Indian Digital Marketing Market to be Driven by the Shift Towards On-Demand Video Platforms

As per the analysis by Expert Market Research, the Indian digital marketing market is estimated to grow in the forecast period of 2022-2027 at a CAGR of 17.6%, owing to the increasing inclination towards the digital channels of media.

Digital marketing, also called online marketing, refers to digital media products and services used for advertisements, primarily with the help of online platforms, such as advertising displays, mobile phones, or any other means. Digital marketing strategies like search engine optimisation (SEO), social media optimisation, campaign marketing, search engine marketing (SEM), content marketing, content management, social media marketing, e-commerce marketing, direct e-mail marketing, data-driven marketing, display advertising books, optical disks and games have developed in terms of growth. The use of digital marketing is also effective for non-internet platforms that provide digital media, such as mobile phones with SMS and MMS features, call-back features, and on-site mobile ring tones.

The rise in the sales of smartphones all over India is aiding the growth of digital marketing in the region. India is considered among the widest smartphone markets across the world. Going further, digital marketing holds a huge customer base from teenagers to the ageing population. Being a medium maturity market, India has a high potential for market growth. Also, with a huge population of internet operators who devote a lot of time to digital platforms and social media, the country is considered the second-largest online market across the globe. 

The market has witnessed an enhancement in the demand for mobile phones and laptops, among other electronic devices, owing to the increasing reliance on the internet. The need for digital advertising is being pushed because of the rise in the demand for these electronic devices, further surging the demand for digital marketing. Additionally, the key factor driving the Indian digital marketing industry has been the rising popularity of social media along with other digital media platforms. The investments across India in sectors such as BFSI, media and entertainment, CPG, and telecommunications, are rising with huge potential.

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Top 8 Indian Digital Marketing Companies:

Dentsu Webchutney

Dentsu Webchutney is a digital agency that began in the internet advertising business. It provides web design, promotion, advertising, marketing, communications, and other services. The agency has proved itself as a creative powerhouse in this mobile-first world. They partner with brands to attain significant growth as a force for development. It believes in 'Innovating the way brands are built’.

iProspect

iProspect is a worldwide leading digital media agency that is shaping a modern era of performance-driven brand-building. The company’s unmatched combination of media approaches along with digital skills and audience experience specifies the new era. It is part of Dentsu International. In March 2021, Dentsu launched iProspect as a new agency in India and globally. It is responsible for offering performance-driven brand building on a global scale. The company’s exclusive perception permits it to know this connection in aspects that make the company healthier at building brands out of every single media connection.

WatConsult

WATConsult is a globally awarded hybrid digital agency. It became a part of Dentsu International in 2015 and currently has 140 clients, 400+ employees, and offices all over Mumbai, Delhi, and Bangalore.  It aims to aid clients in planning their marketing efforts efficiently and offers an ideal brand roadmap for their journey all over the digital landscape. Tata, Godrej, Mahindra, and Reliance are some of its clients.

ShootOrder

ShootOrder, a subsidiary of Ivent IT Solutions, is a leading full-service digital marketing agency that is considered a pristine expertise company. It is cropping up in the international marketplace with various initiatives and innovations. The company has been making paces toward creating innovative and strategic benchmarks across the realm of digital marketing, with a skilful talent pool and hunger for perfection.

Gozoop

Gozoop is a sovereign marketing company offering a broad variety of strategic solutions for brands and businesses. It is an independent integrated marketing group that supports the most promising brands and start-ups with more than 300 marketing experts all over India and the Middle East. The company's area of expertise lies in creating integrated solutions for brands and enterprises by successful blending of creative and technological services that can help succeed in the new environment. 

EveryMedia Technologies Pvt. Ltd

One of the top digital media technology companies in India is Everymedia Technologies Pvt. Ltd. The business serves a variety of customers, including producers of movies, brands, media executives, and celebrities. Some of its clients are Kotak Mahindra Bank, Siemens, Hyundai India, Yash Raj Films, BOSCH, Paramount India, and many more.

Phonethics Mobile Media Pvt. Ltd

Phonethics is a digital agency that manages a complete digital footprint for its clients that spans – social media management, content creation and distribution, application development and media buying, and search engine marketing.

Pinstorm

Pinstorm is one of the oldest and the most experienced independent digital-first marketing firms in South Asia. It is also among the fastest-growing digital marketing and advertising agencies in the region. The company innovated an entirely fresh and bold approach to brand building in the digital era. The focus of the agency is to work with marketers on a different philosophy, trying to improve the marketer’s digital product.