The laundry detergents market in the Asia Pacific reached a value of USD 34.5 billion in 2019. Accounting for nearly 50% of the global industry, the growth of the Asia Pacific market is expected to drive the global industry growth. The global laundry detergents industry is forecasted to see a steady increase in the coming years, growing at a CAGR of 4.6% in the forecast period of 2020-2025. The industry is projected to attain USD 93 billion in 2025, globally.
The Asia Pacific is the largest regional market in the laundry detergents industry. China is the leading market in the region, accounting for almost 70% of the industry. In the coming years, India is expected to see a faster growth as compared to China. The industry in the Asia Pacific is being driven by the increasing demand for the product from China and India. The Asia Pacific region also contributes significantly to the trade market of laundry detergents. In 2018, China was the leading exporter of the product by volume, followed by Belgium, Poland, and the United States of America. China was also the fourth largest exporter of laundry detergents by value in 2018, with Germany being the leading exporter by value.
Powder detergent is the leading segment by form in the laundry detergents industry in the Asia Pacific region, driven by its demand from India and China. The liquid detergent segment, however, is projected to witness a robust growth in the coming years in the region due to its convenience and ease of use. Enzymatic detergents are also witnessing a rising demand from China and India. The enzymatic detergents are forecasted to see a healthier growth in the emerging economies of the Asia Pacific as compared to the more mature markets like Europe. The industry in the Asia Pacific region along with Latin America are expected to see the largest growth of the enzymatic segment in the coming five years. The region is also driving the growth of the household application segment, which is being driven by the large population and the growing middle class of the region.
Properties and Applications
Laundry detergents contain a surfactant or a mixture of surfactants, which, when diluted, help in the cleaning of clothes. They can either be enzymatic or non-enzymatic. By forms, the product can be divided into:
Their broad application sectors are industrial, institutional, and household. The major regional markets in the Asia Pacific are China, India, and Japan, among others.
The laundry detergents industry in the Asia Pacific is being driven by the increasing consumption of the product in the region. The growing powder detergents industry is providing further impetus to the industry growth in the region. The rise in the powder segment of the industry is being driven by the increasing demand from India and China. The increase in the per capita spending of the consumers in the Asia Pacific is leading the growth of the enzymatic detergents. The enzymatic types of the products are also being preferred because of their effective removal of tough stains like dirt and food. In China, the introduction of improved products within the enzymatic segment is projected to drive the industry.
The industry in the Asia Pacific is being driven by the growing innovations taking place within the industry. The growth of industrial application sectors such as tourism and hospitality are also aiding the laundry detergents industry growth in the Asia Pacific. The increasing disposable income is driving the growth of the household application sector of the industry. The growing health and hygiene awareness in the region is further driving the industry forward. The industry in countries like India is being aided by the increasing penetration of the product in the rural regions. The rising penetration of washing machines in the emerging economies of the Asia Pacific region is also expected to drive the regional market growth. The growing urbanisation and rising standards of living are providing further impetus for the industry growth in the region.
The report provides a detailed analysis of the following key players in the laundry detergents market in the Asia Pacific, covering their competitive landscape, capacity, and latest developments like plant turnarounds, mergers, acquisitions, and investments, and expansions of capacity:
The report can also offer an in-depth study of the market share of the following brands in the Asia Pacific region:
The EMR report provides an insight into the macro and micro aspects of the industry. The comprehensive report gives an overview of the other regional markets like Latin America, Europe, the Middle East and Africa, and North America. It also provides an assessment of the industry based on the Porter’s Five Forces model. A SWOT, as well as a value chain analysis, have been provided as well.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Laundry Detergents Market Outlook
5 Global Laundry Detergents Market
5.1 Global Laundry Detergents Market Analysis
5.1.1 Figure: Global Detergents Historical Market (2015-2019) & Forecast (2020-2025)
5.1.2 Figure: Global Laundry Detergents Historical Market (2015-2019) & Forecast (2020-2025)
5.1.3 Chart: Breakup by Form
5.1.4 Chart: Breakup by Type
5.1.5 Chart: Breakup by Application
184.108.40.206 Industrial and Institutional
5.1.6 Chart: Breakup by Region
220.127.116.11 North America
18.104.22.168 Asia Pacific
22.214.171.124 Latin America
126.96.36.199 Middle East and Africa
6 Asia Pacific Laundry Detergents Market
6.1 Asia Pacific Laundry Detergents Market Analysis
6.1.1 Figure: Asia Pacific Detergents Historical Market (2015-2019) & Forecast (2020-2025)
6.1.2 Figure: Asia Pacific Laundry Detergents Historical Market (2015-2019) & Forecast (2020-2025)
6.1.3 Chart: Asia Pacific Laundry Detergents Market Breakup by Form
6.1.4 Figure: Asia Pacific Laundry Detergents Market Breakup by Form: Historical Market (2015-2019) & Forecast (2020-2025)
6.1.5 Chart: Asia Pacific Laundry Detergents Market Breakup by Type
6.1.6 Figure: Asia Pacific Laundry Detergents Market Breakup by Type: Historical Market (2015-2019) & Forecast (2020-2025)
6.1.7 Chart: Asia Pacific Laundry Detergents Market Breakup by Application
188.8.131.52 Industrial and Institutional
6.1.8 Figure: Asia Pacific Laundry Detergents Market Breakup by Application: Historical Market (2015-2019) & Forecast Breakup by Country (2020-2025)
184.108.40.206 Industrial and Institutional
6.1.9 Chart: Asia Pacific Laundry Detergents Market Breakup by Country
6.1.10 Figure: Asia Pacific Laundry Detergents Breakup by Country: Historical Market (2015-2019) & Forecast (2020-2025).
6.2 SWOT Analysis
6.3 Value Chain Analysis
6.4 Porter’s Five Forces Analysis
6.4.2 Buyer’s Power
6.4.3 Supplier’s Power
6.4.4 New Entrants
6.4.5 Degree of Rivalry
7 Global (HS Code-3402) Laundry Detergents Trade Analysis (2019)
7.1 Major Exporting Countries by Value & Volume
7.2 Major Importing Countries by Value & Volume
8 Asia Pacific Laundry Detergents Price Analysis
8.1 Powder Detergents
8.2 Liquid Detergents
9 Competitive Landscape
9.1 Profile Analysis
9.2 Asia Pacific Laundry Detergents Market Share (%) by Manufacturers (2019)
9.2.1 The Procter & Gamble Company
9.2.2 Henkel AG & Company, KGaA
9.2.3 Church & Dwight Co., Inc
9.2.4 S. C. Johnson & Son, Inc.
9.2.7 Kao Corporation
10 Events and Developments
11 Additional Customisations Available
11.1 Asia Pacific Laundry Detergents Market Share (Volume) by Manufacturers (2019)
11.1.1 The Procter & Gamble Company
11.1.2 Henkel AG & Company, KGaA
11.1.3 Church & Dwight Co., Inc
11.1.4 S. C. Johnson & Son, Inc.
11.1.7 Kao Corporation
11.2 Chart: Asia Pacific Laundry Detergents Market Share (%) by Brands (2019)
11.3 Chart: Asia Pacific Laundry Detergents Market Share (Volume) by Brands (2019)
EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.
Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:
Our approach gives our clients a comprehensive assessment of the prevailing and projected market conditions through the collection, collation, and analysis of data from trusted sources.
We assess the historical, prevailing, and expected prices of commodities and raw materials by analysing our assiduously collected data from verified primary and secondary sources. Our assessments reflect the market values of related commodities within a region to help our consumers understand the interdependencies and formulate profitable market strategies. Our price assessments cover both the average global prices along with the prevailing regional prices.
Our market assessments determine the global and regional production and consumption of the product, according to their value and volume. We identify the key growth drivers, opportunities, and restraints that might promote or hinder the future market growth along with an expansive overview of the competitive landscape to help our clients make informed strategic decisions. We also take into account the demographic, economic, cultural, and political factors that might influence the market.
We gather market intelligence through our extensive database of reliable secondary sources and our exhaustive interviews with multiple industry stakeholders. The information gathered through our primary and secondary sources help us verify and extrapolate data relating to prices, trade, and market fluctuations along with the latest developments in the market.
As a part of our primary research, we interact with highly placed industrial professionals possessing an expansive and meticulous insight into the market. We conduct our interviews via mails, telephonic conversations, and one-on-one meetings. Thus, our exhaustive interviews with both buyers and consumers help us provide our clients with verified intelligence regarding the market size, share, drivers, prices, and forecast along with a detailed assessment of your supply chain.
EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.
Other Analyst Tools and Data Models
Our extensive and intricate data models, formulated through our propriety technological and analytical resources, help you easily comprehend the expansive market data and aid you in framing vital business and market strategies. Our tools provide you with a cohesive understanding of the industry outlook, taking into account the qualitative and quantitative market variables. Our analytical tools and models are regularly updated according to the changes in the continually evolving market scenarios as well as being adapted to best meet our client’s specific needs. Our research methods involve a blend of the best technological tools used in the industry along with the expertise of our analysts and consultants who can spot and assess the implications of the subtle factors influencing the more complex markets.
Our market assessments take into consideration only those data that are confirmed and are derived from credible and transparent sources. Thus, our clients are presented with accurate and infallible data which can be incorporated into their business strategies.
Before our data is presented to the clients, they undergo an intensive cross-verification and validation process. We corroborate the data gathered through our primary and secondary research by the review and validation of the initial sources along with the verification of the data from other thoroughly vetted sources.
Our qualitative and quantitative assessments are time-sensitive, reflecting the most recent value and volume of the market across regions. By constantly updating our databases and reports to reflect the changes taking place in the market, our market and price assessments accurately reflect the prevailing industry conditions.
Thus, our rigorous data collection, thorough statistical analysis, and specialist assessments ensure that our clientele has a greater understanding of the market space, supply chain, price fluctuations, competitive landscape, and other vital factors, helping them emerge as the undisputed industry leaders in their respective fields.
We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.
We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.
We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.
Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.
Global Green Surfactants Market Report and Forecast 2020-2025
Oral irrigators channel a stream of water from and between the teeth to extract food particles. These can help people with braces or with fixed partial teeth. They are helpful in cleaning areas that a...
The global surface disinfectant market is projected to grow at a CAGR of almost 9.73% in the forecast period of 2020-2025. The surface disinfectant market is being driven by the rising demand for disi...
The North America region is the leading ethanolamine market. The growing demand for ethanolamine in cosmetics, surface-active chemicals, and emulsifiers is the key driver of export demand in North Ame...
The global home and personal care preservatives market is aided by the growing home and personal care and preservatives industries. The global preservative market attained a volume of 737 kilo metric ...
Buy Full Version
"Asia Pacific" Purchase Enquiry