by offering a mix of features, design, and affordability. Following closely behind Firebolt is Noise, with 18.54% of respondents opted for this brand.  boAt has also emerged as one of the top brands currently used by 16.26% of respondents. boAt is primarily known for its audio products, also successfully expanded into the smartwatch market. The brand’s strong recognition in audio products helped to promote its smartwatches. Moving to the premium side, Apple, a global leading player smartwatch industry is used by 9.84% of respondents.  Samsung is another prominent player in the tech world and is preferred by 5.70% of respondents. The brand’s ability to offer high-end features in its smartwatches makes it a better option for those looking for premium options. 8.11% of respondents said they are using smartwatch of boult, pebble, and other popular brands available in the market. These brands are gaining traction for their value-for-money proposition. The study also highlights that 20.45% said that they do not use or prefer any specific brand of smartwatch. 

Firebolt Noise Boat Most Preferred Brands

The insights reveal, majority of Indian consumers are price-sensitive which lead to a growing demand for affordable smartwatches that offer a blend of features without paying heavy amounts. Brands like Firebolt, Noise, and boAt have capitalized on this trend by launching feature-rich yet budget-friendly smartwatches. Consumers are impressed with their health tracking capabilities, stylish designs, user-friendly interface and other features. These brands focus on delivering high-quality smartwatches at competitive prices has successfully made it the top choice among current users. However, consumers that do not have specific preference for brands open to the idea of smartwatches but haven't yet committed to a particular brand. It shows that the market has a potential for growth and innovation that could attract these undecided consumers.

For brands, understanding these preferences help developing a strong consumer base. Additionally, Consumer not using or preferring a specific brand represents a valuable opportunity. Companies can attract these potential customers by focusing on unique selling points, improving user experience, and offering competitive pricing.