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The Asia Pacific household care market is being driven by the robust growth of the industry in India. In 2020, the India household care market attained a value of nearly USD 10 billion. The industry is expected to witness a further healthy growth within the country aiding the growth of the Asia Pacific market in the forecast period of 2023-2028.
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The Asia Pacific is one of the leading consumers within the global industry, along with North America and Europe. The Asia Pacific household care market is being driven by the robust demand from the laundry detergents segment. The region accounts for 50% of the global laundry detergents industry. Thus, the overall Asia Pacific market is expected to contribute to the projected 26% growth of the global laundry detergent market in the coming five years. The global laundry detergent market is expected to grow at a projected CAGR of 4.7% in the forecast period of 2023-2028.
Within the Asia Pacific region, China and India are the leading consumers of household care products. The two countries are also significant regional markets for laundry detergent within the Asia Pacific. China accounts for nearly 70% of the laundry detergent industry within the region. India, however, is projected to witness a healthy growth within the overall household care segment. Laundry care accounts for over half the household care market in India. The industry in India is being driven by the growing hygiene consciousness among the population aided by various government initiatives like the ‘Swachh Bharat Abhiyan.’ With key players in the industry promoting the government initiative, the industry is further expected to be propelled forward. The growing penetration of washing machines within the country is also furthering the industry growth. In 2017, the market size of washing appliances stood at nearly 5 million units and was estimated to have grown nearly 11% in the FY2018.
The term, ‘household care,’ refers to the maintenance of cleanliness and hygiene of household surfaces and products like toilets, kitchen surfaces, utensils, laundry, and other hard surfaces. The term can also include products that improve the aesthetics of household items like enhancing their shine, colour, or brightness, in addition to cleaning them. On the basis of product types, the industry can be divided into:
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The report covers the regional markets like China, India, and Japan, among others.
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The Asia Pacific household care market is being aided by the robust growth of the industry within the emerging countries of the region. The growing economy of the countries in the Asia Pacific is expected to drive the industry growth. The economy of India, one of the major regional markets within the Asia Pacific, is projected to witness a 7.4% hike in FY2021. In FY18, the Indian economy grew by 6.7%, witnessing a rebound from the impact of the demonetization and GST implementation. The growth of the consumer durables sector and increased electrification in India is also aiding the growth of the household care industry in the country, with growing penetration of household products like washing machines.
The growing middle class and rapid urbanization is also aiding the Asia Pacific household care market growth. The middle and high-income classes in the region are especially driving the growth of the value-added product section. With people becoming increasingly health and hygiene conscious, they are seeking out products that are organic and free of harmful chemicals. Thus, the industry is being further propelled by the launch of natural and phosphate-free products by major players. The leading players are also exploiting the rapidly expanding e-commerce industry in the Asia Pacific to boost the sales of household care products. The rise in innovation and product diversification will further aid the industry growth in the region.
July 2020- Reckitt Benckiser has launched multiple products in its premium segment in India like Woolite, its liquid detergent brand, and Harpic Platinum, a premium variation of its toilet cleaner brand, Harpic. The British FMCG company has further boosted its laundry care segment in India by re-launching its stain remover brand, Vanish, in the country.
The report gives a detailed analysis of the following key players in the Asia Pacific household care market, covering their market share, capacity, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:
The comprehensive report by EMR looks into the macro and micro aspects of the Asia Pacific household care market. It gives an overview of the other regional markets like North America, Latin America, Europe, and the Middle East and Africa. The report assesses the industry based on the Porter’s Five Forces model. It also offers a SWOT as well as a value chain analysis.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and
Forecast Market Analysis by Segment- Products, Country
|Breakup by Products||Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others|
|Breakup by Country||China, India, Japan, Others|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Unilever, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company,
Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., Colgate-Palmolive Company, Others
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6.1 Asia Pacific
7 Industry Opportunities and Challenges
8 Asia Pacific Household Care Market Analysis
8.1 Key Industry Highlights
8.2 Asia Pacific Household Care Historical Market (2018-2022)
8.3 Asia Pacific Household Care Market Forecast (2023-2028)
8.4 Asia Pacific Household Care Market by Products
8.4.1 Laundry Detergents
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.4.2 Laundry Additives
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.4.4 Hard Surface Cleaners
126.96.36.199 Market Share
188.8.131.52 Historical Trend (2018-2022)
184.108.40.206 Forecast Trend (2023-2028)
8.4.5 Toilet Care
220.127.116.11 Market Share
18.104.22.168 Historical Trend (2018-2022)
22.214.171.124 Forecast Trend (2023-2028)
8.5 Asia Pacific Household Care Market by Country
8.5.1 Market Share
9 Regional Analysis
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
9.3.1 Historical Trend (2018-2022)
9.3.2 Forecast Trend (2023-2028)
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Competitive Landscape
11.1 Market Structure
11.2 Company Profiles
11.2.1 Unilever Plc
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
11.2.2 Reckitt Benckiser
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
11.2.3 Kao Corporation
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
11.2.4 The Procter & Gamble Company
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
11.2.5 Henkel AG & Co. KGaA
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
11.2.6 The Clorox Company
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
11.2.7 SC Johnson
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
11.2.8 Church & Dwight Co., Inc.
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
11.2.9 Colgate-Palmolive Company
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
12 Industry Events and Developments
List of Key Figures and Tables
1. Asia Pacific Household Care Market: Key Industry Highlights, 2018 and 2028
2. Asia Pacific Household Care Historical Market: Breakup by Products (USD Million), 2018-2022
3. Asia Pacific Household Care Market Forecast: Breakup by Products (USD Million), 2023-2028
4. Asia Pacific Household Care Historical Market: Breakup by Country (USD Million), 2018-2022
5. Asia Pacific Household Care Market Forecast: Breakup by Country (USD Million), 2023-2028
6. Asia Pacific Household Care Market Structure
The Asia Pacific household care market is being driven by the India household care market which attained a value of nearly USD 10 billion in 2020.
The major drivers of the market include the rising demand for various household care products owing to the rising disposable incomes, increasing population, rapid urbanisation, growing economy of the countries, growth of the consumer durables sector and increased electrification in India.
The growing health consciousness, coupled with stringent government regulations are thekey trends guiding the growth of the industry.
The major regions in the industry are China, India, and Japan, among others.
Laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others are the major product included in the market.
The major players in the industry are Unilever Plc, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.
The Asia Pacific household care market is being driven by the India household care market which attained a value of nearly USD 10 billion in 2020. Aided by the progressive product innovations and growing expansion of major household care companies, the market is expected to witness a further growth in the forecast period of 2023-2028.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on product , the market is divided into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others. The major regions in the industry are China, India, and Japan, among others. The key players in the above market include Unilever Plc, Reckitt Benckiser, Kao Corporation, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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