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Asia Pacific Laundry Detergents Market: By Type: Enzymatic, Non-Enzymatic; By Form: Liquid, Powder, Others; By Application: Household, Industrial and Institutional; Regional Analysis; Historical Market and Forecast (2018-2028); Market Dynamics; Value Chain Analysis; Competitive Landscape; Industry Events and Developments
Asia Pacific Laundry Detergents Market Outlook
The Asia Pacific laundry detergents market reached a value of USD 26 billion in 2022. The market is forecasted to see a steady increase in the coming years, growing at a CAGR of 4.5% in the forecast period of 2023-2028. The industry is projected to attain USD 33.9 billion in 2028.
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The Asia Pacific is the largest regional market in the laundry detergents industry. China is the leading market in the region, accounting for almost 70% of the market share. In the coming years, India is expected to see a faster growth as compared to China. The growth in the Asia Pacific is being driven by the increasing demand for the product from China and India. The Asia Pacific region also contributes significantly to the trade market of laundry detergents. In 2018, China was the leading exporter of the product by volume, followed by Belgium, Poland, and the United States of America. China was also the fourth largest exporter of laundry detergents by value in 2018, with Germany being the leading exporter by value.
Powder detergent is the leading segment by form in the laundry detergents industry in the Asia Pacific region, driven by its demand from India and China. The liquid detergent segment, however, is projected to witness a robust growth in the coming years in the region due to its convenience and ease of use. Enzymatic detergents are also witnessing a rising demand from China and India. The enzymatic detergents are forecasted to see a healthier growth in the emerging economies of the Asia Pacific as compared to the more mature markets like Europe. The market in the Asia Pacific region along with Latin America are expected to see the largest growth of the enzymatic segment in the coming five years. The region is also driving the growth of the household application segment, which is being driven by the large population and the growing middle class of the region.
Properties and Applications
Laundry detergents contain a surfactant or a mixture of surfactants, which, when diluted, help in the cleaning of clothes. They can either be enzymatic or non-enzymatic. By forms, the product can be divided into:
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- Powder
- Liquid
- Others
Their broad application sectors are industrial and institutional, and household. The major regional markets in the Asia Pacific laundry detergents market are China, India, and Japan, among others.
Market Analysis
The Asia Pacific laundry detergents market is being driven by the increasing consumption of the product in the region. The growing powder detergents industry is providing further impetus to the growth in the region. The rise in the powder segment of the industry is being driven by the increasing demand from India and China. The increase in the per capita spending of the consumers in the Asia Pacific is leading the growth of the enzymatic detergents. The enzymatic types of the products are also being preferred because of their effective removal of tough stains like dirt and food. In China, the introduction of improved products within the enzymatic segment is projected to drive the industry.
The industry in the Asia Pacific is being driven by the growing innovations taking place within the industry. The growth of industrial application sectors such as tourism and hospitality are also aiding the laundry detergents industry growth in the Asia Pacific. The increasing disposable income is driving the growth of the household application sector of the industry. The growing health and hygiene awareness in the region is further driving the industry forward. The industry in countries like India is being aided by the increasing penetration of the product in the rural regions. The rising penetration of washing machines in the emerging economies of the Asia Pacific region is also expected to drive the regional market growth. The growing urbanisation and rising standards of living are providing further impetus for the industry growth in the region.
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Competitive Landscape
The report gives a detailed analysis of the following key players in the Asia Pacific laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Procter & Gamble
- Henkel AG & Company, KGaA
- Church & Dwight Co., Inc
- S. C. Johnson & Son, Inc.
- Unilever
- RSPL
- Kao Corporation
- Others
The report can also offer an in-depth study of the market share of the following brands in the Asia Pacific region:
- Tide
- Ariel
- Surf
- Ghari
- OMO
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
|---|---|
| Base Year | 2022 |
| Historical Period | 2018-2022 |
| Forecast Period | 2023-2028 |
| Scope of the Report | Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Type, Form, Application, Country |
| Breakup by Type | Enzymatic, Non-Enzymatic |
| Breakup by Form | Liquid, Powder, Others |
| Breakup by Application | Household, Industrial and Institutional |
| Breakup by Country | China, India, Japan, Others |
| Market Dynamics | SWOT, Porter's Five Forces, Key Indicators for Price and Demand |
| Trade Data Analysis | Major Importing Countries by Value and Volume, Major Exporting Countries by Value and Volume |
| Price Analysis | Historical and Forecast Price Trends- Regional |
| Competitive Landscape | Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications |
| Companies Covered by market share (volume) by Manufacturers | Procter & Gamble, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, RSPL, Kao Corporation, Others |
|
Companies Covered by market share (volume & %) by Brands |
Tide, Ariel, Surf, Ghari, OMO, Others |
| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Laundry Detergents Market Overview
8.1 Key Industry Highlights
8.2 Global Laundry Detergents Historical Market (2018-2022)
8.3 Global Laundry Detergents Market Forecast (2023-2028)
8.4 Global Laundry Detergents Market by Type
8.5 Global Laundry Detergents Market by Form
8.6 Global Laundry Detergents Market by Application
8.7 Global Laundry Detergents Market by Region
8.7.1 North America
8.7.2 Europe
8.7.3 Asia Pacific
8.7.4 Latin America
8.7.5 Middle East and Africa
9 Asia Pacific Detergents Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Detergents Historical Market (2018-2022)
9.3 Asia Pacific Detergents Market Forecast (2023-2028)
10 Asia Pacific Laundry Detergents Market Analysis
10.1 Key Industry Highlights
10.2 Asia Pacific Laundry Detergents Historical Market (2018-2022)
10.3 Asia Pacific Laundry Detergents Market Forecast (2023-2028)
10.4 Asia Pacific Laundry Detergents Market by Type
10.4.1 Enzymatic
10.4.1.1 Historical Trend (2018-2022)
10.4.1.2 Forecast Trend (2023-2028)
10.4.2 Non-Enzymatic
10.4.2.1 Historical Trend (2018-2022)
10.4.2.2 Forecast Trend (2023-2028)
10.5 Asia Pacific Laundry Detergents Market by Form
10.5.1 Liquid
10.5.1.1 Historical Trend (2018-2022)
10.5.1.2 Forecast Trend (2023-2028)
10.5.2 Powder
10.5.2.1 Historical Trend (2018-2022)
10.5.2.2 Forecast Trend (2023-2028)
10.5.3 Others
10.6 Asia Pacific Laundry Detergents Market by Application
10.6.1 Household
10.6.1.1 Historical Trend (2018-2022)
10.6.1.2 Forecast Trend (2023-2028)
10.6.2 Industrial and Institutional
10.6.2.1 Historical Trend (2018-2022)
10.6.2.2 Forecast Trend (2023-2028)
10.7 Asia Pacific Laundry Detergents Market by Country
10.7.1 China
10.7.2 India
10.7.3 Japan
10.7.4 Others
11 Regional Analysis
11.1 China
11.1.1 Historical Production (2018-2022)
11.1.2 Production Forecast (2023-2028)
11.1.3 Historical Consumption (2018-2022)
11.1.4 Consumption Forecast (2023-2028)
11.2 India
11.2.1 Historical Production (2018-2022)
11.2.2 Production Forecast (2023-2028)
11.2.3 Historical Consumption (2018-2022)
11.2.4 Consumption Forecast (2023-2028)
11.3 Japan
11.3.1 Historical Production (2018-2022)
11.3.2 Production Forecast (2023-2028)
11.3.3 Historical Consumption (2018-2022)
11.3.4 Consumption Forecast (2023-2028)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Trade Data Analysis (HS Code-3402)
13.1 Major Importing Countries
13.1.1 By Volume
13.1.2 By Value
13.2 Major Exporting Countries
13.2.1 By Volume
13.2.2 By Value
14 Value Chain Analysis
15 Price Analysis
15.1 Powder Detergents Historical Price Trends (2018-2022) & Forecast (2023-2028)
15.1.1 China
15.1.2 India
15.1.3 Japan
15.2 Liquid Detergents Historical Price Trends (2018-2022) & Forecast (2023-2028)
15.2.1 China
15.2.2 India
15.2.3 Japan
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Company Profiles
16.3.1 Procter & Gamble
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.1.3 Demographic Reach and Achievements
16.3.1.4 Certifications
16.3.2 Henkel AG & Company, KGaA
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Demographic Reach and Achievements
16.3.2.4 Certifications
16.3.3 Church & Dwight Co., Inc
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.3.3 Demographic Reach and Achievements
16.3.3.4 Certifications
16.3.4 S. C. Johnson & Son, Inc.
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Demographic Reach and Achievements
16.3.4.4 Certifications
16.3.5 Unilever
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Demographic Reach and Achievements
16.3.5.4 Certifications
16.3.6 RSPL
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Demographic Reach and Achievements
16.3.6.4 Certifications
16.3.7 Kao Corporation
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Demographic Reach and Achievements
16.3.7.4 Certifications
16.3.8 Others
17 Consumer Analysis
18 Key Trends and Developments in the Market
Additional Customisations Available
1 Asia Pacific Laundry Detergents Market Share (Volume) by Manufacturers (2020)
1.1 The Procter & Gamble Company
1.2 Henkel AG & Company, KGaA
1.3 Church & Dwight Co., Inc
1.4 S. C. Johnson & Son, Inc.
1.5 Unilever
1.6 RSPL
1.7 Kao Corporation
1.8 Others
2 Chart: Asia Pacific Laundry Detergents Market Share (%) by Brands (2020)
2.1 Tide
2.2 Ariel
2.3 Surf
2.4 Ghari
2.5 OMO
2.6 Others
3 Chart: Asia Pacific Laundry Detergents Market Share (Volume) by Brands (2020)
3.1 Tide
3.2 Ariel
3.3 Surf
3.4 Ghari
3.5 OMO
3.6 Others
List of Key Figures and Tables
1. Global Laundry Detergents Market: Key Industry Highlights, 2018 and 2028
2. Global Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2018-2022
3. Global Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2023-2028
4. Global Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2018-2022
5. Global Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2023-2028
6. Global Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2018-2022
7. Global Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2023-2028
8. Global Laundry Detergents Historical Market: Breakup by Region (USD Billion), 2018-2022
9. Global Laundry Detergents Market Forecast: Breakup by Region (USD Billion), 2023-2028
10. Asia Pacific Laundry Detergents Market: Key Industry Highlights, 2018 and 2028
11. Asia Pacific Laundry Detergents Historical Market: Breakup by Type (USD Billion), 2018-2022
12. Asia Pacific Laundry Detergents Market Forecast: Breakup by Type (USD Billion), 2023-2028
13. Asia Pacific Laundry Detergents Historical Market: Breakup by Form (USD Billion), 2018-2022
14. Asia Pacific Laundry Detergents Market Forecast: Breakup by Form (USD Billion), 2023-2028
15. Asia Pacific Laundry Detergents Historical Market: Breakup by Application (USD Billion), 2018-2022
16. Asia Pacific Laundry Detergents Market Forecast: Breakup by Application (USD Billion), 2023-2028
17. Asia Pacific Laundry Detergents Historical Market: Breakup by Country (USD Billion), 2018-2022
18. Asia Pacific Laundry Detergents Market Forecast: Breakup by Country (USD Billion), 2023-2028
19. Major Importing Countries by Volume (2020)
20. Major Exporting Countries by Volume (2020)
21. Major Importing Countries by Value (2020)
22. Major Exporting Countries by Value (2020)
23. Powder Detergents Historical Price Trends and Forecast 2018-2028
24. Liquid Detergents Historical Price Trends and Forecast 2018-2028
25. Asia Pacific Laundry Detergents Market Structure
Key Questions Answered in the Report
The Asia Pacific laundry detergents market reached a value of USD 26 billion in 2022.
The market is expected to grow at a CAGR of nearly 4.5% in the forecast period of 2023-2028.
The market is expected to reach a value of about USD 33.9 billion in 2028.
The major drivers of the market growth include rising disposable incomes, increasing population, growing middle class, rising hygiene consciousness, and rising demand for enzymatic and liquid detergents.
The key trends in the market include innovations in manufacturing and formulation of the laundry detergents, aimed at limiting the use of water.
China, India, and Japan, among others are the leading regions in the market, with China accounting for the largest market share.
Enzymatic detergent is the dominant type of the product in the market.
Powder detergent is the leading form of the product in the market.
The household application segment accounts for the largest market share, among other application segments in the market.
The leading players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, RSPL, and Kao Corporation, among others.
Analyst Review
The Asia Pacific laundry detergents market reached a value of USD 26 billion in 2022, driven by the increased penetration of washing machines in the emerging economies of the Asia Pacific region. Aided by the enhanced living standards and innovations in the industry, the industry is expected to grow at a CAGR of nearly 4.5% in the forecast period of 2023-2028 to reach a value of USD 33.9 billion in 2028.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its types, the market can be segmented into enzymatic or non-enzymatic, with enzymatic detergents accounting for the largest market share. By form, the powder detergent leads the industry. On the basis of application, the household application segment accounts for the largest share in the global industry. The major regional markets for laundry detergents are China, India, and Japan, among others, with China accounting for the largest share of the market. The key players in the above industry include The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, RSPL, and Kao Corporation, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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