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Asia Pacific Household Care Market: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; Regional Analysis; Historical Market and Forecast (2017-2027); Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; Industry Events and Developments

Asia Pacific Household Care Market Outlook

The Asia Pacific household care market is being driven by the robust growth of the industry in India. In 2020, the India household care market attained a value of nearly USD 10 billion. The industry is expected to witness a further healthy growth within the country aiding the growth of the Asia Pacific market in the forecast period of 2022-2027.

 

Asia Pacific Household Care Market

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The Asia Pacific is one of the leading consumers within the global industry, along with North America and Europe. The Asia Pacific household care market is being driven by the robust demand from the laundry detergents segment. The region accounts for 50% of the global laundry detergents industry. Thus, the overall Asia Pacific market is expected to contribute to the projected 26% growth of the global laundry detergent market in the coming five years. The global laundry detergent market is expected to grow at a projected CAGR of 4.7% in the forecast period of 2022-2027.

Within the Asia Pacific region, China and India are the leading consumers of household care products. The two countries are also significant regional markets for laundry detergent within the Asia Pacific. China accounts for nearly 70% of the laundry detergent industry within the region. India, however, is projected to witness a healthy growth within the overall household care segment. Laundry care accounts for over half the household care market in India. The industry in India is being driven by the growing hygiene consciousness among the population aided by various government initiatives like the ‘Swachh Bharat Abhiyan.’ With key players in the industry promoting the government initiative, the industry is further expected to be propelled forward. The growing penetration of washing machines within the country is also furthering the industry growth. In 2017, the market size of washing appliances stood at nearly 5 million units and was estimated to have grown nearly 11% in the FY2018.

 

Market Segmentation

The term, ‘household care,’ refers to the maintenance of cleanliness and hygiene of household surfaces and products like toilets, kitchen surfaces, utensils, laundry, and other hard surfaces. The term can also include products that improve the aesthetics of household items like enhancing their shine, colour, or brightness, in addition to cleaning them. On the basis of product types, the industry can be divided into:

 

Asia Pacific Household Care Market By Product

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  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care 
  • Others

The report covers the regional markets like China, India, and Japan, among others.

 

Asia Pacific Household Care Market By Region

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Market Analysis

The Asia Pacific household care market is being aided by the robust growth of the industry within the emerging countries of the region. The growing economy of the countries in the Asia Pacific is expected to drive the industry growth. The economy of India, one of the major regional markets within the Asia Pacific, is projected to witness a 7.4% hike in FY2021. In FY18, the Indian economy grew by 6.7%, witnessing a rebound from the impact of the demonetization and GST implementation. The growth of the consumer durables sector and increased electrification in India is also aiding the growth of the household care industry in the country, with growing penetration of household products like washing machines.

The growing middle class and rapid urbanization is also aiding the Asia Pacific household care market growth. The middle and high-income classes in the region are especially driving the growth of the value-added product section. With people becoming increasingly health and hygiene conscious, they are seeking out products that are organic and free of harmful chemicals. Thus, the industry is being further propelled by the launch of natural and phosphate-free products by major players. The leading players are also exploiting the rapidly expanding e-commerce industry in the Asia Pacific to boost the sales of household care products. The rise in innovation and product diversification will further aid the industry growth in the region.

 

Competitive Landscape

July 2020- Reckitt Benckiser has launched multiple products in its premium segment in India like Woolite, its liquid detergent brand, and Harpic Platinum, a premium variation of its toilet cleaner brand, Harpic. The British FMCG company has further boosted its laundry care segment in India by re-launching its stain remover brand, Vanish, in the country.

The report gives a detailed analysis of the following key players in the Asia Pacific household care market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • Unilever
  • Reckitt Benckiser
  • Kao Corporation
  • The Procter & Gamble Company
  • Henkel AG & Co. KGaA
  • The Clorox Company
  • SC Johnson
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Others

The comprehensive report by EMR looks into the macro and micro aspects of the Asia Pacific household care market. It gives an overview of the other regional markets like North America, Latin America, Europe, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.

 

REPORT FEATURES DETAILS
Base Year 2020
Historical Period 2017-2021
Forecast Period 2022-2027
Scope of the Report Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment- Products, Country
Breakup by Products Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others
Breakup by Country China, India, Japan, Others
Market Dynamics SWOT, Porter's Five Forces, Key Indicators for Price and Demand
Competitive Landscape Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications
Companies Covered Unilever, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company,
Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company, Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Asia Pacific
7    Industry Opportunities and Challenges
8    Asia Pacific Household Care Market Analysis

    8.1    Key Industry Highlights
    8.2    Asia Pacific Household Care Historical Market (2017-2021) 
    8.3    Asia Pacific Household Care Market Forecast (2022-2027)
    8.4    Asia Pacific Household Care Market by Products
        8.4.1    Laundry Detergents
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2017-2021)
            8.4.1.3    Forecast Trend (2022-2027)
        8.4.2    Laundry Additives
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2017-2021)
            8.4.2.3    Forecast Trend (2022-2027)
        8.4.3    Dishwashing
            8.4.3.1    Market Share
            8.4.3.2    Historical Trend (2017-2021)
            8.4.3.3    Forecast Trend (2022-2027)
        8.4.4    Hard Surface Cleaners
            8.4.4.1    Market Share
            8.4.4.2    Historical Trend (2017-2021)
            8.4.4.3    Forecast Trend (2022-2027)
        8.4.5    Toilet Care 
            8.4.5.1    Market Share
            8.4.5.2    Historical Trend (2017-2021)
            8.4.5.3    Forecast Trend (2022-2027)
        8.4.6    Others
    8.5    Asia Pacific Household Care Market by Country
        8.5.1    Market Share
            8.5.1.1    China
            8.5.1.2    India
            8.5.1.3    Japan
            8.5.1.4    Others
9    Regional Analysis
    9.1    China
        9.1.1    Historical Trend (2017-2021)
        9.1.2    Forecast Trend (2022-2027)
    9.2    India
        9.2.1    Historical Trend (2017-2021)
        9.2.2    Forecast Trend (2022-2027)
    9.3    Japan
        9.3.1    Historical Trend (2017-2021)
        9.3.2    Forecast Trend (2022-2027)
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Competitive Landscape
    11.1    Market Structure
    11.2    Company Profiles
        11.2.1    Unilever Plc  
            11.2.1.1    Company Overview
            11.2.1.2    Product Portfolio
            11.2.1.3    Demographic Reach and Achievements
            11.2.1.4    Certifications
        11.2.2    Reckitt Benckiser
            11.2.2.1    Company Overview
            11.2.2.2    Product Portfolio
            11.2.2.3    Demographic Reach and Achievements
            11.2.2.4    Certifications
        11.2.3    Kao Corporation
            11.2.3.1    Company Overview
            11.2.3.2    Product Portfolio
            11.2.3.3    Demographic Reach and Achievements
            11.2.3.4    Certifications
        11.2.4    The Procter & Gamble Company
            11.2.4.1    Company Overview
            11.2.4.2    Product Portfolio
            11.2.4.3    Demographic Reach and Achievements
            11.2.4.4    Certifications
        11.2.5    Henkel AG & Co. KGaA
            11.2.5.1    Company Overview
            11.2.5.2    Product Portfolio
            11.2.5.3    Demographic Reach and Achievements
            11.2.5.4    Certifications
        11.2.6    The Clorox Company
            11.2.6.1    Company Overview
            11.2.6.2    Product Portfolio
            11.2.6.3    Demographic Reach and Achievements
            11.2.6.4    Certifications
        11.2.7    SC Johnson
            11.2.7.1    Company Overview
            11.2.7.2    Product Portfolio
            11.2.7.3    Demographic Reach and Achievements
            11.2.7.4    Certifications
        11.2.8    Church & Dwight Co., Inc.
            11.2.8.1    Company Overview
            11.2.8.2    Product Portfolio
            11.2.8.3    Demographic Reach and Achievements
            11.2.8.4    Certifications
        11.2.9    Colgate-Palmolive Company
            11.2.9.1    Company Overview
            11.2.9.2    Product Portfolio
            11.2.9.3    Demographic Reach and Achievements
            11.2.9.4    Certifications
        11.2.10    Others
12    Industry Events and Developments


List of Key Figures and Tables

1.    Asia Pacific Household Care Market: Key Industry Highlights, 2017 and 2027
2.    Asia Pacific Household Care Historical Market: Breakup by Products (USD Million), 2017-2021
3.    Asia Pacific Household Care Market Forecast: Breakup by Products (USD Million), 2022-2027
4.    Asia Pacific Household Care Historical Market: Breakup by Country (USD Million), 2017-2021
5.    Asia Pacific Household Care Market Forecast: Breakup by Country (USD Million), 2022-2027
6.    Asia Pacific Household Care Market Structure

Key Questions Answered in the Report

The Asia Pacific household care market is being driven by the India household care market which attained a value of nearly USD 10 billion in 2020.

The major drivers of the market include the rising demand for various household care products owing to the rising disposable incomes, increasing population, rapid urbanisation, growing economy of the countries, growth of the consumer durables sector and increased electrification in India.

The growing health consciousness, coupled with stringent government regulations are thekey trends guiding the growth of the industry.

The major regions in the industry are China, India, and Japan, among others.

Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others are the major product included in the market.

The major players in the industry are Unilever Plc, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.

Analyst Review

The Asia Pacific household care market is being driven by the India household care market which attained a value of nearly USD 10 billion in 2020. Aided by the progressive product innovations and growing expansion of major household care companies, the market is expected to witness a further growth in the forecast period of 2022-2027.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product , the market is divided into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others. The major regions in the industry are China, India, and Japan, among others. The key players in the above market include Unilever Plc, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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