Europe Flavoured Milk Market to Grow at a CAGR of 4.2% During 2021-2026, Driven by Changing Lifestyles and Taste Preferences

The market for flavoured milk has been rising swiftly in the Europe because of the increasing consumer preference for convenient, nutritious, and natural snack options. Flavoured milk has the nutrition composition similar to milk but has diverse range of flavours for the customer to choose from. The shelf life of flavoured milk is also much longer than simple milk. The children have been especially enthusiastic towards the taste of this beverage. There are increasing number of people looking for alternatives to alcoholic drink and thereby switch to flavoured milk which is also propelling the industry demand. People undergoing intensive workouts are also demanding flavoured milk as it is carbohydrate and protein rich.

The chocolate flavoured milk has been the leading flavour segment in the industry. This is because of the huge popularity of chocolate flavoured beverage among the population and favourable regulation in nations such as United Kingdom. The demand for low calorie drink has been rising in the industry. The manufacturers have been introducing new products to augment the demand for the industry. The growing e-commerce platforms in the distribution segment will bolster the flavoured milk industry growth. The market for flavoured milk is highly competitive in Europe with presence of large global and regional players.

Nestle S.A. (SWX: NESN) is one of the market leaders in flavoured milk. In September 2019, Nestle expanded its dairy alternative portfolio with launch of plant based Nesquik in the statement by Europe dairy products head. The new drink promised all-natural ingredients and lower sugar content than milk based Nesquik. This will attract the vegan population demand and accelerate the market growth.

Market Analysis by Flavour, Packaging, Distribution Channel and Regions:

• The flavours available for the product are chocolate, fruits, and vanilla, among others.
• The market can be segmented based on the packaging into paper based, plastic based, glass based, and metal based, among others.
• The distribution channels of the flavoured milk are supermarket and hypermarket, convenience stores, speciality stores and online, among others.
• The regional markets for the flavoured milk in Europe include Germany, the United Kingdom, France, Italy, and Spain, among others.

Key Findings of the Report:

• The health benefits due to calcium, potassium, and vitamins in flavoured milk is bolstering the industry demand.
• The growing online distribution channel is providing impetus to the growth of market.
• Launch of new products by key players is leading to a spurt in the market demand.
• Flavoured milk is a nice supplement with European breakfast that is accelerating the industry growth.

Key Offerings of the report:

• The EMR report gives an overview of the Europe flavoured milk market for the periods (2016-2020) and (2021-2026).
• The report also offers the historical (2016-2020) and forecasted (2021-2026) markets for the flavour, packaging, distribution channel and major regions of flavoured milk industry. 
• The report analyses the market dynamics, covering the key demand and price indicators in the market, along with providing an assessment of the SWOT and Porter’s Five Forces models.

The major players in the Europe flavoured milk market are Nestlé S.A., Danone SA, Arla Foods amba, Müller Group, and Dana Dairy Group Ltd among others. The comprehensive report by EMR looks into the market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions of the major players.

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