Perfumes Are A Daily Essential For 46% Consumer

The perfume and fragrance market has evolved significantly due to changing consumer preferences, increased disposable incomes, and a growing emphasis on personal grooming. A recent survey shows more than 45% of respondents incorporate fragrance products into their daily routines, emphasizing the consistent demand for everyday scents.

Right Perfume for Every Occasion

Fragrance products play a crucial role in personal grooming and lifestyle choices in India. The perfume and fragrance market in India has evolved significantly due to changing consumer preferences, higher disposable incomes, and an increased focus on personal grooming. Expert market research recently surveyed top cities in India to understand when people typically wear perfume and deodorant. Let’s delve into the insights to uncover what the survey revealed about different occasions and the reasons behind these choices.

Perfume usage habits and preferences 2024

The survey revealed that 46.04% of respondents use fragrance products as part of their everyday routine, indicating that they wear perfume or deodorant daily. This highlights the importance of fragrance in daily personal grooming routines and a consistent demand for everyday fragrances. Brands can capitalize on this by offering long-lasting, affordable, and versatile fragrances suitable for daily use. Additionally, 16.55% of respondents prefer wearing perfume or deodorant to work or professional meetings. Around 30% prefer to use fragrance for special occasions or outings like dates or casual gatherings with friends and family, which call for distinctive and luxurious fragrances that create lasting memories and impressions. Using deodorants before workouts is largely driven by the desire to feel fresh and confident during physical activities, chosen by 6.5% of respondents.

Personal Grooming Habits 2024

The survey findings underscore how essential fragrances are in daily personal grooming. Wearing fragrance according to the occasion has become increasingly trendy, with many brands marketing their scents as ideal for different settings. For instance, in professional environments, subtle and sophisticated fragrances are often favored as they are noticeable without being overpowering, thereby enhancing a polished and professional imageFurthermore, the influence of social media on consumer preferences, especially among Gen Z, is significant. Platforms like Instagram and YouTube have become powerful tools for influencing consumer preferences. Social media influencers and celebrities often showcase their favorite fragrances, daily routines, and grooming tips, setting trends that young consumers quickly embrace. For example, beauty influencers frequently create content around "Fragrance of the Day" or "Top Perfumes," attracting millions of views and interactions. Trends like “GRWM” (Get Ready With Me) are also gaining popularity, where celebrities and influencers share their personal grooming routines that gain viewers’ attention.

This presents an opportunity for businesses in the fragrance industry to focus on developing long-lasting, affordable fragrances suitable for everyday wear. Emerging brands can come up with strategies using Social Media such as announce discounts, flash sales, exclusive offers, and conduct giveaways and contests in collaboration with influencers to boost brand visibility and attract new customers. Such promotions can generate buzz around the brand and increase engagement with followers on social media platforms.