Europe Bottled Water Market to Grow at a CAGR of 6.2% During 2024-2032, Aided by the Rising Health Consciousness Among Consumers

The steady growth of the European bottled water market is attributed to heightened consumer concerns regarding waterborne diseases. Bottled water is preferred over tap water due to its perceived superior quality and purity. The market expansion is further propelled by stringent government regulations mandating clean production, accurate labelling, and rigorous quality checks. The adoption of sustainable and recyclable packaging, along with the expansion of the restaurant and hotel sectors, is also contributing to this growth. Moreover, the market is anticipated to receive a boost from the presence of numerous bottled water companies and the introduction of flavoured bottled products.

The Europe bottled water market size is expanding, favoured by the steady growth of the real household income per capita in the EU at an average of 1.5%-2.0% over the years. The market is witnessing growth, particularly in the sparkling and still water categories, across off-trade and on-trade channels. Online stores are experiencing increased sales of bottled water, especially in regions where home deliveries are preferred over in-store visits.

In August 2022, PepsiCo, Inc. (NASDAQ: PEP), one of the leading market players, announced a strategic partnership with AQUA Carpatica, under which it will acquire a 20% equity stake in the Romanian spring water brand. This partnership grants PepsiCo the distribution rights for the spring water in Romania and Poland, with potential expansion into other markets, including the United States.

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Market Breakup by Type, Distribution Channel, and Region:

• The market is segmented based on type into still water, sparkling water, and functional water.

• By distribution channel, the market is categorised into supermarkets and hypermarkets, convenience stores, home and office delivery, and on trade channels, among others.

• Region-wise, the European market for bottled water can be divided into Germany, the United Kingdom, France, Italy, and Spain, among others.

Key Findings of the Report:

• There is a rise in consumer inclination towards bottled water due to increasing health concerns associated with the consumption of contaminated tap water.

• The market growth is being fuelled by rapid innovations in production technologies and increasing focus on addressing the market’s sustainability-related challenges, like the use of eco-friendly packaging to differentiate their product.

• The market players are increasingly investing in product marketing, emphasising on the health benefits and convenient nature of bottled water to increase their customer reach.

• The increased use and availability of bottled water in hotels and restaurants, along with the launch of  new flavours and functional products to meet consumers’ evolving hydration preferences are contributing to the market expansion.

Key Offerings of the Report:

• The EMR report gives an overview of the Europe bottled water market for the periods (2018-2023) and (2024-2032).

• The report also offers historical (2018-2023) and forecast (2024-2032) market information for the type, distribution channel, and major regions of bottled water.

• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the bottled water market in Europe are Nestlé SA, The Coca-Cola Company, Danone S.A., PepsiCo Inc., Rubicon Water S.L.U, and Shepley Spring Ltd., among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

Key Highlights of the Report

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