The laundry detergents market in the Asia Pacific reached a value of USD 34 billion in 2018. Accounting for nearly 50% of the global industry, the growth of the Asia Pacific market is expected to drive the global industry growth. The global laundry detergent industry is forecasted to see a steady increase in the coming years, growing at a CAGR of 4.6% in the forecast period of 2019-2024. The industry is projected to attain USD 89 billion in 2024, globally.
The Asia Pacific is the largest regional market in the laundry detergents industry. China is the leading market in the region, accounting for almost 70% of the industry. In the coming years, India is expected to see a faster growth as compared to China. The industry in the Asia Pacific is being driven by the increasing demand for the product from China and India. The Asia Pacific region also contributes significantly to the trade market of laundry detergents. In 2018, China was the leading exporter of the product by volume, followed by Belgium, Poland, and the United States of America. China was also the fourth largest exporter of laundry detergents by value in 2018, with Germany being the leading exporter by value.
Powder detergent is the leading segment by form in the laundry detergents industry in the Asia Pacific region, driven by its demand from India and China. The liquid detergent segment, however, is projected to witness a robust growth in the coming years in the region due to its convenience and ease of use. Enzymatic detergents are also witnessing a rising demand from China and India. The enzymatic detergents are forecasted to see a healthier growth in the emerging economies of the Asia Pacific as compared to the more mature markets like Europe. The industry in the Asia Pacific region along with LATAM are expected to see the largest growth of the enzymatic segment in the coming five years. The region is also driving the growth of the household application segment, which is being driven by the large population and the growing middle class of the region.
Properties and Applications
Laundry detergents contain a surfactant or a mixture of surfactants, which, when diluted, help in the cleaning of clothes. They can either be enzymatic or non-enzymatic. By forms, the product can be divided into:
Their broad application sectors are industrial, institutional, and household. The major regional markets in the Asia Pacific are China, India, and Japan, among others.
The laundry detergents industry in the Asia Pacific is being driven by the increasing consumption of the product in the region. The growing powder detergents industry is providing further impetus to the industry growth in the region. The rise in the powder segment of the industry is being driven by the increasing demand from India and China. The increase in the per capita spending of the consumers in the Asia Pacific is leading the growth of the enzymatic detergents. The enzymatic types of the products are also being preferred because of their effective removal of tough stains like dirt and food. In China, the introduction of improved products within the enzymatic segment is projected to drive the industry.
The industry in the Asia Pacific is being driven by the growing innovations taking place within the industry. The growth of industrial application sectors such as tourism and hospitality are also aiding the laundry detergent industry growth in the Asia Pacific. The increasing disposable income is driving the growth of the household application sector of the industry. The growing health and hygiene awareness in the region is further driving the industry forward. The industry in countries like India is being aided by the increasing penetration of the product in the rural regions. The rising penetration of washing machines in the emerging economies of the Asia Pacific region is also expected to drive the regional market growth. The growing urbanisation and rising standards of living are providing further impetus for the industry growth in the region.
The report provides a detailed analysis of the following key players in the laundry detergents market in the Asia Pacific, covering their competitive landscape, capacity, and latest developments like plant turnarounds, mergers, acquisitions, and investments, and expansions of capacity:
The report can also offer an in-depth study of the market share of the following brands in the Asia Pacific region:
The EMR report provides an insight into the macro and micro aspects of the industry. The comprehensive report gives an overview of the other regional markets like LATAM, Europe, the Middle East and Africa, and North America. It also provides an assessment of the industry based on the Porter’s Five Forces model. A SWOT, as well as a value chain analysis, have been provided as well.
2 Research Methodology
3 Executive Summary
3.1 Market Overview
3.2 Key Demand Drivers
3.3 Key Players
3.4 Supply Market Changes
4 Global Laundry Detergents Market Outlook
5 Global Laundry Detergents Market
5.1 Global Laundry Detergents Market Analysis
5.1.1 Figure: Global Detergents Historical Market (2014-2018) & Forecast (2019-2024)
5.1.2 Figure: Global Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024)
5.1.3 Chart: Breakup by Form
5.1.4 Chart: Breakup by Type
5.1.5 Chart: Breakup by Application
22.214.171.124 Industrial and Institutional
5.1.6 Chart: Breakup by Region
126.96.36.199 North America
188.8.131.52 Asia Pacific
184.108.40.206 Middle East and Asia
6 Asia Pacific Laundry Detergents Market
6.1 Asia Pacific Laundry Detergents Market Analysis
6.1.1 Figure: Asia Pacific Detergents Historical Market (2014-2018) & Forecast (2019-2024)
6.1.2 Figure: Asia Pacific Laundry Detergents Historical Market (2014-2018) & Forecast (2019-2024)
6.1.3 Chart: Asia Pacific Laundry Detergents Market Breakup by Form
6.1.4 Figure: Asia Pacific Laundry Detergents Market Breakup by Form: Historical Market (2014-2018) & Forecast (2019-2024)
6.1.5 Chart: Asia Pacific Laundry Detergents Market Breakup by Type
6.1.6 Chart: Asia Pacific Laundry Detergents Market Breakup by Type: Historical Market (2014-2018) & Forecast (2019-2024)
6.1.7 Chart: Asia Pacific Laundry Detergents Market Breakup by Application
220.127.116.11 Industrial and Institutional
6.1.8 Figure: Asia Pacific Laundry Detergents Market Breakup by Application: Historical Market (2014-2018) & Forecast Breakup by Country (2019-2024)
18.104.22.168 Industrial and Institutional
6.1.9 Chart: Asia Pacific Laundry Detergents Market Breakup by Country
6.1.10 Figure: Asia Pacific Laundry Detergents Breakup by Country: Historical Market (2014-2018) & Forecast (2019-2024).
6.2 SWOT Analysis
6.3 Value Chain Analysis
6.4 Porter’s Five Forces Analysis
6.4.2 Buyer’s Power
6.4.3 Supplier’s Power
6.4.4 New Entrants
6.4.5 Degree of Rivalry
7 Global (HS Code-3402) Laundry Detergents Trade Analysis (2018)
7.1 Major Exporting Countries by Value & Volume
7.2 Major Importing Countries by Value & Volume
8 Asia Pacific Laundry Detergents Price Analysis
8.1 Powder Detergents
8.2 Liquid Detergents
9 Competitive Landscape
9.1 Profile Analysis
9.2 Asia Pacific Laundry Detergents Market Share (%) by Manufacturers (2018)
9.2.1 The Procter & Gamble Company
9.2.2 Henkel AG & Company, KGaA
9.2.3 Church & Dwight Co., Inc
9.2.4 S. C. Johnson & Son, Inc.
9.2.7 Kao Corporation
10 Events and Developments
11 Additional Customisations Available
11.1 Asia Pacific Laundry Detergents Market Share (Volume) by Manufacturers (2018)
11.1.1 The Procter & Gamble Company
11.1.2 Henkel AG & Company, KGaA
11.1.3 Church & Dwight Co., Inc
11.1.4 S. C. Johnson & Son, Inc.
11.1.7 Kao Corporation
11.2 Chart: Asia Pacific Laundry Detergents Market Share (%) by Brands (2018)
11.3 Chart: Asia Pacific Laundry Detergents Market Share (Volume) by Brands (2018)
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