Sportswear Market Growth Analysis - Forecast Trends, Market Size, Share and Outlook (2026-2035)

Sportswear refers to apparel made from textiles which are specifically designed for physical activities. These apparel are strong, durable, and capable of withstanding harsh and rough conditions while protecting the wearer. Sportswear also exhibits some distinct properties such as air permeability, absorptiveness, lightweight, and resilience.

The sportswear market is experiencing significant growth as consumers increasingly value products that provide sweat-wicking, breathability, and improved physical performance. These products offer protection from harsh weather conditions, enhance blood circulation, and aid in injury prevention. The urban population's expanding involvement in fitness activities further drives product consumption.

Key Trends and Developments

Global Sportswear Market Trends

The market is driven by the surge in awareness about health and fitness. As people of all ages become more committed to regular exercise and maintaining a healthy lifestyle, the demand for comfortable and performance-oriented sportswear rises. Furthermore, there is a rising focus on sportswear that not only supports physical activity but also helps in preventing injuries and enhancing athletic performance. Compression wear, for example, is designed to improve blood circulation and reduce muscle fatigue.

Rising advancements in materials and technologies have enabled manufacturers to make significant innovations to products, aiding the sportswear market expansion. Features like moisture-wicking fabrics, temperature control, and enhanced durability cater to both professional athletes and casual wearers. Smart sportswear, equipped with wearable technology to monitor health metrics, is also gaining traction.

Market Segmentation

The increasing levels of comfort and design have significantly aided the demand for shoes

Shoes, based on product, account for a healthy global sportswear market share. Sporting shoes bolster the comfort of athletes by providing a cushioning effect to the feet. They offer protection, improve sporting performance, enable breathability, and most importantly, prevent athletes from getting injuries.

In addition, sports shoes enable effortless mobility, which is a crucial advantage of the product. Over the forecast period, the increasing awareness about various shoe brands, coupled with the emergence of innovative designs, is likely to amplify the sportswear market.

Meanwhile, clothes are expected to witness rapid growth in the forecast period. Increasing incorporation of fashion into functional sportswear clothes is surging their popularity, resulting in consumers wearing sportswear clothing with greater frequency, even when not engaged in sporting activities.

Sportswear products are increasingly being made available on online platforms by companies to expand their reach

Based on distribution channels, the online segment is expected to hold a significant portion of the sportswear market share in the forecast period. This can be attributed to the increasing availability of high-end sporting goods across e-commerce platforms.

These platforms cater to the diverse demands of various sports such as football, cricket, and baseball, among others, by providing high-quality sporting equipment. In addition, the revolution of D2C is expected to provide impetus to the online segment in the coming years.

On the other hand, the offline segment holds a decent share of the market due to the advantage of customisability and instant try-ons offered at retail sports stores.

Competitive Landscape

Other key players in the global sportswear market are Under Armour Inc., ASICS Corporation, FILA Holdings Corp., Columbia Sportswear Company, Li Ning (China) Sports Goods Co., Ltd., and ANTA Sports Products Limited, among others.

Major players in the sportswear market are increasingly investing to establish their presence in emerging economies in regions such as the Asia Pacific, the Middle East, and Latin America. Moreover, companies are extensively innovating with materials and other technologies to enhance the performance, comfort, and durability of sportswear.

Developments such as Nike's Flyknit technology, Adidas' Boost cushioning, and Lululemon's Luon and Luxtreme fabrics are some major examples of how these brands are pushing the boundaries in material science with sustainability and functionality.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Global Sportswear Market Analysis by Region

North America is anticipated to hold a leading position in the market owing to various factors, including a strong sports culture, the presence of major brands, and the increasing popularity of sports among younger generations. Additionally, athleisure wear has become increasingly popular, blurring the lines between sportswear and casual wear, catering to consumers' desire for comfort and versatility.

Meanwhile, the Asia Pacific is expected to register a high growth rate during the forecast period. The Asia Pacific sportswear market expansion can be attributed to rising disposable incomes, rapid urbanisation, and increasing health consciousness among consumers in countries like China, Japan, South Korea, and India.

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