Sources to Consider Before Buying Smart Home Devices

As per a survey conducted by Expert Market Research, 29.79% of the respondents reading tech forums before making a purchase for smart home devices followed by YouTube demo videos and Recommendations with a share of 26.60% and 22.34% respectively.

Even if we go to make a small purchase, recommendations and reviews are something we trust the most. Smart home devices have recently been introduced, form the need for proper awareness about the associated features of the devices. As per a comprehensive survey conducted by Expert Market Research across top tier 1 and 2 cities covering over 60,000 respondents, the outcomes delve into which sources should be considered before purchasing smart home devices.

Different Sources Available Across to Consider For Smart Home Devices

The survey results indicate that 29.79% of the respondents perceive tech forums and expert reviews to be the most reliable source followed by YouTube product demos and manufacturer websites with a share of 26.60% and 22.34% respectively. This study aims to analyze popular sources available around the world and how likely they are to impact the purchase. It’s evident from the results derived that consumers rely more on tech forums and YouTube product demos as compared to other sources as they collectively account for an approximate share of 56%.

The expert market research survey looks at how the different choices of sources influence the consumer preference to any products they purchase including the smart home devices. Tech forums and YouTube demonstrations are not only easy to understand but also provide real time reviews through unboxing, blogs and often are authorized by recognized companies as part of their influencer marketing technique. YouTube product demonstrations are gaining worldwide important because of increase popularity of influencers. According to news reports, YouTube tops among the social media apps when it comes to researching for products and companies.

Varied preferences of shoppers towards different sources, reveals looks how purchasers from different region prefer to buy. The study looks at how these platforms can successfully be leveraged to serve as a marketing strategy for companies as devices being reviewed by renowned influencers might lead to impulsive buying at the end of consumers. As these platforms are usually presented in a professional and semi-casual way to seamlessly integrate product endorsement. These platforms and seemingly genuine influencer marketing also serves as a trust label for companies.

Expert market research survey looks at consumer thinking and sheds light on the most common factors which influence consumers before making a purchase. It also looks at how different sources contribute to increasing consumer brand preference based on factors such as authenticity and reliability.