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Sportswear Market

Global Sportswear Market Size, Share, Trends, Forecast: By Product: Clothes, Shoes, Accessories; By End User: Men, Women, Kids; By Distribution Channel: Online, Offline; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis, Key Indicators for Demand, Key Indicators for Price; Competitive Landscape; 2024-2032

Global Sportswear Market Outlook

The global sportswear market size attained a value of nearly USD 313.22 billion in 2023. The market is further expected to grow at a CAGR of 6.6% between 2024 and 2032, to reach a value of around USD 558.14 billion by 2032.

 

Key Takeaways

  • According to estimations, millennials are projected to spend about  $112,000 on fitness in their lifetime.
  • Due to over  a quarter of India’s population being under 29 and having a strong sports culture, it presents itself as a major market for global players.
  • Owing to the athleisure wave in India , major international sports companies registered a growth of 35 to 60 per cent since FY 20-21.

 

Sportswear refers to apparel made from textiles which are specifically designed for physical activities. These apparel are strong, durable, and capable of withstanding harsh and rough conditions while protecting the wearer. Sportswear also exhibits some distinct properties such as air permeability, absorptiveness, lightweight, and resilience.

 

The sportswear market is experiencing significant growth as consumers increasingly value products that provide sweat-wicking, breathability, and improved physical performance. These products offer protection from harsh weather conditions, enhance blood circulation, and aid in injury prevention. The urban population's expanding involvement in fitness activities further drives product consumption.

 

sportswear market

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Key Trends and Developments

Increasing youth participation in sports; rising health awareness; fashion trend integration in sportswear; and focus on preventing sports injuries elevate the sportswear market value

 

Feb 14th, 2024

Marks & Spencer expanded its 'The Sports Edit on M&S' with over 140 Puma and Reebok items, including performance wear and footwear, in 2024.

 

Feb 6th, 2024

Castore, a British precision sportswear brand, launched its first bespoke flagship store in Dublin.

 

Dec 20th, 2023

Major Japanese sportswear brand, ASICS, announced its plan to expand its presence in the Indian sportswear market with the establishment of 50 new stores by 2025.

 

Aug 1st, 2023

Adidas renewed its partnership with Manchester United for 10 more years in a £900 million deal, continuing as the official kit supplier until June 2035.

 

Health and fitness awareness drives sportswear demand

The increasing inclination of youth towards sporting activities is expanding the global sportswear market size. Escalating awareness pertaining to the importance of health and fitness is further fuelling the demand for sportswear.

 

Fashion influence shapes sportswear as lifestyle wear

The growing influence of fashion in sportswear is resulting in the development of sportswear items that are stylish and worn for aesthetics, which is a crucial advantage leading to the acceptance of sportswear as casual outfits outside of sports activities.

 

Innovations in design and flexibility amplify the market

Growing investments towards innovations aimed towards improving the design and flexibility of sporting clothes are the key trends augmenting the market.

 

Rising emphasis on preventing sports-related injuries

Consumers are increasingly focused on comfortable and innovative sportswear to prevent injuries during intense sports activities.

 

Global Sportswear Market Trends

The market is driven by the surge in awareness about health and fitness. As people of all ages become more committed to regular exercise and maintaining a healthy lifestyle, the demand for comfortable and performance-oriented sportswear rises. Furthermore, there is a rising focus on sportswear that not only supports physical activity but also helps in preventing injuries and enhancing athletic performance. Compression wear, for example, is designed to improve blood circulation and reduce muscle fatigue.

 

Rising advancements in materials and technologies have enabled manufacturers to make significant innovations to products, aiding the sportswear market expansion. Features like moisture-wicking fabrics, temperature control, and enhanced durability cater to both professional athletes and casual wearers. Smart sportswear, equipped with wearable technology to monitor health metrics, is also gaining traction.

 

sportswear market by segments

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Market Segmentation

“Global Sportswear Market Report  and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

 

Market Breakup by Product

  • Clothes
  • Shoes
  • Accessories

 

Market Breakup by End User

  • Men
  • Women
  • Kids

 

Market Breakup by Distribution Channel

  • Online
  • Offline

 

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

 

The increasing levels of comfort and design have significantly aided the demand for shoes

Shoes, based on product, account for a healthy global sportswear market share. Sporting shoes bolster the comfort of athletes by providing a cushioning effect to the feet. They offer protection, improve sporting performance, enable breathability, and most importantly, prevent athletes from getting injuries.

 

In addition, sports shoes enable effortless mobility, which is a crucial advantage of the product. Over the forecast period, the increasing awareness about various shoe brands, coupled with the emergence of innovative designs, is likely to amplify the sportswear market.

 

Meanwhile, clothes are expected to witness rapid growth in the forecast period. Increasing incorporation of fashion into functional sportswear clothes is surging their popularity, resulting in consumers wearing sportswear clothing with greater frequency, even when not engaged in sporting activities.

 

Sportswear products are increasingly being made available on online platforms by companies to expand their reach

Based on distribution channels, the online segment is expected to hold a significant portion of the sportswear market share in the forecast period. This can be attributed to the increasing availability of high-end sporting goods across e-commerce platforms.

 

These platforms cater to the diverse demands of various sports such as football, cricket, and baseball, among others, by providing high-quality sporting equipment. In addition, the revolution of D2C is expected to provide impetus to the online segment in the coming years.

 

On the other hand, the offline segment holds a decent share of the market due to the advantage of customisability and instant try-ons offered at retail sports stores.

 

Competitive Landscape

Major players in the sportswear market are increasingly investing in advanced technologies for the development of improved products

 

Nike, Inc.

Nike, Inc., headquartered in Beaverton, Oregon, is a global powerhouse in athletic footwear, apparel, equipment, and accessories. Founded in 1964 as Blue Ribbon Sports, it officially became Nike, Inc. in 1971.

 

Adidas AG

Adidas AG, based in Herzogenaurach, Germany, is a multinational corporation founded in 1949, specialising in athletic shoes, apparel, and accessories. It is the largest sportswear manufacturer in Europe and the second largest in the world after Nike. Adidas is known for its contribution to sports and lifestyle with products that blend performance and style.

 

Puma SE

Puma SE, also based in Herzogenaurach, Germany, was established in 1948. It is a major German multinational company that produces athletic and casual footwear, apparel, and accessories. Puma has a history of innovation in the market and sponsors numerous athletes and teams worldwide.

 

Lululemon Athletica Inc.

Lululemon Athletica Inc., headquartered in Vancouver, Canada, was founded in 1998 as a yoga-inspired athletic apparel company. Initially focusing on yoga wear for women, Lululemon has since expanded its product line to include a wide range of athletic wear for men and women, targeting various fitness activities.

 

Other key players in the global sportswear market are Under Armour Inc., ASICS Corporation, FILA Holdings Corp., Columbia Sportswear Company, Li Ning (China) Sports Goods Co., Ltd., and ANTA Sports Products Limited, among others.

 

Major players in the sportswear market are increasingly investing to establish their presence in emerging economies in regions such as the Asia Pacific, the Middle East, and Latin America. Moreover, companies are extensively innovating with materials and other technologies to enhance the performance, comfort, and durability of sportswear.

 

Developments such as Nike's Flyknit technology, Adidas' Boost cushioning, and Lululemon's Luon and Luxtreme fabrics are some major examples of how these brands are pushing the boundaries in material science with sustainability and functionality.

 

sportswear market by region

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Global Sportswear Market Analysis by Region

North America is anticipated to hold a leading position in the market owing to various factors, including a strong sports culture, the presence of major brands, and the increasing popularity of sports among younger generations. Additionally, athleisure wear has become increasingly popular, blurring the lines between sportswear and casual wear, catering to consumers' desire for comfort and versatility.

 

Meanwhile, the Asia Pacific is expected to register a high growth rate during the forecast period. The Asia Pacific sportswear market expansion can be attributed to rising disposable incomes, rapid urbanisation, and increasing health consciousness among consumers in countries like China, Japan, South Korea, and India.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • End User
  • Distribution Channel
  • Region
Breakup by Product
  • Clothes
  • Shoes
  • Accessories
Breakup by End User
  • Men
  • Women
  • Kids
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis 
  • Porter's Five Forces Analysis 
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Nike, inc.
  • Adidas AG
  • Puma SE
  • Lululemon Athletica Inc.
  • Under Armour Inc.
  • ASICS Corporation
  • FILA Holdings Corp.
  • Columbia Sportswear Company
  • Li Ning (China) Sports Goods Co., Ltd.
  • ANTA Sports Products Limited
  • Others

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key industrial Trends
6    Market Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Sportswear Market Analysis

    8.1    Key industry Highlights
    8.2    Global Sportswear Historical Market (2018-2023) 
    8.3    Global Sportswear Market Forecast (2024-2032)
    8.4    Global Sportswear Market by Product
        8.4.1    Clothes 
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Shoes
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Accessories
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
    8.5    Global Sportswear Market by End User
        8.5.1    Men
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Women
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    Kids
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Sportswear Market by Distribution Channel 
        8.6.1    Online
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Offline
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Sportswear Market by Region
        8.7.1    North America
            8.7.1.1    Historical Trend (2018-2023) 
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Europe
            8.7.2.1    Historical Trend (2018-2023) 
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Asia Pacific
            8.7.3.1    Historical Trend (2018-2023) 
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Latin America
            8.7.4.1    Historical Trend (2018-2023) 
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Middle East and Africa
            8.7.5.1    Historical Trend (2018-2023) 
            8.7.5.2    Forecast Trend (2024-2032)
9    North America Sportswear Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Sportswear Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Sportswear Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Sportswear Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Sportswear Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Nike, inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Adidas AG
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Puma SE
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Lululemon Athletica Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Under Armour Inc.
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    ASICS Corporation
            15.2.6.1    Company Overview
            15.2.6.2    Product Portfolio
            15.2.6.3    Demographic Reach and Achievements
            15.2.6.4    Certifications
        15.2.7    FILA Holdings Corp.
            15.2.7.1    Company Overview
            15.2.7.2    Product Portfolio
            15.2.7.3    Demographic Reach and Achievements
            15.2.7.4    Certifications
        15.2.8    Columbia Sportswear Company
            15.2.8.1    Company Overview
            15.2.8.2    Product Portfolio
            15.2.8.3    Demographic Reach and Achievements
            15.2.8.4    Certifications
        15.2.9    Li Ning (China) Sports Goods Co., Ltd.
            15.2.9.1    Company Overview
            15.2.9.2    Product Portfolio
            15.2.9.3    Demographic Reach and Achievements
            15.2.9.4    Certifications
        15.2.10    ANTA Sports Products Limited
            15.2.10.1    Company Overview
            15.2.10.2    Product Portfolio
            15.2.10.3    Demographic Reach and Achievements
            15.2.10.4    Certifications
        15.2.11    Others
16    Key Trends and Developments in the Market

 

List of Key Figures and Tables

1.    Global Sportswear Market: Key industry Highlights, 2018 and 2032
2.    Global Sportswear Historical Market: Breakup by Product (USD Million), 2018-2023
3.    Global Sportswear Market Forecast: Breakup by Product (USD Million), 2024-2032
4.    Global Sportswear Historical Market: Breakup by End User (USD Million), 2018-2023
5.    Global Sportswear Market Forecast: Breakup by End User (USD Million), 2024-2032
6.    Global Sportswear Historical Market: Breakup by Distribution Channel (USD Million), 2018-2023
7.    Global Sportswear Market Forecast: Breakup by Distribution Channel (USD Million), 2024-2032
8.    Global Sportswear Historical Market: Breakup by Region (USD Million), 2018-2023
9.    Global Sportswear Market Forecast: Breakup by Region (USD Million), 2024-2032
10.    North America Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
11.    North America Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
12.    Europe Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
13.    Europe Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
14.    Asia Pacific Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
15.    Asia Pacific Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
16.    Latin America Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
17.    Latin America Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
18.    Middle East and Africa Sportswear Historical Market: Breakup by Country (USD Million), 2018-2023
19.    Middle East and Africa Sportswear Market Forecast: Breakup by Country (USD Million), 2024-2032
20.    Global Sportswear Market Structure

Key Questions Answered in the Report

The market for sportswear reached a value of around USD 313.22 billion in 2023.

The market is estimated to grow at a CAGR of 6.6% in the forecast period of 2024-2032.

The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 558.14 billion by 2032.

The increasing inclination of youth towards sporting activities, the rising prevalence of sports-related injuries, and the growing incorporation of fashion in sportswear are the major drivers of the market.

The key trends in the market include the growing innovations by the major market players aimed towards improving the quality of sportswear and increasing the influence of popular athletes across social media.

The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The major end users of sportswear include men, women, and kids.

Nike, inc., Adidas AG, Puma SE, Lululemon Athletica Inc., Under Armour Inc., ASICS Corporation, FILA Holdings Corp., Columbia Sportswear Company, Li Ning (China) Sports Goods Co., Ltd., and ANTA Sports Products Limited, among others, are the key market players.

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