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The Asia Pacific laundry detergents market significantly aids the growth of the global laundry detergent market. The Asia Pacific region is one of the largest regional markets for laundry detergents, globally. China, which accounts for nearly 70% of the sector, is the region's major market. However, India is anticipated to grow more rapidly in comparison with China in the coming few years. Thus, China and India, both, majorly affect how the Asia Pacific market performs. The Asia Pacific laundry detergents market is being driven by the rising demand from India and China. China is also a leading exporter of laundry detergents. In 2018, China was the fourth-largest exporter of laundry detergents by value.
Unilever (NYSE: UL), a key player in the laundry detergents market in the Asia Pacific, offers a wide range of laundry care products in this region. In India, Unilever’s laundry detergents are consumer favourites and include brands like Surf Excel, Love & Care, and Sunlight detergents. Unilever’s Surf Excel is a leading detergent brand in the Indian laundry detergent market. Under the umbrella of its Surf Excel brand, Unilever provides laundry care products that suit the needs of the Indian consumers across the spectrum by offering products that are suitable for both bucket and machine wash. The brand’s constant innovations in its products are the key drivers for the company’s growth in the laundry care segment, especially in India. In response to the rising consumer demand for sustainable products, Unilever also aims to make their plastic packaging reusable and recyclable, globally, to avoid environmental pollution.
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The major key players in the Asia Pacific laundry detergent market include The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, RSPL, and Kao Corporation, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, capacity expansions, and plant turnarounds.
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