The global laptop market was valued at about USD 172.62 Billion in 2025 and is projected to register a CAGR of 2.30% from 2026 to 2035, reaching close to USD 216.69 Billion by 2035. As per the analysis by Expert Market Research, the market is expected to be driven by the increasing demand for mobility and on-the-go productivity.
A laptop, often referred to as a notebook computer, is a portable and lightweight personal device that integrates the features of a desktop computer into a compact design. It typically includes a thin LCD or LED screen and a keyboard, allowing users to work on the go. Key components such as CPU, RAM, and storage drives enable diverse tasks from web browsing to graphic design. Equipped with connectivity options like USB and Wi-Fi, laptops facilitate both personal and professional use, offering convenience and versatility.
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Rising internet accessibility and consumer electronics demand are fuelling the Asia Pacific laptop market growth. Factors like digitisation, foreign investment influx, and domestic manufacturing emphasis further drive growth. Developing nations like India and China exhibit increasing interest in gaming and content creation laptops, along with the increasing work-from-home culture in start-ups and corporate is prompting major players to introduce innovative offerings to meet demand.
In the forecast period, the laptop market is poised for growth, propelled by the mainstream adoption and cost-effectiveness of cutting-edge screen technologies like mini-LED and OLED. Particularly, OLED screens are gaining traction in laptops for their superior image quality and vibrant colours, enhancing user satisfaction. Additionally, the emphasis on energy efficiency and the preference for sleek, lightweight designs are driving the expansion of the OLED laptop market. In 2026, the industry is witnessing an accelerated shift toward Copilot+ PCs, AI accelerators, Arm-based processors, and premium ultraportables designed to serve both creator and enterprise segments.
Latest News and Developments
In January 2026, at CES 2026, Lenovo unveiled a new line-up of Copilot+ PCs, including the ThinkPad X9 15p Aura Edition, the ThinkPad X1 Carbon Gen 14 Aura Edition, the ThinkBook Plus Gen 7 Auto Twist, and the Yoga Pro 9i Aura Edition. The company reinforced its AI PC leadership with the expansion of smarter, intuitive, and connected PC experiences for consumer and enterprise users.
In January 2026, HP Inc. debuted the HP EliteBook X G2 Series and the HP EliteBoard G1a Next Gen AI PC, the world’s first full AI PC built into a keyboard, earning CES 2026 Innovation Awards. HP also launched its new flagship consumer laptop, the OmniBook Ultra 14, a premium ultraportable measuring just 0.42 inches thick and weighing 2.8 pounds, with starting prices from USD 1,550.
In January 2026, at CES 2026, ASUS introduced the Zenbook DUO with two 14-inch OLED touchscreens and a detachable Bluetooth keyboard. ASUS Republic of Gamers (ROG) also launched the ROG Zephyrus Duo, the world’s first 16-inch dual-screen OLED gaming laptop powered by Intel Core Ultra Series 3 processors and up to an NVIDIA GeForce RTX 5090 Laptop GPU. The Zenbook A14 and A16 models focused on portability, with the A14 weighing under 1 kg and powered by the Snapdragon X2 Elite processor.
In January 2026, MSI unveiled its new Prestige 14 and Prestige 16 laptops at CES 2026, featuring Intel Core Ultra Series 3 processors. The Prestige 14 weighs just 1.32 kg, a 22% reduction from the previous generation, while the Prestige 16 is only 1.59 kg. MSI also refreshed its Stealth, Raider, and Crosshair gaming laptop series with new designs and NVIDIA GeForce RTX 50 series GPUs.
In January 2026, Acer announced its Copilot+ PC portfolio at CES 2026, highlighted by the Acer Swift 16 AI thin-and-light laptop and the Predator Helios Neo 16S AI gaming laptop, both powered by Intel Core Ultra Series 3 processors. The Swift 16 AI features the world’s largest haptic touchpad with MPP 2.5 stylus input support.
In 2026, Dell and Lenovo are expected to launch Copilot+ laptops powered by NVIDIA’s new Arm-based N1 and N1X chips in the first half of the year. Lenovo is reportedly developing at least six laptops including IdeaPad Slim 5 models, Yoga Pro 7 notebooks, and a Legion 7 gaming laptop, while Dell is designing an Alienware gaming laptop and an XPS notebook based on the N1X platform.
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Top 10 Laptop Companies in the World
1. Lenovo Group Limited
| Headquarters: |
Quarry Bay, Hong Kong |
| Establishment: |
1984 |
| Website: |
www.lenovo.com |
| CEO: |
Yuanqing Yang |
| Revenue: |
Approximately USD 62 Billion |
| Key Offerings: |
ThinkPad, Yoga, IdeaPad, Legion, ThinkBook |
Lenovo, a global technology leader with USD 62 billion in revenue, ranks 217 in the Fortune Global 500. With 77,000 employees worldwide, it serves millions of customers in 180 markets. Committed to delivering Smarter Technology for All, Lenovo expands into new IT areas like client, edge, cloud, and intelligence, alongside PCs. Its diverse portfolio, including servers, storage, mobile, software, and services, drives innovation for a more inclusive and trustworthy future. Listed on the Hong Kong stock exchange, Lenovo fosters global collaboration, leveraging its workforce diversity to redefine technological boundaries. At CES 2026, Lenovo unveiled an expanded Copilot+ AI PC portfolio including the ThinkPad X9 Aura Edition, Yoga Pro 9i Aura Edition, and the ThinkBook Plus Gen 7 Auto Twist.
2. HP Inc.
| Headquarters: |
Palo Alto, California, United States |
| Establishment: |
1939 |
| Website: |
www.hp.com |
| CEO: |
Enrique Lores |
| Revenue: |
Approximately USD 53.6 Billion |
| Key Offerings: |
OmniBook, EliteBook, Spectre, Pavilion, Envy |
HP Inc. is a global leader in personal computing, imaging, and printing solutions, catering to consumers, businesses, and enterprises across various sectors. Its three segments include Personal Systems, Printing, and Corporate Investments, offering a wide range of products and services. Committed to societal impact, HP prioritises climate action, human rights, and digital equity. With over 80 years of innovation, HP envisions a world where technology drives positive change. Its diverse portfolio, including personal systems, printers, and 3D printing solutions, reflects this commitment to transformative progress. In January 2026, HP launched the OmniBook Ultra 14 and the world’s first AI PC built into a keyboard, the HP EliteBoard G1a Next Gen AI PC.
3. Dell Inc.
| Headquarters: |
Round Rock, Texas, United States |
| Establishment: |
1984 |
| Website: |
www.dell.com |
| CEO: |
Michael Dell |
| Revenue: |
Approximately USD 88.4 Billion |
| Key Offerings: |
XPS, Alienware, Latitude, Inspiron, Precision |
Dell Technologies empowers organisations and individuals to embrace digital transformation, offering innovative solutions spanning traditional infrastructure to multi-cloud environments. Dell's integrated portfolio facilitates IT modernisation, workforce transformation, and connectivity solutions. Their commitment to innovation is evident in offerings like APEX-branded solutions and expanding IT as-a-Service and cloud options. With a global presence across 180 countries, Dell leverages a robust sales force and channel partner network. From humble beginnings in 1984, Dell continues to shape the digital landscape, driving progress worldwide with cutting-edge technology and social impact initiatives. In 2026, Dell is set to launch new Copilot+ laptops powered by NVIDIA Arm-based N1X processors, including new XPS and Alienware models.
4. Acer Inc.
| Headquarters: |
New Taipei City, Taiwan |
| Establishment: |
1976 |
| Website: |
www.acer.com |
| Chairman and CEO: |
Jason Chen |
| Revenue: |
Approximately USD 8 Billion |
| Key Offerings: |
Swift, Predator, Nitro, Aspire, Chromebook |
Established in 1976, Acer is a leading ICT company operating in over 160 countries. Focused on integrating hardware, software, and services, Acer envisions a future of interconnected ecosystems. With a workforce of 7,500, Acer drives innovation across various sectors, including PC, gaming, and smart solutions. Embracing creativity and autonomy, Acer delivers tailored products for gamers, creators, and educational settings. Committed to sustainability, Acer is a member of the RE100 initiative and has garnered recognition for its environmental and social efforts, solidifying its position as a global leader in sustainability. At CES 2026, Acer expanded its Copilot+ PC line with the Swift 16 AI and the Predator Helios Neo 16S AI, both built on Intel Core Ultra Series 3 processors.
5. Apple Inc.
| Headquarters: |
Cupertino, California, United States |
| Establishment: |
1976 |
| Website: |
www.apple.com |
| CEO: |
Tim Cook |
| Stock Ticker: |
NASDAQ: AAPL |
| Key Offerings: |
MacBook Air, MacBook Pro, iMac, iPhone, iPad |
Apple Inc., headquartered in Cupertino, California, is a leading American technology company renowned for its consumer electronics, software, and services. Established in 1976, Apple's flagship products include the iPhone, iPad, and Macintosh. It also offers tablets, wearables, and accessories, along with software platforms like iOS and macOS. Operating globally, Apple divides its business into geographic segments, including the Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. With a focus on innovation and social responsibility, Apple continues to redefine possibilities and enrich lives worldwide. In February 2025, Apple committed to a landmark USD 500 billion investment in the United States over four years to advance AI, silicon engineering, and high-skilled manufacturing.
6. ASUSTeK Computer, Inc.
| Headquarters: |
Taipei, Taiwan |
| Establishment: |
1989 |
| Website: |
www.asus.com |
| Chairman: |
Jonney Shih |
| Revenue: |
Approximately USD 15 Billion |
| Key Offerings: |
Zenbook, ROG, TUF Gaming, Vivobook, ProArt |
ASUS, a global technology leader, prioritises user-centric innovation, delivering cutting-edge devices and solutions. With a team of 5,000+ R&D experts, ASUS boasts numerous awards and is recognised among Fortune's World's Most Admired Companies. Embracing a culture of innovation and transparency, ASUS pioneers gaming, content creation, IoT, and cloud solutions, setting new industry standards. Committed to environmental stewardship, ASUS produces reliable, sustainable products designed to exceed expectations. Through relentless innovation and dedication to excellence, ASUS empowers businesses to thrive in today's dynamic landscape, driving positive change while delivering superior technology solutions. At CES 2026, ASUS unveiled the Zenbook DUO, the ROG Zephyrus Duo, and the Zenbook A14 and A16 with Snapdragon X2 Elite processors.
7. Samsung Electronics Co., Ltd.
| Headquarters: |
Suwon, South Korea |
| Establishment: |
1969 |
| Website: |
www.samsung.com |
| Co-CEOs: |
Han Jong-Hee and Kyung Kye-Hyun |
| Revenue: |
Approximately USD 194 Billion |
| Key Offerings: |
Galaxy Book, Odyssey, Notebook, Chromebook Plus |
Samsung Electronics, a global technology leader, pioneers innovation across a diverse array of products including TVs, smartphones, and semiconductors. Founded in 1969, Samsung is a top 10 global brand, with operations spanning the Americas, Europe/CIS, Middle East/Africa, and Asia. With 198 overseas subsidiaries for manufacturing, sales, and R&D, Samsung boasts a vast network of production sites and regional sales offices. Recognised for its creativity and diverse talent, Samsung continues to drive growth and shape the future of technology worldwide. In January 2024, Samsung announced the start of laptop manufacturing at its Noida factory in India, marking a significant expansion of its global footprint in the PC market.
8. Sony Group Corporation
| Headquarters: |
Tokyo, Japan |
| Establishment: |
1946 |
| Website: |
www.sony.net |
| CEO: |
Hiroki Totoki |
| Revenue: |
Approximately USD 88 Billion |
| Key Offerings: |
VAIO (legacy), Consumer Electronics, Gaming, Imaging |
Sony Group Corporation, a renowned electronics company, offers a diverse range of products including televisions, cameras, mobile devices, and gaming equipment. Beyond electronics, Sony is a major player in the entertainment industry, producing music, animation, and motion pictures. With a global workforce and a rich history of innovation, Sony is committed to pushing boundaries and delivering exceptional results. Following integration in April 2021, Sony Electronics Corporation, Sony Imaging Products & Solutions Inc., Sony Home Entertainment & Sound Products Inc., and Sony Mobile Communications Inc. now operate under the unified entity of Sony Group Corporation. Sony’s VAIO laptop business was spun off as VAIO Corporation in 2014 and continues to serve niche premium laptop segments globally.
9. Micro-Star INT'L CO., LTD.
| Headquarters: |
New Taipei City, Taiwan |
| Establishment: |
1986 |
| Website: |
www.msi.com |
| CEO: |
Charles Chiang |
| Revenue: |
Approximately USD 6.4 Billion |
| Key Offerings: |
Raider, Stealth, Prestige, Crosshair, Katana |
MSI, a global leader in gaming, content creation, and AIoT solutions, boasts cutting-edge R&D and a presence in over 120 countries. Renowned for its wide-ranging lineup of laptops, graphics cards, monitors, and more, MSI shapes the future of technology with user-centric innovation. Committed to superior product quality and intuitive design, MSI excels in AI PC, gaming, content creation, and business solutions. With a focus on enhancing user experiences, MSI continues to lead the industry with its innovative approach to technology. At CES 2026, MSI launched the Prestige 14 and Prestige 16 business laptops alongside the Raider, Stealth, and Crosshair gaming series with NVIDIA GeForce RTX 50 Laptop GPUs.
10. Microsoft Corporation
| Headquarters: |
Redmond, Washington, United States |
| Establishment: |
1975 |
| Website: |
www.microsoft.com |
| CEO: |
Satya Nadella |
| Stock Ticker: |
NASDAQ: MSFT |
| Key Offerings: |
Surface Laptop, Surface Pro, Surface Studio, Surface Go |
Microsoft, a leading technology company, aims to empower individuals and organisations worldwide to achieve more. With a focus on creating local opportunities and impact, Microsoft leverages artificial intelligence (AI) to deliver innovative solutions across various sectors. From business competitiveness to education and healthcare, Microsoft provides platforms and tools powered by AI to drive efficiency and empower creativity. By investing in AI capabilities across its portfolio, Microsoft enables customers to unlock value, innovate, and simplify security and management. Leveraging the Microsoft Cloud, users can capitalise on technological advancements and drive innovation across industries. In 2026, Microsoft continues to lead the Copilot+ PC ecosystem, powering AI-accelerated Windows 11 laptops from partners including Lenovo, HP, Dell, Acer, ASUS, and Samsung.
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