Press Release

China Online Grocery Market to be Aided by the Growth of China’s Grocery Market

China Online Grocery Market

According to a new report by EMR titled, ‘China Online Grocery Market Report and Forecast 2024-2032’, In 2023, the market attained a value of nearly USD 145.58 billion in 2023. The market is being driven by the robust growth of China’s grocery market. China is the second-largest market for grocery globally. China's online grocery market is expected to grow at a CAGR of 26.7% between 2024 and 2032.

China online grocery market is growing rapidly and is expected to witness further growth in the coming years. China is the world's major e-commerce and retail sector. In 2016, it was the biggest industry for e-commerce. Packaged food is a major driver for the growth of China online grocery market. In 2016, the online sales of packaged food exceeded USD 18.4 billion. The major online products bought by Chinese consumers within the packaged food segment were baby food, dairy, rice, pasta and noodles.  Baby foods and dairy are the most purchased items in this category, accounting for the highest sales. Beverages and fresh foods are the next important segments of the sector, accompanied by packaged products.


The packaged food industry is dominant in the country's online grocery industry. The key competitors in China's online grocery sector are Alibaba (NYSE: BABA) and (NASDAQ: JD), holding strong position in the market. Alibaba is most likely to expand its reach in China as well as globally after the great response from consumers. In 2018, the company’s delivery network handled more than 25 billion packages generated on its marketplaces.


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Market Analysis by Category, Platform, Payment Method, and Regions:

  • The categories can be divided into grocery and staples, fruits and vegetables among others.
  • The grocery order can be placed via a website or mobile application offering several options.
  • The payment methods are online payments and cash on delivery.
  • The major regional markets are Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, and others.


Key Findings of the Report:

  • The China online grocery market is aided by the higher penetration of internet and smartphones. 
  • China's online grocery industry is further propelled by the growing disposable income of people.
  • The increase in the online payment applications and the shift towards going cashless is driving the market growth.
  • The sector is being driven by increased infrastructure assistance and continued enhancement of technology for e-commerce enterprises.
  • The rising population in the urban areas of China is also supporting the growth of the online grocery market.
  • The industry is driven by the large population of thousands of consumers, especially millennials, who are willing to experiment with new platforms and to try international markets.


Key Offerings of the Report:

  • The EMR report gives an overview of the China online grocery market for the periods (2018-2023) and (2024-2032).
  • The report provides historical (2018-2023) and forecast (2024-2032) market information for the platform, payment method, and regions of the market.


The key players are Alibaba Group Holding Ltd., Inc., Meituan, Miss Fresh, Inc., and among others. The EMR report investigates the capacity, market share, and latest developments of these major players like plant turnarounds, mergers and acquisitions, and capacity expansions.


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Expert Market Research (EMR) is a leading market research and business intelligence company, ensuring its clients remain at the vanguard of their industries by providing them with exhaustive and actionable market data through its syndicated and custom market reports, covering over 15 major industry domains. The company's expansive and ever-growing database of reports, which are constantly updated, includes reports from industry verticals like chemicals and materials, food and beverages, energy and mining, technology and media, consumer goods, pharmaceuticals, agriculture, and packaging.


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*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

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