The global digital video content market has been growing substantially due to an increase in the number of people having access to high-speed internet. An increase in the sales of devices like smartphones, tablets, laptops, and TVs has also given a boost to the market. People are switching over to online media services like Netflix, Amazon Prime Video, Verizon, and YouTube for entertainment purposes.
North America was the largest market in 2020 and is also expected to dominate the industry in the forecast period, owing to its geographical vastness and the number of people having access to high-speed internet. The increased penetration of major streaming services and the growing digitisation in the region have also aided the growth of the digital video content market in North America.
The global digital video content market experienced a sharp increase in 2021 due to the lockdowns implemented in many countries due to the COVID-19 pandemic. Netflix, Inc. (NASDAQ: NFLX), one of the major players in the market, experienced a 14% rise in its stock value at the beginning of April 2021, when compared to the start of the year 2021.
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Market Analysis by Type, Business Type, Device, and Region:
- The market, on the basis of type, can be divided into video-on-demand (VOD) and online video.
- Based on business type, the industry can be divided into subscription, advertising, and download-to-own (DTO), among others.
- The major devices used to stream digital video content include laptop, PC, mobile, and others.
- The regional markets for the global digital video content market include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
Key Findings of the Report:
- The global digital video content market is taking over the cable TV market due to its added convenience and lower costs.
- The increase in the sales of mobile computing devices has enabled the market to target a larger number of customers.
- Targeted advertisement is also one of the key drivers in the growth of the global digital video content market.
- Access to high-speed internet after the coming of 4G services has created a demand for online multimedia entertainment platforms, which in turn, is promoting the global digital video content market.
Key Offerings of the Report:
- The EMR report gives an overview of the global digital video content market for the periods (2018-2023) and (2024-2032).
- The report also offers the historical (2018-2023) and forecast (2024-2032) markets for types, business types, devices, and major regions of the digital video content market.
- The report analyses the market dynamics, covering the key demand and price indicators in the market, along with an assessment of the SWOT and Porter’s Five Forces models.
The major players in the global digital video content market are Google LLC, Hulu LLC, Facebook Inc., Snap Inc., Amazon.com Inc., Netflix, Inc., Apple Inc., AT&T Inc., and Comcast Corp., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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