Top 6 Companies Leading the Paraguay Sportswear Market in 2025

The Paraguay sportswear market size reached a value of USD 134.85 Million in 2024 and is projected to grow at a CAGR of 4.70% between 2025 and 2034 to attain USD 213.46 Million by 2034. As per the analysis by Expert Market Research, the market is expected to be driven by increasing investments in developing technologically advanced sportswear.

As sports such as football, basketball, and tennis, have enjoyed immense popularity in Paraguay, the use of sports apparel and footwear has risen in the country.

The availability of an exclusive range of engineered sportswear produced using top-performance fabrics that meet the needs of consumers playing basketball, rugby, and soccer is aiding the Paraguay sportswear market growth. Paraguay aims to establish itself as the "sports capital of the world" by hosting significant events, following the successful completion of the 2022 Asunción South American Games and the 2024 Latin American Special Olympics Games.

The rising popularity of e-commerce has provided consumers with the ease of obtaining a variety of sportswear products, such as branded tracksuits, athletic pants, and footwear, at discounted rates. In alignment with the robust digitisation efforts across Latin America, Paraguay is witnessing notable growth in mobile connectivity and network infrastructure. With a population exceeding 6.8 million and over 7.5 million active SIM cards, the country’s digital ecosystem, encompassing mobile payments and digital content consumption, represents significant potential for further development.

Paraguay Total Online Stores by Industry:2024

As awareness of health and fitness grows, there is a rising demand for high-quality sportswear designed to support athletic activities. Government initiatives aimed at promoting sports participation as part of public health campaigns, along with a surge in youth enrollment in sports, are boosting Paraguay sportswear market expansion. Additionally, the trend of wearing sportswear as casual and fashionable attire, commonly referred to as 'athleisure,' is expanding the consumer base beyond traditional fitness enthusiasts.

In Aug 2022, Puma introduced away kits for 13 national teams for national football federations, including Paraguay. The new 2022 jersey for Paraguay reinterpreted the team’s emblem by using traditional Paraguayan textile patterns. The company also included away jerseys for 6 countries that played in the 2022 FIFA World cup.

Top Sportswear Companies in Paraguay:

1. Nike, Inc.

Nike Inc. is a global leader in designing, developing, and manufacturing sports apparel, footwear, accessories, equipment, and services. The company provides its products under Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max, and others, as well as subsidiaries, including brands Jordan, Hurley Int., and Converse. Nike Inc. offers a wide range of sports shoes and clothing for men, women, and kids. In addition, the company provides sneakers, sandals and slides, jerseys and kits, jackets and gilets, tracksuits, pants and leggings, shorts, caps, and shocks, amongst others.

2. PUMA SE

Puma is a global leader in sports and sports lifestyle products, including footwear, apparel, and accessories. The company has a strong international presence with a workforce of more than 19,000 employees across 120+ countries. PUMA SE offers shoes, clothing, and accessories under its portfolio to meet the market requirements. The product provided by the company includes polos, jackets, pants, shorts, tracksuits, team jerseys, home wear, innerwear, motorsport, and tights and leggings, amongst others, for men, women, and kids.

3. ADIDAS AG

Adidas is engaged in designing, distributing, and marketing athletic and sporting lifestyle products for men, women, and kids. Adidas AG provides numerous products under sportswear, including hats, track pants, track tops, running shoes, socks, jackets, shorts, backpacks, cargo pants, and jerseys. Furthermore, the company also offers numerous customised products under football and has various brands to offer.

4. Under Armour, Inc.

Under Armour is a leading company that creates, promotes, and delivers branded sportswear, footwear, and accessories optimized for athletic performance. The company mainly manufactures footwear, clothing, and accessories for men, women, and youth. The product range includes shoes suitable for running, training, and basketball; athletic performance gloves, bags, headwear, and sports masks; and various clothing options, such as jackets, t-shirts, and shorts.

5. New Balance Athletics, Inc.

New Balance Athletics produces footwear and apparel items sold in more than 120 countries globally and has about 8000 employees. The company manufactures its products in three categories: men, women, and kids, where they offer products such as shoes, hoodies, shirts, jackets, and shorts across sports such as basketball, baseball, running, soccer, etc.

6. Fitbit, LLC

Fitbit is a subsidiary of Google LLC and is primarily involved in manufacturing fitness smartwatches, trackers, software, and interactive tools. Fitbit produces a range of wearable devices, including Fitbit Sense, Fitbit Versa, Fitbit Charge, Fitbit Luxe, and Fitbit Inspire, among others. Additionally, the company provides services like Fitbit Premium that offer tailored health and fitness programs, personalized guidance, advanced sleep tools, and an extensive selection of dynamic workouts.