The China online grocery market attained a value of nearly USD 145.58 billion in 2023. The market is being driven by the robust growth of China’s grocery market. China is the second-largest market for grocery globally. China's online grocery market is expected to grow at a CAGR of 26.7% between 2024 and 2032.
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Globally, China is a leading retail and e-commerce market. It was the largest e-commerce market in 2016 with sales of nearly USD 366.1 billion. The e-commerce industry is being aided by the supportive policies of the Chinese government. The government is driving the growing penetration of the e-commerce industry, especially in the rural areas, by building infrastructure to aid the e-commerce sector regionally. Although the e-commerce industry is dominated by apparels and footwear, online grocery is a small but fast-growing segment in the industry. China is also a significant regional industry for e-grocery in the world.
Alibaba and JD.com are the major players in the China online grocery industry. The packaged food sector dominates the online grocery sector in the country. Packaged foods account for over three-fourths of the sector’s online sales. The segment witnessed a rapid growth between 2012 to 2016, growing at a CAGR of 61%. Packaged foods reached an online sales value of USD 18.4 billion in 2016. Baby food, dairy, rice, pasta, and noodles were the leading items purchased online by the Chinese consumers within the packaged foods segment. They together accounted for nearly 77% of the packaged food sales on the online grocery platforms. Baby foods and dairy were the largest sub-segments, according to the total sales within the category. Packaged foods are followed by drinks and fresh foods as the other significant segments in the industry.
An online grocery platform can be a website or a mobile application of a supermarket or a local grocery store that allows ordering grocery online, or an e-commerce service selling grocery. These platforms sell the following goods:
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The payment for the grocery bought online can either be done through online payment options or through cash on delivery. The EMR report also looks in-depth into the regional markets in China like Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.
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The China online grocery market is being driven by the higher penetration of internet and smartphones. Smartphones have become prominent devices through which Chinese consumers not only research but also purchase edible goods. Online grocery retailers often offer exclusive discount and promotions on purchases made through mobile phones, thus, making mobile applications a significant retail channel in China. The rise in the online payment applications and the shift towards going cashless is aiding the industry growth.
The high population density in the urban areas of China is also aiding the online grocery industry growth. The large population of millennial consumers who are willing to experiment more with new platforms and try out international brands is driving the industry. As the industry is focussing more on maintaining its customer base in tier 1 cities, the major players are also looking to expand to tier 2 and 3 cities and towns. The rising middle class with higher disposable incomes and more spending power is driving the online grocery industry in China.
The industry is being propelled forward by the rise in infrastructural support for e-commerce ventures and continuous improvement in the technology. The innovations expected to take place in logistics technology will further aid the industry growth. The convenience of online grocery platforms is a major driving factor for the industry. The attractive prices and offers provided by the platforms, such as discounts, cashback offers, flexible return policy and exclusive subscription offers, like low delivery charges, are ensuring customer retention along with attracting new customers. The expansive choices available on these platforms, especially of international brands, is also aiding the industry. These platforms are also offering greater assurance of quality to the consumers along with faster delivery times, which is providing further impetus to the industry growth.
The report provides a detailed analysis of the following key players in the China online grocery market, covering their capacity, competitive landscape, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:
The comprehensive report by EMR gives an in-depth assessment of the industry based on the Porter’s Five Forces model. A SWOT analysis has also been provided.
|Scope of the Report||Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment- Category, Platform, Payment Method, Cities|
|Breakup by Category||Grocery and Staples, Fruits and Vegetables, Others|
|Breakup by Platform||Website, Mobile Application|
|Breakup by Payment Method||Online, Cash on Delivery|
|Breakup by Cities||Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, Others|
|Market Dynamics||SWOT, Porter's Five Forces, Key Indicators for Price and Demand|
|Competitive Landscape||Market Structure, Company Profiles- Company Overview, Product Portfolio, Demographic Reach and Achievements, Certifications|
|Companies Covered||Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, Amazon.com Inc., Others|
|Report Price and Purchase Option||Explore our purchase options that are best suited to your resources and industry needs.|
|Delivery Format||Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.|
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
7 Opportunities and Challenges in the Market
8 China Online Grocery Market Analysis
8.1 Key Industry Highlights
8.2 China Online Grocery Historical Market (2018-2023)
8.3 China Online Grocery Market Forecast (2024-2032)
8.4 China Online Grocery Market by Type of Category
8.4.1 Grocery and Staples
220.127.116.11 Historical Trend (2018-2023)
18.104.22.168 Forecast Trend (2024-2032)
8.4.2 Fruits and Vegetables
22.214.171.124 Historical Trend (2018-2023)
126.96.36.199 Forecast Trend (2024-2032)
8.5 China Online Grocery Market by Platform
188.8.131.52 Historical Trend (2018-2023)
184.108.40.206 Forecast Trend (2024-2032)
8.5.2 Mobile Application
220.127.116.11 Historical Trend (2018-2023)
18.104.22.168 Forecast Trend (2024-2032)
8.6 China Online Grocery Market by Payment Method
22.214.171.124 Historical Trend (2018-2023)
126.96.36.199 Forecast Trend (2024-2032)
8.6.2 Cash on Delivery
188.8.131.52 Historical Trend (2018-2023)
184.108.40.206 Forecast Trend (2024-2032)
8.7 China Online Grocery Market by Cities
9 Regional Analysis
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Alibaba Group Holding Ltd.
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12.2.2 JD.com Inc.
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
12.2.3 Amazon.com Inc.
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
12.2.4 Miss Fresh
126.96.36.199 Company Overview
188.8.131.52 Product Portfolio
184.108.40.206 Demographic Reach and Achievements
220.127.116.11 Company Overview
18.104.22.168 Product Portfolio
22.214.171.124 Demographic Reach and Achievements
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. China Online Grocery Market: Key Industry Highlights, 2018 and 2032
2. China Online Grocery Historical Market: Breakup by Type of Category (USD Million), 2018-2023
3. China Online Grocery Market Forecast: Breakup by Type of Category (USD Million), 2024-2032
4. China Online Grocery Historical Market: Breakup by Platform (USD Million), 2018-2023
5. China Online Grocery Market Forecast: Breakup by Platform (USD Million), 2024-2032
6. China Online Grocery Historical Market: Breakup by Payment Method (USD Million), 2018-2023
7. China Online Grocery Market Forecast: Breakup by Payment Method (USD Million), 2024-2032
8. China Online Grocery Historical Market: Breakup by Cities (USD Million), 2018-2023
9. China Online Grocery Market Forecast: Breakup by Cities (USD Million), 2024-2032
10. China Online Grocery Market Structure
The China online grocery market reached a value of USD 145.58 billion in 2023.
The market is projected to grow at a CAGR of 26.7% in the forecast period of 2024-2032.
The market is expected to expand in the forecast period to reach USD 449.9 billion by 2032.
The major drivers include the rising population, the robust growth of the grocery sector, and the rising investments by the market players.
Online grocery sales in China are expected to witness a rapid growth in the coming years, aided by the growing penetration of the internet.
The China online grocery market is mainly concentrated in Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.
The leading type of categories in the market are grocery and staples and fruits and vegetables, among others.
The major platforms in the market are website and mobile application.
The leading payment methods in the market are online and cash on delivery.
The key players in the market are Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.
The China online grocery market attained a value of USD 145.58 billion in 2023, driven by the robust growth of China’s grocery market. China's online grocery market is expected to grow at a CAGR of 26.7% between 2024 and 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on category, the industry can be segmented into grocery and staples, fruits and vegetables, and others. On the basis of platform, the industry can be segmented into website and mobile application. Based on its payment method, the industry can be segmented into online and cash on delivery. The major regional markets of online grocery in China are Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, and others. The key players in the above market include Alibaba Group Holding Ltd., JD.com Inc., Meituan, Miss Fresh, and Amazon.com Inc., among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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