The steady growth of the European bottled water market is attributed to heightened consumer concerns regarding waterborne diseases. Bottled water is preferred over tap water due to its perceived superior quality and purity. The market expansion is further propelled by stringent government regulations mandating clean production, accurate labelling, and rigorous quality checks. The adoption of sustainable and recyclable packaging, along with the expansion of the restaurant and hotel sectors, is also contributing to this growth. Moreover, the market is anticipated to receive a boost from the presence of numerous bottled water companies and the introduction of flavoured bottled products.
The Europe bottled water market size is expanding, favoured by the steady growth of the real household income per capita in the EU at an average of 1.5%-2.0% over the years. The market is witnessing growth, particularly in the sparkling and still water categories, across off-trade and on-trade channels. Online stores are experiencing increased sales of bottled water, especially in regions where home deliveries are preferred over in-store visits.
In August 2022, PepsiCo, Inc. (NASDAQ: PEP), one of the leading market players, announced a strategic partnership with AQUA Carpatica, under which it will acquire a 20% equity stake in the Romanian spring water brand. This partnership grants PepsiCo the distribution rights for the spring water in Romania and Poland, with potential expansion into other markets, including the United States.
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The major players in the bottled water market in Europe are Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., Rubicon Water S.L.U, and Shepley Spring Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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