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Europe Household Care Market to be Aided by the Growth of the Global Market, Projected to Grow at a CAGR of 1.5% between 2019 and 2024

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"According to a new report by EMR titled, ‘Europe Household Care Market Report and Forecast 2019-2024’, the Europe household care market is aided by the growth of the global household care market, which reached a value of USD 115 billion in 2018. The global market is further expected to grow at a CAGR of 1.5% between 2019 and 2024 to attain a value of USD 126 billion by 2024."

Europe is a leading market for household care. The Europe household care market increased by 1.2% in 2017 since 2016. In the EU, the household care sector witnessed an estimated annual turnover of almost EUR 28.6 billion in 2017. Europe's total manufacturing output for household care was approximately USD 30 billion in 2018. Germany is one of the largest markets for household care within Europe. In 2018, the Germany household care market stood at USD 6.4 billion. Thus, the growth in the demand for household care products in Germany has further propelled the growth of the household care market in Europe.

The growing health awareness and hygiene consciousness is the major reason for the growth of the household care market in Europe. Since consumers in Europe are increasingly avoiding the use of harmful chemicals and asking for greater ingredients transparency, Unilever (NYSE: UL), a leading consumer goods company, has willingly disclosed its fragrance ingredients on its home care products like OMO and Comfort throughout Europe and the USA. Consumers are also increasingly becoming inclined towards sustainable and organic products. Thus, Procter and Gamble (NYSE: PG), another major player in the household care industry, announced their goal of reducing plastic use for packaging by increasing their use of recycled plastic. By using recycled plastic, P&G seeks to avoid the use of over 300,000 tons of virgin plastic, thus, promoting healthy and hygienic environment.

Market Analysis by Products and Regions:

  • The household care market can be divided on the basis of product types into laundry detergents, laundry additives, dishwashing, hard surface cleaners, and toilet care, among others.
  • The major regions for the Europe household care market are Germany, UK, France, Italy, and Spain, among others.

Key Findings of the Report:

  • Increasing awareness among people about health and hygiene is aiding the growth of the household care market in Europe.
  • The prospering economies of the countries in Europe is driving the growth of the household care market in Europe.
  • The growing middle-class population in Europe is also pushing the household care market forward.
  • The diversification of products along with innovations in products is propelling the market growth.

Key Offerings of the Report:

  • The EMR report provides an overview of the Europe household care market for the periods (2014-2018) and (2019-2024).
  • The report also offers the historical (2014-2018) and forecasted (2019-2024) markets for the product types and regions by value.

The major players in the Europe household care market includes Unilever, Reckitt Benckiser, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.

About Us:

EMR is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At EMR, we tailor our approach according to our clients’ needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

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"Europe Household Care Market Report: By Products: Laundry Detergents, Laundry Additives, Dishwashing, Hard Surface Cleaners, Toilet Care, Others; By Region: North America, Europe, Asia Pacific, LATAM, Middle East & Africa; Historical Production and Consumption (2014-2018); Production and Consumption Forecast (2019-2024); SWOT Analysis; Europe Household Care Market; Value Chain Analysis; Porter’s Five Forces Analysis; Competitive Landscape; News and Developments; Manufacturing Process; Cost Analysis"

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