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The growth of the Asia Pacific household care market is being driven by the growth of the global laundry detergent market. In 2019, the global industry for laundry detergents rose to a value of nearly USD 71 billion. The increased penetration of washing machines and technological developments in the developing economies have contributed significantly to the growth of the global laundry detergents industry in the 2015-2019 period at the CAGR of 4.7%. The sector is further expected to grow in the forecast period of 2020-2025 and is anticipated to reach a value of USD 93 billion by 2025.
The Asia Pacific household care market is widely affected by the growth of the household care industries in two of its major regional markets, India and China. The Asia Pacific household care market is especially impacted by the growth of the demand for laundry detergents in India. The India household care market, which reached a value of nearly USD 10 billion in 2019, is dominated by its laundry detergents segment, which accounts for over 60% of the country’s household care market. In China, the growing disposable income of people is aiding the growth of the household care market. China is a leading consumer of household care products and is projected to be a major producer of these products in the coming years. The sales of household care products by leading players like Unilever (NYSE: UN) and The Procter & Gamble Company (NYSE: PG) has witnessed a healthy increase over the recent years in China due to the rising penetration of household electronic and goods in the country.
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The key players in the Asia Pacific household care include Unilever, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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