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China Online Grocery Market: By Category: Grocery and Staples, Fruits and Vegetables, Others; By Platform: Website, Mobile Application; By Payment Method: Online, Cash on Delivery; By Cities: Shanghai, Zhejiang, Guangdong, Jiangsu, Beijing, Others; Historical Production and Consumption (2015-2019); Production and Consumption Forecast (2020-2025); SWOT Analysis; Value Chain Analysis; Porter’s Five Forces Analysis; Cost Analysis; Competitive Landscape & Supplier Analysis; Events and Developments

China Online Grocery Market Key Insights:

 

  • China Online Grocery Market Performance
  • China Online Grocery Market Analysis and Outlook 2020-2025
  • Price Trends
  • Events and Development
  • Breakup by Region
  • Cost Analysis
  • Competitive Landscape
  • Value Chain Analysis
  • Mergers and Acquisitions

 

Market Outlook

The China online grocery market attained a value of nearly USD 65.5 billion in 2019. The market is being driven by the robust growth of China’s grocery market. China is the second-largest market for grocery globally. In 2017, the grocery industry in the country attained a value of nearly 1.3 trillion. The online grocery sales in China is expected to witness a rapid growth in the coming few years.

China Online Grocery Market Report 2020-2025

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Globally, China is a leading retail and e-commerce market. It was the largest e-commerce market in 2016 with sales of nearly USD 366.1 billion. The e-commerce industry is being aided by the supportive policies of the Chinese government. The government is driving the growing penetration of the e-commerce industry, especially in the rural areas, by building infrastructure to aid the e-commerce sector regionally. Although the e-commerce industry is dominated by apparels and footwear, online grocery is a small but fast-growing segment in the industry. China is also a significant regional industry for e-grocery in the world.

Alibaba and JD.com are the major players in the China online grocery industry. The packaged food sector dominates the online grocery sector in the country. Packaged foods account for over three-fourths of the sector’s online sales. The segment witnessed a rapid growth between 2012 to 2016, growing at a CAGR of 61%. Packaged foods reached an online sales value of USD 18.4 billion in 2016. Baby food, dairy, rice, pasta, and noodles were the leading items purchased online by the Chinese consumers within the packaged foods segment. They together accounted for nearly 77% of the packaged food sales on the online grocery platforms. Baby foods and dairy were the largest sub-segments, according to the total sales within the category. Packaged foods are followed by drinks and fresh foods as the other significant segments in the industry.

Properties and Applications

An online grocery platform can be a website or a mobile application of a supermarket or a local grocery store that allows ordering grocery online, or an e-commerce service selling grocery. These platforms sell the following goods:

  • Grocery and Staples
  • Fruits and Vegetables
  • Others

The payment for the grocery bought online can either be done through online payment options or through cash on delivery. The EMR report also looks in-depth into the regional markets in China like Shanghai, Zhejiang, Guangdong, Jiangsu, and Beijing, among others.

Market Analysis

The China online grocery market is being driven by the higher penetration of internet and smartphones. Smartphones have become prominent devices through which Chinese consumers not only research but also purchase edible goods. Online grocery retailers often offer exclusive discount and promotions on purchases made through mobile phones, thus, making mobile applications a significant retail channel in China. The rise in the online payment applications and the shift towards going cashless is aiding the industry growth.

The high population density in the urban areas of China is also aiding the online grocery industry growth. The large population of millennial consumers who are willing to experiment more with new platforms and try out international brands is driving the industry. As the industry is focussing more on maintaining its customer base in tier 1 cities, the major players are also looking to expand to tier 2 and 3 cities and towns. The rising middle class with higher disposable incomes and more spending power is driving the online grocery industry in China.

The industry is being propelled forward by the rise in infrastructural support for e-commerce ventures and continuous improvement in the technology. The innovations expected to take place in logistics technology will further aid the industry growth. The convenience of online grocery platforms is a major driving factor for the industry. The attractive prices and offers provided by the platforms, such as discounts, cashback offers, flexible return policy and exclusive subscription offers, like low delivery charges, are ensuring customer retention along with attracting new customers. The expansive choices available on these platforms, especially of international brands, is also aiding the industry. These platforms are also offering greater assurance of quality to the consumers along with faster delivery times, which is providing further impetus to the industry growth.

Competitive Landscape

The report provides a detailed analysis of the following key players in the China online grocery market, covering their capacity, competitive landscape, and latest developments like mergers, acquisitions, and investments, capacity expansions, and plant turnarounds:

  • Alibaba Group Holding Ltd.
  • JD.com Inc.
  • Meituan
  • Miss Fresh
  • Amazon.com Inc.

The comprehensive report by EMR gives an in-depth assessment of the industry based on the Porter’s Five Forces model. A SWOT analysis has also been provided.

1    Preface
2    Research Methodology
3    Executive Summary

    3.1    Market Overview
    3.2    Key Demand Drivers
    3.3    Key Players
    3.4    Supply Market Changes
4    China Online Grocery Market Overview
    4.1    China Online Grocery Market Analysis

        4.1.1    Figure: China Online Grocery Historical Market (2015-2019) & Forecast (2020-2025)
        4.1.2    Chart: China Online Grocery Market Breakup by Category
            4.1.2.1    Grocery and Staples 
            4.1.2.2    Fruits and Vegetables 
            4.1.2.3    Others
        4.1.3    Figure: China Online Grocery Market Breakup by Category: Historical Market (2015-2019) & Forecast (2020-2025)
            4.1.3.1    Grocery and Staples 
            4.1.3.2    Fruits and Vegetables 
            4.1.3.3    Others
        4.1.4    Chart: China Online Grocery Market Breakup by Platform
            4.1.4.1    Website
            4.1.4.2    Mobile Application
        4.1.5    Figure: China Online Grocery Market Breakup by Platform: Historical Market (2015-2019) & Forecast (2020-2025)
            4.1.5.1    Website
            4.1.5.2    Mobile Application
        4.1.6    Chart: China Online Grocery Market Breakup by Payment Method
            4.1.6.1    Online
            4.1.6.2    Cash on Delivery
        4.1.7    Figure: China Online Grocery Market Breakup by Payment Method: Historical Market (2015-2019) & Forecast (2020-2025)
            4.1.7.1    Online
            4.1.7.2    Cash on Delivery
        4.1.8    Chart: China Online Grocery Market Breakup by Cities
            4.1.8.1    Shanghai
            4.1.8.2    Zhejiang
            4.1.8.3    Guangdong
            4.1.8.4    Jiangsu
            4.1.8.5    Beijing
            4.1.8.6    Others
        4.1.9     Figure: China Online Grocery Market Breakup by Cities: Historical market (2015-2019) & Forecast (2020-2025)
            4.1.9.1    Shanghai
            4.1.9.2    Zhejiang
            4.1.9.3    Guangdong
            4.1.9.4    Jiangsu
            4.1.9.5    Beijing
            4.1.9.6    Others
    4.2    SWOT Analysis
        4.2.1    Overview
        4.2.2    Strengths
        4.2.3    Weaknesses 
        4.2.4    Opportunities
        4.2.5    Threats
    4.3    Value Chain Analysis
    4.4    Porter’s Five Forces Analysis

        4.4.1    Overview
        4.4.2    Buyer’s Power
        4.4.3    Supplier’s Power
        4.4.4    New Entrants
        4.4.5    Degree of Rivalry
        4.4.6    Substitutes
5    Competitive Landscape & Supplier Analysis
    5.1    Alibaba Group Holding Ltd.
    5.2    JD.com Inc.
    5.3    Meituan
    5.4    Miss Fresh
    5.5    Amazon.com Inc.
    5.6    Others
6    Events and Developments

Introduction

EMR is one of the foremost business intelligence and market research firms with a database of syndicated and customised reports spanning more than 100 industries across global and regional markets. We leverage the knowledge of our highly skilled team of over 100 analysts and more than 3000 independent consultants to provide our clients with thoroughly researched and reliable data tailored to their requirements. We help our clients, who range from Fortune 1000 companies to medium and niche enterprises, make informed strategic decisions through our varied tools and methodology.

Our meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. We understand the distinct nature and requirements for each market and thus, modify our methodology to best fit the industry in question. Our research methodology uses a combination of cutting-edge analytical tools and the expertise of our highly accomplished team, thus, providing our customers with market insights that are accurate, actionable, and help them remain ahead of their competition. EMR’ s fine-tuned research methodology and data analysis, formulated through years of cross-industry experience of our team, ensure that our clients are provided with:

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EMR has access to extensive internal and subscribed databases, which apprise us of the historical and prevailing market conditions and help us forecast the market for the coming few years. Our secondary research involves a wide array of sources ranging from the annual and financial reports of the key players in the industry to governmental and regulatory databases. We refer to various scientific and industry publications and whitepapers to form a comprehensive understanding of the product and the supply chain. Our wide-ranging research also refers to relevant articles and press releases to provide our customers with an up-to-date understanding of the contemporary market. We derive extensive raw data from our secondary research, which then go through a thorough verification and validation process, to help us formulate an exhaustive understanding of the market, the supply chain, the competitive landscape, and the product.

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