The global bath soap market is driven by the rising consciousness among the consumers, especially millennials, who form a large segment of the market.. The manufacturers are coming up with a diverse range of fragrant and moisturizing soaps to cater to the consumers' demand. Asia pacific is the largest market, accounting for nearly half of the global bath soap market.
Colgate-Palmolive Company (NYSE: CL), and The Procter & Gamble Company (NYSE: PG) are among the leading players in the global bath soaps market. In 2017, Procter & Gamble Company, introduced its latest innovation in bath soaps, named DUO. It is made using a unique formula, the unification of the experience of bar soap, body wash and puff, using a unique formula, to provide a multi-sensory world-class experience to its users.
Another major company leading the global bath soaps is Colgate-Palmolive Company. The manufacturers are coming up with varied products to cater to consumer’s demand. Colgate-Palmolive (India) Limited has recently launched a new range of Palmolive facial bars, in the face and body cleansing segment in January 2019 in Kochi. It is made from the combination of Fruit Oil and contains natural extracts, helping the skin glow naturally.
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The Procter & Gamble Company, Unilever, Colgate-Palmolive Company, Johnson & Johnson Inc., Godrej Consumer Products Limited, and Avon Products, Inc, among others are the major players in the global bath soap market as identified by EMR. The comprehensive report investigates their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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