The global sportswear market was valued at nearly USD 333.89 Billion in 2025. The market is expected to grow at a CAGR of 6.60% between 2026 and 2035, reaching around USD 632.67 Billion by 2035. As per the analysis by Expert Market Research, the market is expected to be driven by the rising disposable incomes and increased interest in sports and fitness.
Nike Inc., Adidas AG, and Puma SE are the leading players in the sportswear market globally. According to their respective Annual Reports, the past five-year revenue trend for these leading sportswear companies reveals notable information. Nike leads the position among these three players in terms of revenue. The company generated a revenue of USD 39.12 billion in 2019, which reached USD 51.22 billion in 2023. The company witnessed a substantial 30.9% increase during the tenure. This growth trajectory showcases Nike's market dominance and strategic expansion in the global market.
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It is followed by Adidas, whose revenue trajectory shows a gradual downfall post-pandemic before staging a remarkable turnaround. The company observed fluctuation from USD 26.47 billion in 2019 to USD 23.19 billion in 2023, peaking at USD 25.12 billion in 2021. In 2025, Adidas reached a record EUR 24.8 billion (USD 28.7 billion) in revenue, marking its second consecutive year of double-digit growth. On the other hand, Puma demonstrates steady growth from USD 6.16 billion in 2019 to USD 9.31 billion in 2023, witnessing a 51.1% increase from 2019 to 2023, although the brand is undergoing a leadership-driven strategic reset in 2025-2026.
These major players observed a drop during 2020 due to the COVID-19 pandemic. The companies saw an average drop of -9.3% during this year.
In 2023, footwear led all the product categories for all three brands. Nike held the first position, with 68% of its sales in this segment. Adidas followed with 57% of its sales in footwear, maintaining a strong position. Meanwhile, 53% of Puma's sales were contributed by footwear, indicating its competitive stance. In the apparel category, Adidas led with 36% of its sales, followed by Puma at 32%, and Nike at 28%, respectively.
Top Sportswear Companies Worldwide | Latest Industry Updates
In March 2026, Adidas announced record 2025 revenue of EUR 24.8 billion with 13% currency-neutral growth, extending CEO Bjørn Gulden's contract through 2030 and launching a EUR 1 billion share buyback program starting February 2026. Bjørn Gulden credited the turnaround to localized product offerings and disciplined full-price execution, with double-digit growth reported across all markets and channels.
In February 2026, ASICS Corporation closed its strongest fiscal year in history, with full-year 2025 revenue up 19.5% to JPY 810.9 billion (USD 5.31 billion) and operating income rising 42.4%. SportStyle and Onitsuka Tiger categories grew nearly 50%, while the company raised its 2026 guidance to JPY 950 billion (USD 5.21 billion) in net sales.
In February 2026, Nike launched the much-anticipated NikeSKIMS collection with Kim Kardashian's SKIMS brand at its New York flagship stores, a strategic activewear launch aimed at expanding reach to female consumers. This launch follows CEO Elliott Hill's "Win Now" turnaround strategy that started in late 2024.
In February 2026, ANTA Sports reported record 2025 revenue of RMB 80.22 billion (USD 11.62 billion), up 13.3% year-on-year, reinforcing its leadership as China's #1 sportswear brand with 21.8% market share. The company's Descente brand crossed RMB 10 billion in retail sales for the first time, while FILA China delivered 6.9% revenue growth.
In December 2025, Nike reported Q2 FY2026 revenue of USD 12.43 billion, beating Wall Street estimates, with North America sales up 9% while Greater China revenue dropped 17%. CEO Elliott Hill stated Nike was "in the middle innings" of its comeback strategy focused on wholesale, running and North America priorities.
In November 2025, Under Armour posted Q2 FY2026 results ahead of its prior outlook under CEO Kevin Plank's turnaround push, with the company reporting signs of brand momentum in North America though full-year revenue was still expected to decline 4-5%. The company cited higher U.S. tariffs as an ongoing margin pressure.
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Top 10 Sportswear Manufacturers Worldwide | Industry Leaders
1. Nike, Inc.
| Headquarters: |
United States |
| Establishment: |
1972 |
| Website: |
www.nike.com |
| CEO/Chairman: |
Elliott Hill (President & CEO, since October 2024) |
| Revenue (FY2025): |
USD 46.31 billion |
| Key Brands & Subsidiaries: |
Nike Pro, Nike+, Nike Golf, Air Jordan, Air Max, Converse, Hurley, Jordan Brand |
Nike Inc. is a global leader in designing, developing, and manufacturing sports apparel, footwear, accessories, equipment, and services. The company provides its products through key brands, including Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max, and others, as well as subsidiaries such as Jordan, Hurley Int., and Converse. Under CEO Elliott Hill's "Win Now" turnaround strategy launched in late 2024, Nike is refocusing on wholesale partnerships, running, and North American growth, while managing a USD 1.5 billion headwind from U.S. tariffs and working through inventory challenges in Greater China.
2. Adidas AG
| Headquarters: |
Germany |
| Establishment: |
1949 |
| Website: |
www.adidas.com |
| CEO/Chairman: |
Bjørn Gulden (CEO, contract extended through 2030) |
| Revenue (FY2025): |
EUR 24.8 billion (USD 28.7 billion) |
| Key Brands & Subsidiaries: |
Adidas Originals, Adidas Performance, Reebok (divested), Y-3, Stella McCartney collaboration |
Adidas engages in the design, distribution, and marketing of athletic and sporting lifestyle products. The company continuously pushes the boundaries of its products, experiences, and services by leveraging a profound understanding of consumer habits and trends. With a robust global presence, Adidas boasts a workforce of over 59,000 employees worldwide. Under CEO Bjørn Gulden, Adidas has delivered two consecutive years of double-digit growth, reached record 2025 revenue, entered Formula 1 with the Mercedes-AMG partnership, and launched a EUR 1 billion share buyback in February 2026.
3. Puma SE
| Headquarters: |
Germany |
| Establishment: |
1948 |
| Website: |
www.puma.com |
| CEO/Chairman: |
Arthur Hoeld (CEO, effective July 2025) |
| Revenue (FY2024): |
EUR 8.82 billion (USD 9.5 billion) |
| Key Brands & Subsidiaries: |
Puma, Cobra Golf, Stichd; collaborations with A$AP Rocky, Rihanna (Fenty), Dua Lipa |
Puma, a global leader in sports and lifestyle products, offers a wide range of footwear, apparel, and accessories. With over 19,000 employees in over 120 countries, Puma provides diverse products, including polos, jackets, pants, tracksuits, jerseys, and more for men, women, and kids. The company also collaborates on customized products in its motorsport segment, reinforcing its strong global presence and market adaptability. Under new CEO Arthur Hoeld (ex-Adidas), Puma is undergoing a strategic reset with a renewed focus on sports authenticity, brand positioning, and key football partnerships including the Portuguese Football Federation (effective 2025).
4. Lululemon Athletica Inc.
| Headquarters: |
Canada |
| Establishment: |
1998 |
| Website: |
lululemon.com |
| CEO/Chairman: |
Meghan Frank (Interim Co-CEO & CFO, 2026) |
| Revenue (FY2025): |
USD 11.10 billion |
| Key Brands & Subsidiaries: |
Lululemon, Mirror (divested), collaborations with Peloton |
Lululemon Athletica Inc. is a leading athletic apparel company specialising in yoga, running, and training gear. The company emphasises a healthy lifestyle and creates transformative products and experiences that empower people to enjoy the life they want. The company is listed on NASDAQ under the symbol LULU. It is known for its technical fabrics and functional designs. Lululemon collaborates closely with yogis and athletes in local communities to continually innovate based on research and product feedback. The company ended FY2025 with 811 company-operated stores after adding 44 net new stores, while navigating higher U.S. tariffs (estimated USD 380 million gross impact in 2026) and a proxy battle with founder Chip Wilson, forecasting 20% growth in China for 2026.
5. Under Armour Inc.
| Headquarters: |
United States |
| Establishment: |
1996 |
| Website: |
www.underarmour.com |
| CEO/Chairman: |
Kevin Plank (Founder & CEO) |
| Revenue (FY2025): |
USD 5.16 billion |
| Key Brands & Subsidiaries: |
Under Armour, MyFitnessPal (divested), MapMyFitness, UA Rush, UA SlipSpeed |
Under Armour is a leading company that creates, promotes, and delivers sportswear, footwear, and accessories optimised for athletic performance. Its line of products offers a range of styles and designs that can be worn in any weather condition, catering to athletes of all levels globally. The company mainly manufactures footwear, clothing, and accessories for men, women, and youth. The product range includes various types of shoes such as those suitable for running, training, and basketball, along with athletic performance gloves, bags, headwear, sports masks, and a variety of clothing options, such as jackets, t-shirts, and shorts. Under founder-CEO Kevin Plank's turnaround plan, Under Armour is showing early signs of brand momentum in North America in FY26, while navigating tariff headwinds and a strategic restructuring to be completed by end-FY2026.
6. ASICS Corporation
| Headquarters: |
Japan |
| Establishment: |
1949 |
| Website: |
www.asics.com |
| CEO/Chairman: |
Yasuhito Hirota (President, COO & CEO) |
| Revenue (FY2025): |
JPY 810.9 billion (USD 5.31 billion) |
| Key Brands & Subsidiaries: |
ASICS, Onitsuka Tiger, Haglöfs, ASICS Tiger, SportStyle |
ASICS Corporation is listed on the Tokyo Stock Exchange under the symbol TYO. With about 9,500 employees as of 2025 and 52 consolidated subsidiaries and affiliates across the Americas, Europe, Oceania, South/East Southeast Asia, and East Asia, ASICS delivered its strongest financial year ever in 2025. Full-year 2025 net sales rose 19.5% to JPY 810.9 billion, operating profit jumped 42.4%, and gross margin hit a record 56.8%. Europe became the company's largest revenue region, while the SportStyle category and Onitsuka Tiger together powered 50% category growth. ASICS has raised its 2026 guidance to JPY 950 billion.
7. FILA Holdings Corp.
| Headquarters: |
Seoul, Korea |
| Establishment: |
1911 |
| Website: |
www.filaholdings.com |
| CEO/Chairman: |
Yoon Geun-chang (CEO); Yoon Yun-soo (Chairman) |
| Revenue (FY2024): |
KRW 4.23 trillion (USD 3.1 billion) |
| Key Brands & Subsidiaries: |
FILA, FILA Golf, Acushnet Holdings (Titleist, FootJoy) |
FILA is one of the leading manufacturers of sportswear. Originating in Biella, Italy in 1911, FILA made its mark with the introduction of colour to tennis attire in 1973. The brand has supported athletes who push boundaries with power and grace. It offers bold and innovative designs that blend aesthetics with functionality. The company, emphasizing innovation and sophistication, continues to create styles that make a statement in both fashion and performance. Now a South Korean brand portfolio group (recently rebranded from FILA Holdings), the company lifted its full-year operating profit by 31.6% in 2025, driven largely by expansion in China and a revived premium-sports positioning.
8. Columbia Sportswear Company
| Headquarters: |
United States |
| Establishment: |
1938 |
| Website: |
www.columbia.com |
| CEO/Chairman: |
Timothy P. Boyle (Chairman, President & CEO) |
| Revenue (FY2024): |
USD 3.37 billion |
| Key Brands & Subsidiaries: |
Columbia, Sorel, Mountain Hardwear, prAna |
Based in Portland, Oregon, Columbia Sportswear Company is a global leader in outdoor apparel, footwear, and accessories. It is renowned for its innovative technologies, with a heritage rooted in the Pacific Northwest. Its brands like Sorel and prAna cater to outdoor enthusiasts worldwide. The company has about 10,070 employees. Under long-time CEO Tim Boyle, Columbia continues to leverage proprietary technologies such as Omni-Heat and OutDry while managing evolving outdoor consumer trends and U.S. tariff pressures.
9. Li Ning (China) Sports Goods Co., Ltd.
| Headquarters: |
China |
| Establishment: |
1990 |
| Website: |
en.lining.com |
| CEO/Chairman: |
Li Ning (Executive Chairman); Qian Wei & Kosuke Kashiwa (Co-CEOs) |
| Revenue (FY2024): |
RMB 28.68 billion (USD 3.97 billion) |
| Key Brands & Subsidiaries: |
LI-NING, Z-DO, AIGLE, Double Happiness, Lotto, Kason |
Li Ning Company Limited is a leading sports brand enterprise in China, excelling in brand marketing, R&D, design, manufacturing, distribution, and retail. It offers a variety of footwear, apparel, accessories, and equipment. The company manages an extensive supply chain and retail network, outsourcing manufacturing and using franchised agents. It follows a multi-brand strategy, including its core LI-NING brand, Z-DO via hypermarkets, and collaborations with AIGLE, Double Happiness, Lotto, and Kason for various sports products. In H1 2025, Li Ning reported revenue of RMB 14.82 billion, up 3.3% year-on-year, though gross margin softened amid channel adjustments and heightened domestic competition.
10. ANTA Sports Products Limited
| Headquarters: |
China |
| Establishment: |
1991 |
| Website: |
anta.com |
| CEO/Chairman: |
Ding Shizhong (Chairman); Ding Shijia & Lai Shixian (Co-CEOs) |
| Revenue (FY2025): |
RMB 80.22 billion (USD 11.62 billion) |
| Key Brands & Subsidiaries: |
ANTA, FILA (China), DESCENTE, KOLON SPORT, MAIA ACTIVE, Jack Wolfskin; stake in Amer Sports (Arc'teryx, Salomon, Wilson, Peak Performance, Atomic) |
ANTA Group has grown into China's largest sportswear conglomerate, specializing in the design, production, marketing, and operation of sportswear, accessories, and equipment. ANTA Sports engages in the design, R&D, manufacturing, marketing, and sales of sports products, including footwear, apparel, and accessories. It has formed three brand groups: Performance Sports, Fashion Sports, and Outdoor Sports, with a portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, and MAIA ACTIVE. As the largest shareholder of Amer Sports, ANTA also oversees brands like Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic. In 2025, ANTA achieved record revenue of RMB 80.22 billion (up 13.3%) and operating profit of RMB 19.09 billion, cementing its position as a global top-three sportswear player with roughly 3x the revenue of Li Ning.
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