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Global Sportswear Market Share, Size, Trends, Forecast: By Product: Clothes, Shoes, Accessories; By End User: Men, Women, Kids; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032
Global Sportswear Market Outlook
The global sportswear market size attained a value of nearly USD 313.22 billion in 2023. The market is projected to grow at a CAGR of 6.60% between 2024 and 2032, to reach a value of around USD 558.14 billion by 2032.
Key Takeaways
- Due to over a quarter of India’s population being under 29 and having a strong sports culture, it presents itself as a major market for global players.
- Owing to the athleisure wave in India, major international sports companies registered a growth of 35 to 60 per cent since FY 20-21.
- Younger females within the millennial and Gen-Z age groups are the most active customers of athleisure.
Sportswear refers to apparel made from textiles which are specifically designed for physical activities. These apparel are strong, durable, and capable of withstanding harsh and rough conditions while protecting the wearer. Sportswear also exhibits some distinct properties such as air permeability, absorptiveness, lightweight, and resilience.
The sportswear market is experiencing significant growth as consumers increasingly value products that provide sweat-wicking, breathability, and improved physical performance. These products offer protection from harsh weather conditions, enhance blood circulation, and aid in injury prevention. The urban population's expanding involvement in fitness activities further drives product consumption.
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Key Trends and Developments
Increasing youth participation in sports; rising health awareness; fashion trend integration in sportswear; and focus on preventing sports injuries aid the sportswear market expansion
| Date | Event |
| Feb 16th, 2024 | Marks & Spencer expanded its 'The Sports Edit on M&S' with over 140 Puma and Reebok items, including performance wear and footwear. |
| Feb 6th, 2024 | Castore, a British precision sportswear brand, launched its first bespoke flagship store in Dublin. |
| Dec 20th, 2023 | Major Japanese sportswear brand, ASICS, announced its plan to expand its presence in the Indian sportswear market with the establishment of 50 new stores by 2025. |
| Aug 1st, 2023 | Adidas renewed its partnership with Manchester United for 10 more years in a £900 million deal, continuing as the official kit supplier until June 2035. |
| Factor | Impact on Sportswear Market |
| Health and fitness awareness | The increasing inclination of youth towards sporting activities and escalating awareness about the importance of health and fitness is fuelling the demand for sportswear. |
| Fashion influence | The growing influence of fashion in sportswear is resulting in the development of sportswear items that are stylish and worn for aesthetics, which is a crucial advantage leading to the acceptance of sportswear as casual outfits outside of sports activities. |
| Innovations in design and flexibility | Growing investments towards innovations aimed towards improving the design and flexibility of sporting clothes are the key trends augmenting the sportswear market expansion. |
| Rising emphasis on preventing sports-related injuries | Consumers are increasingly focused on comfortable and innovative sportswear to prevent injuries during intense sports activities. |
Global Sportswear Market Trends
The market is driven by the surge in awareness about health and fitness. As people of all ages become more committed to regular exercise and maintaining a healthy lifestyle, the demand for comfortable, performance-oriented sportswear rises. Furthermore, there is a rising preference for sportswear that not only supports physical activity but also helps in preventing injuries and enhancing athletic performance. Compression wear, for example, is designed to improve blood circulation and reduce muscle fatigue.
Rising advancements in materials and technologies have enabled manufacturers to make significant innovations to products. Features like moisture-wicking fabrics, temperature control, and enhanced durability cater to both professional athletes and casual wearers. Smart sportswear, equipped with wearable technology to monitor health metrics, is also gaining traction.
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Market Segmentation
“Global Sportswear Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Product | Clothes, Shoes, Accessories |
| End-User | Men, Women, Kids |
| Distribution Channel | Online, Offline |
| Region | North America, Europe, Asia Pacific, Latin America, Middle East and Africa |
The increasing levels of comfort and design have significantly aided the demand for shoes
Shoes, based on product, account for a healthy global sportswear market share. Sporting shoes bolster the comfort of athletes by providing a cushioning effect to the feet. They offer protection, improve sporting performance, enable breathability, and most importantly, prevent athletes from getting injuries.
In addition, sports shoes enable effortless mobility, which is a crucial advantage of the product. Over the forecast period, the increasing awareness about various shoe brands, coupled with the emergence of innovative designs, is likely to amplify this segment’s growth in the sportswear global market.
Meanwhile, clothes are expected to witness a rapid growth in the forecast period. Increasing incorporation of fashion into functional sportswear clothes is surging their popularity, resulting in consumers wearing sportswear clothing with greater frequency, even when not engaged in sporting activities.
Sportswear products are increasingly being made available on online platforms by companies to expand their reach
Based on distribution channel, the online segment is expected to hold a significant share in the sportswear market in the forecast period. This can be attributed to the increasing availability of high-end sporting goods across e-commerce platforms.
These platforms cater to the diverse demands of various sports such as football, cricket, and baseball, among others, by providing high-quality sporting equipment. In addition, the revolution of D2C is expected to provide impetus to the online segment in the coming years.
On the other hand, the offline segment holds a decent share of the market due to the advantage of customisability and instant try-ons offered at retail sports stores.
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Competitive Landscape
Some of the major sportswear players are increasingly investing in advanced technologies for the development of improved products
| Company | Headquarters | Founded | Specialisation |
| Nike, Inc. | Beaverton, Oregon | 1964 | Athletic footwear, apparel, equipment, and accessories |
| Adidas AG | Herzogenaurach, Germany | 1949 | Athletic shoes, apparel, and accessories |
| Puma SE | Herzogenaurach, Germany | 1948 | Athletic and casual footwear, apparel, and accessories |
| Lululemon Athletica Inc. | Vancouver, Canada | 1998 | Yoga-inspired athletic apparel |
Other key players in the global sportswear market are Under Armour Inc., ASICS Corporation, FILA Holdings Corp., Columbia Sportswear Company, Li Ning (China) Sports Goods Co., Ltd., and ANTA Sports Products Limited, among others.
Major players in the market are increasingly investing to establish their presence in emerging economies in regions such as the Asia Pacific, the Middle East, and Latin America. Moreover, companies are extensively innovating with materials and other technologies to enhance the performance, comfort, and durability of sportswear.
Developments such as Nike's Flyknit technology, Adidas' Boost cushioning, and Lululemon's Luon and Luxtreme fabrics are some major examples of how brands are pushing the boundaries in material science with sustainability and functionality.
Global Sportswear Market Analysis by Region
North America is anticipated to hold a leading position in the market owing to a strong sports culture, the presence of major brands, and the increasing popularity of sports among younger generations. Additionally, athleisure wear has become increasingly popular in the region, blurring the lines between sportswear and casual wear, catering to consumers' desire for comfort and versatility.
Meanwhile, the Asia Pacific is expected to register a high growth rate during the forecast period. The expansion of the sportswear market can be attributed to rising disposable incomes, rapid urbanisation, and increasing health consciousness among consumers in countries like China, Japan, South Korea, and India.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by End User |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Sportswear Market Analysis
8.1 Key industry Highlights
8.2 Global Sportswear Historical Market (2018-2023)
8.3 Global Sportswear Market Forecast (2024-2032)
8.4 Global Sportswear Market by Product
8.4.1 Clothes
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Shoes
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Accessories
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.5 Global Sportswear Market by End User
8.5.1 Men
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Women
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Kids
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Sportswear Market by Distribution Channel
8.6.1 Online
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Offline
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Sportswear Market by Region
8.7.1 North America
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Europe
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Asia Pacific
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Latin America
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Middle East and Africa
8.7.5.1 Historical Trend (2018-2023)
8.7.5.2 Forecast Trend (2024-2032)
9 North America Sportswear Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Sportswear Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Sportswear Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Sportswear Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Sportswear Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Nike, inc.
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Adidas AG
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Puma SE
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 Lululemon Athletica Inc.
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Under Armour Inc.
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 ASICS Corporation
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 FILA Holdings Corp.
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Columbia Sportswear Company
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Li Ning (China) Sports Goods Co., Ltd.
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 ANTA Sports Products Limited
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Sportswear Market: Key industry Highlights, 2018 and 2032
2. Global Sportswear Historical Market: Breakup by Product (USD Million), 2018-2023
3. Global Sportswear Market Forecast: Breakup by Product (USD Million), 2024-2032
4. Global Sportswear Historical Market: Breakup by End User (USD Million), 2018-2023
5. Global Sportswear Market Forecast: Breakup by End User (USD Million), 2024-2032
6. Global Sportswear Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7. Global Sportswear Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8. Global Sportswear Historical Market: Breakup by Region (USD Million), 2018-2023
9. Global Sportswear Market Forecast: Breakup by Region (USD Million), 2024-2032
10. North America Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
11. North America Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
12. Europe Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
13. Europe Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Asia Pacific Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
15. Asia Pacific Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Latin America Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
17. Latin America Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Middle East and Africa Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
19. Middle East and Africa Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Global Sportswear Market Structure
Key Questions Answered in the Report
The market for sportswear reached a value of USD 313.22 billion in 2023.
The market is estimated to grow at a CAGR of 6.60% in the forecast period of 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 558.14 billion by 2032.
The increasing inclination of youth towards sporting activities, rising prevalence of sports-related injuries, and growing incorporation of fashion in sportswear are the major drivers of the market.
The key trends in the market include the growing innovations by the major market players aimed towards improving the quality of sportswear and increasing influence of popular athletes across social media.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Nike, inc., Adidas AG, Puma SE, Lululemon Athletica Inc., Under Armour Inc., ASICS Corporation, FILA Holdings Corp., Columbia Sportswear Company, Li Ning (China) Sports Goods Co., Ltd., and ANTA Sports Products Limited, among others, are the key market players, according to the report.
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