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The global augmented analytics market is driven by the rising need for the democratization of analytics and high productivity. The augmented analytics through the aid of tools that support advanced technologies like natural language generation and machine learning has propelled the process of digital transformation in organisations. With the rise in the amount as well as the complexity of the data every year, the demand for advanced tools like augmented analytics used to derive valuable insights has also increased.
With the projected robust growth of the market, key players in the industry are expanding and diversifying their portfolio. In October 2019, Salesforce (NYSE: CRM) launched Lightning Order Management, which effortlessly connects and automatizes the complete commerce order process. This product will help incorporate commerce, customer service, and fulfilment services, enabling companies to offer an easy and convenient shopping experience for customer satisfaction. In June 2019, Oracle Corporation (NYSE: ORCL), another key player in the augmented analytics market, launched Oracle Analytics, a new, customer-based technology, which will incorporate data, applications, and analytics, and will look into the needs of analysts, business users, and IT.
Market Analysis by Components, Organization Size, Deployment Type, Vertical, and Region:
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Salesforce.com, Inc., SAP Analytics Cloud, Microsoft Corporation, Oracle Corporation, Tableau Software, and MicroStrategy Incorporated, among others, are key players in the global augmented analytics market as identified by EMR. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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