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Europe is a leading market for household care. The Europe household care market increased by 1.2% in 2017 since 2016. In the EU, the household care sector witnessed an estimated annual turnover of almost EUR 28.6 billion in 2017. Europe's total manufacturing output for household care was approximately USD 30 billion in 2018. Germany is one of the largest markets for household care within Europe. In 2018, the Germany household care market stood at USD 6.4 billion. Thus, the growth in the demand for household care products in Germany has further propelled the growth of the household care market in Europe.
The growing health awareness and hygiene consciousness is the major reason for the growth of the household care market in Europe. Since consumers in Europe are increasingly avoiding the use of harmful chemicals and asking for greater ingredients transparency, Unilever (NYSE: UL), a leading consumer goods company, has willingly disclosed its fragrance ingredients on its home care products like OMO and Comfort throughout Europe and the USA. Consumers are also increasingly becoming inclined towards sustainable and organic products. Thus, Procter and Gamble (NYSE: PG), another major player in the household care industry, announced their goal of reducing plastic use for packaging by increasing their use of recycled plastic. By using recycled plastic, P&G seeks to avoid the use of over 300,000 tons of virgin plastic, thus, promoting healthy and hygienic environment.
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The major players in the Europe household care market includes Unilever, Reckitt Benckiser, The Procter & Gamble Company, Henkel AG & Co. KGaA, The Clorox Company, SC Johnson, Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others. The comprehensive report covers their market share, capacity, and latest developments like mergers and acquisitions, plant turnarounds, and capacity expansions.
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