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The market for flavoured milk has been rising swiftly in the Europe because of the increasing consumer preference for convenient, nutritious, and natural snack options. Flavoured milk has the nutrition composition similar to milk but has diverse range of flavours for the customer to choose from. The shelf life of flavoured milk is also much longer than simple milk. The children have been especially enthusiastic towards the taste of this beverage. There are increasing number of people looking for alternatives to alcoholic drink and thereby switch to flavoured milk which is also propelling the industry demand. People undergoing intensive workouts are also demanding flavoured milk as it is carbohydrate and protein rich.
The chocolate flavoured milk has been the leading flavour segment in the industry. This is because of the huge popularity of chocolate flavoured beverage among the population and favourable regulation in nations such as United Kingdom. The demand for low calorie drink has been rising in the industry. The manufacturers have been introducing new products to augment the demand for the industry. The growing e-commerce platforms in the distribution segment will bolster the flavoured milk industry growth. The market for flavoured milk is highly competitive in Europe with presence of large global and regional players.
Nestle S.A. (SWX: NESN) is one of the market leaders in flavoured milk. In September 2019, Nestle expanded its dairy alternative portfolio with launch of plant based Nesquik in the statement by Europe dairy products head. The new drink promised all-natural ingredients and lower sugar content than milk based Nesquik. This will attract the vegan population demand and accelerate the market growth.
Market Analysis by Flavour, Packaging, Distribution Channel and Regions:
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The major players in the Europe flavoured milk market are Nestlé S.A., Danone SA, Arla Foods amba, Molkerei Alois Müller Gmbh & Co. Kg, and Dana Dairy Group Ltd among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.
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