People Prefer to Use Subscription Services During Weekends

This study by Expert Market Research studies when people use their subscriptions revealing that over 45% of respondents use subscription services during holidays, while 29% use them daily. Through this businesses can find how they can promote their products in a way that can fast track their success.

Subscription services have become an integral part of our daily lives, offering a wide range of products and services, from streaming entertainment to meal kits and fitness programs. Understanding when consumers use these services can provide valuable insights for businesses looking to capitalize on this growing trend. A comprehensive study by Expert Market Research, surveying over 50,000 respondents from major metropolitan cities across India, sheds light on the timing and reasons behind the use of subscription services.

Times When Subscription Services Are Used

The study showed that over 45% respondents use their subscription on holidays or special occasions, showing that most people don’t have free time to enjoy services offered on the other hand over 29% of respondents find time in the day to use their subscriptions daily. 11% of respondents even use their subscriptions only with they are with friends and family. Another 9% use their subscriptions only when new content is released and 3% only do when discounts are provided, reasons for which can be further explored in Reasons for Subscribing which is another study done by Expert Market Research.

Significant usage of subscription services on weekends, holidays and special occasions clearly shows that consumers use these services to relax and enjoy their time by indulging in the offerings they have subscribed for. Such as engaging in fitness programs for which they might not have time for in a normal work day. This indicates that businesses need to tailor their services and promotions for this time period something which Expert Market Research has done extensive study for and can help maximize engagement and customer satisfaction.

Gen Z Prefers Using Subscription Services With Friends

The survey also revealed that many consumers   use the services with friends, shows that these services often facilitate shared experiences. Companies can leverage this insight by promoting family plans, group discounts, and content tailored for social viewing or group participation. Businesses can also attract users through targeted discount campaigns, limited-time offers, and loyalty rewards programs that provide value for their continued brand loyalty.

Understanding the time when customers use services is the need of the hour as brands which are able to capitalize on this and promote products at current times will take no time to establish respectable position in the market. Findings by Expert Market Research provide detailed data on this allowing new entrants to quickly start finding success in the ever evolving subscription service industry.